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Good EZA Click Through Rate Is 15%?

by coreytucker
10 replies
Hi,

im wondering how to get a higher ezinearticles CTR. I have some articles in some niches that have up to 60% which is great! But im trying really hard in a niche and im only getting 3-15% rates on my article.

I offer a step by step guide in my bio box but not many clickthroughs. Any ideas? Thanks
#15% #click #eza #good #rate
  • Profile picture of the author coreytucker
    im going to start using phrases like "Read My Step By Step Guide Where I Reveal My Secret Method."

    I had that work in the past I think,lol. Oh and I do reveal a secret method Any other ideas guys?
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    • Profile picture of the author Alexa Smith
      Banned
      Are you assuming that a higher CTR will lead to a bigger income?

      It may do. It may not. I'm just suggesting that you shouldn't assume that it will.

      I make far, far more sales (across a whole range of 8 different niches) with the average 17%/18% CTR I have now than I did a year and a half ago when I had an average CTR of 37%/38%. The fall in CTR and increase in sales were from a few significant changes in the way I write articles. (Obviously I wasn't deliberately setting out to reduce my CTR - that was something caused incidentally by the same changes that caused the big jump in sales).

      I can't say anything else helpful without seeing your articles, I'm afraid; but good luck.

      Originally Posted by coreytucker View Post

      Good EZA Click Through Rate Is 15%?
      15%-ish is good for me, I have to say.

      60% would be a disaster: I'd be attracting all the wrong people (at the expense of the right ones), the readers you get from a "writing for clicks" and "calling to action" style, as I used to when I started. Fortunately well behind me now.
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      • Profile picture of the author sanhal
        Originally Posted by Alexa Smith View Post

        Are you assuming that a higher CTR will lead to a bigger income?


        I make far, far more sales (across a whole range of 8 different niches) with the average 17%/18% CTR I have now than I did a year and a half ago when I had an average CTR of 37%/38%. The fall in CTR and increase in sales were from a few significant changes in the way I write articles.
        Alexa, are you prepared to share what the significant changes were?

        Sandy
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by sanhal View Post

          Alexa, are you prepared to share what the significant changes were?
          Hi Sandy, basically I started writing for syndication instead of for fast traffic. My little rules of thumb for myself are:-

          (i) Don't write under 900 words (I consistently earn much more - in all my niches - from a 900-word article than I do from two 450-word ones, even though the latter arrangements has twice the number of resource-boxes and backlinks!)

          (ii) Be iconoclastic and controversial (controversy gets you syndicated ... "Hey, here's a whole new and different way of looking at this problem - it turns out that what I've always believed might not quite be true after all - whoda thunk?!")

          (iii) Be as entertaining as possible, especially in the first and last paragraphs (entertainment gets you syndicated ... "Hey, how's this for an entertaining way of looking at this issue - and there's more of this stuff somewhere that I can read, too?")

          (iv) Write to appeal to the owner/webmaster of an authority site on <major keyword> (rather than to someone who just typed <major keyword> into Google) because he's the one who goes to EZA for content

          (v) Don't use "click here" as anchor text (unless you're the owner of clickhere.com)
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  • Profile picture of the author bhuff85
    Alexa is right - Having a high CTR doesn't equate to higher sales, just like being #1 in Google doesn't mean you'll be laughing all the way to the bank, either.

    If you want to increase CTR though, try to make the resource box flow naturally with the article or draw some attention to it by using a phrase like "Now, Pay Attention to the Important Info Below" and BOLD that phrase. If that's the only bolded phrase in your article, it will naturally draw attention from the eye to the point that people who are desperately seeking your info may just click through without even looking much at the article.

    Either way, once the visitor GETS to your site, you need to make sure you've got what they're looking for. That's what's going to bring you more sales. Focus on tighting up whatever it is that you're sending them to. That way, even if you CTR is low, you can still convert.
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  • Profile picture of the author coreytucker
    Thanks guys. Hmmm never thought about a higher CTR being worse,lol. Guess that can make sense though. Actually im trying to convert well but so far only 2 out of like 15 vistors who have come to my squeeze page have opted in to my email list.

    Im offering a free guide on the subject so im not sure why im not getting more opt in's. My squeeze page must suck or something....or perhaps I need to say more on what my free guide offers. Right now I just have 3 bullet points that tell what it offers.
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  • Profile picture of the author coreytucker
    Hmm interesting Alexa! I might give those tips a try
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  • Profile picture of the author E. Brian Rose
    Originally Posted by coreytucker View Post

    Hi,

    ...But im trying really hard in a niche and im only getting 3-15% rates on my article.
    That's quite a difference. Depending on your traffic, the difference between 3% and 15% could be hundreds of thousands of dollars a year. It's like saying that your girlfriend is somewhere between a 4 and a 9.
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    Founder of JVZoo. All around good guy :)

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