How To Drive A S.E.R. DOWN The Page

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I have a competitor i need to get off the first SERP. And hopefully off the first 3.

How?

Im thinking 2 things;

1) Black Hat - Doing some sneaky domain penalty things Which i wont do.

or

2) White Hat - Pure SEO. Link the crap out of different pages on my site for those few keywords so that i naturally drive the competitor down.

But isnt there a part of the google machine that does not allow too many of the same SERPs to be filled with the same URLs?

Any people with experience, please add to this.
#drive #page #ser

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