8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

articles that does not have anything to do with your main niche

by HenrikPoulsen
7 replies
Hey all.

On my website I have a small blog featuring some very general small business posts, but the site in general is for my invoicing software.

I have written a somewhat long blog post on the importance of newsletters for retail business using a butcher shop as an example.

Now as you might imagine this does not have very much to do with invoicing. But this does not matter much since it is in my small business blog.

Now for my question.
Will it be ok for me to release this as an article on ezine etc? and have this point back to my invoicing website? or should i reserve this for invoicing related articles?
#articles #main #niche
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by HenrikPoulsen View Post

    Will it be ok for me to release this as an article on ezine etc? and have this point back to my invoicing website? or should i reserve this for invoicing related articles?
    It can't do any positive harm.

    The traffic may not be great for you, but the backlink will be worth something, anyway. (So you should probably write the resource-box bearing that in mind, just going for the best and most accurately descriptive anchor-text you can but not worrying too much about traffic!).
    {{ DiscussionBoard.errors[2958216].message }}
  • Profile picture of the author Vince Runza Online
    Interesting question: should the article content always pre-sell the product?

    The short answer is no. If you provide valuable information to your reader, you can still point to your specific product in the EZA resource box. As long as you accurately describe what your link will lead them to, you won't get untargeted traffic.

    Best of all, you won't look like a smarmy self-promoter, bent only on getting folks to buy your specific product. The more you give, in terms of good advice and help, the better for your image, IMHO.

    Vince Runza
    Signature
    "The will to prepare to win is more important than the will to win." -- misquoting Coach Vince Lombardi
    {{ DiscussionBoard.errors[2958235].message }}
    • Profile picture of the author HenrikPoulsen
      Originally Posted by Alexa Smith View Post

      It can't do any positive harm.

      The traffic may not be great for you, but the backlink will be worth something, anyway. (So you should probably write the resource-box bearing that in mind, just going for the best and most accurately descriptive anchor-text you can but not worrying too much about traffic!).
      Originally Posted by Vince Runza Online View Post

      Interesting question: should the article content always pre-sell the product?

      The short answer is no. If you provide valuable information to your reader, you can still point to your specific product in the EZA resource box. As long as you accurately describe what your link will lead them to, you won't get untargeted traffic.

      Best of all, you won't look like a smarmy self-promoter, bent only on getting folks to buy your specific product. The more you give, in terms of good advice and help, the better for your image, IMHO.

      Vince Runza

      I did put it up on my blog and created the ezine article with the same content.

      But I then created a new author box where I present my main product secondarily after putting in the link to my small business blog. this way interested readers have the option to check out my site directly.

      By the way I would love some input on the quality of this post. just spent about 10 mins on it so it's probably only so-so
      {{ DiscussionBoard.errors[2958432].message }}
      • Profile picture of the author Vince Runza Online
        Originally Posted by HenrikPoulsen View Post

        By the way I would love some input on the quality of this post. just spent about 10 mins on it so it's probably only so-so
        The quality of writing is good enough. However, the advice that a regular newsletter from a butcher is so-so. Do you have metrics that show, conclusively, that butchers improve their bottom line with a newsletter?

        What content would work best? Cooking tips? How to select and handle specific cuts of meat? Stretching your cooking dollars by buying in bulk (say, for example, an entire filet mignon -- which I've done in the past)?

        The point is, you presume that a N/L is the right thing to do, as opposed to a weekly or monthly coupon offer or other loyalty program sent out to the butcher's email list.

        Keep in mind the story of the carpenter, who only had a hammer. Everything started to look like a nail...

        Regards,

        Vince Runza
        Signature
        "The will to prepare to win is more important than the will to win." -- misquoting Coach Vince Lombardi
        {{ DiscussionBoard.errors[2958937].message }}
        • Profile picture of the author HenrikPoulsen
          Originally Posted by Vince Runza Online View Post

          The quality of writing is good enough. However, the advice that a regular newsletter from a butcher is so-so. Do you have metrics that show, conclusively, that butchers improve their bottom line with a newsletter?

          What content would work best? Cooking tips? How to select and handle specific cuts of meat? Stretching your cooking dollars by buying in bulk (say, for example, an entire filet mignon -- which I've done in the past)?

          The point is, you presume that a N/L is the right thing to do, as opposed to a weekly or monthly coupon offer or other loyalty program sent out to the butcher's email list.

          Keep in mind the story of the carpenter, who only had a hammer. Everything started to look like a nail...

          Regards,

          Vince Runza
          I see what you mean. but don't worry I will elaborate with several other posts, coupon's will be one of the subject covered

          Needless to say the individual business owner has to have a newsletter in place before he starts offering his list cupont's
          {{ DiscussionBoard.errors[2959046].message }}
  • Profile picture of the author Peggy Baron
    Let us know how it goes.

    When I first started I wrote articles and submitted them to EZA that were only remotely related to my website, at best. But I was new and didn't have a clear grap of what I was doing. lol

    I did have people clicking through to my site and signing up for my newsletter and others were putting these articles on their sites so I was getting traffic that way too. Conversions? Not so good.

    Peggy
    {{ DiscussionBoard.errors[2958458].message }}
    • Profile picture of the author HenrikPoulsen
      Originally Posted by Peggy Baron View Post

      Let us know how it goes.

      When I first started I wrote articles and submitted them to EZA that were only remotely related to my website, at best. But I was new and didn't have a clear grap of what I was doing. lol

      I did have people clicking through to my site and signing up for my newsletter and others were putting these articles on their sites so I was getting traffic that way too. Conversions? Not so good.

      Peggy
      I plan on submitting one article a day for the next few weeks just to see what kind of response I'm getting. If the content is good I will get some quality backlinks, and I will be building my brand even though the articles are not directly related to my main product
      {{ DiscussionBoard.errors[2958478].message }}

Trending Topics