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Would Google Like Drills for Toothaches??

by marxwarfor
11 replies
Hi Guys,

Thanks in advance for considering the following......

I would like to promote a tool, to help treat an ailment. So what I'll do as an example, is use a 'special drill' as the tool, and will use 'toothache' as the ailment.

Now I would really like to build a mini site around the keywords for this 'special drill' . Now with a mini-site and some articles, I would like to of course, to optimize the page/s for the 'drill' and its keywords.

BUT (and here's where I need a little help)...the keywords related for 'toothache' are very promising as well. Therefore, I would like very much to insert 'toothache-related' keywords in the 'drill' content/copy. In other words, I have 2 sets of good keywords that kind of go hand-in-hand, BUT, are not semantically related.

Therefore, if I use these 2 sets of keywords on the same page of an article, that even though for a 'reader', the 2 sets of words would make sense, (toothache=drill), would I be confusing Google, as Google might not know which words I'm really trying to optimize my page/s for, thus possibly having my rankings suffer?

What would be the best way to use these 2 sets of words that aren't semantically related, but not to confuse Google? Is it at all possible to optimize an article or page, with 2 sets of good keywords if they are not semantically-related, but not be detrimental for your rankings?

Hope I explained this comprehensively and thanks so much for your thoughts and insight.

Mark
#drills #google #toothaches
  • Profile picture of the author MatthewBass
    If you're using landing pages anyway, I would just make separate pages and keep them apart if they aren't semantically related in G's eyes.
    Have you gone into your Adwords account and searched for your primary keyword and looked at the "additional keywords to consider"? Those are the ones that G thinks are related...
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    • Profile picture of the author marxwarfor
      Originally Posted by MatthewBass View Post

      If you're using landing pages anyway, I would just make separate pages and keep them apart if they aren't semantically related in G's eyes.
      Have you gone into your Adwords account and searched for your primary keyword and looked at the "additional keywords to consider"? Those are the ones that G thinks are related...
      Hi Matthew,

      Thanks for the reply...yes I certainly did go into Google Keywords and nothing at all shows up that could link the two together - hence my dilemma.

      Funnily, people have said, write for your visitors and the search engines will eventually find you. Then, there are other people that say make sure you make Google happy and create 'relevance'.

      I personally think drill and toothaches are related, but what shows up in Google keywords is anything but?

      Therefore I am not sure, that if i talk about both drills and toothaches in one article or page, what the affect will be ( of course other than just submitting and seeing what happens, but I would rather do it right the 1st time with this particular scenario)

      Thanks again Matthew
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  • Profile picture of the author YiKeS
    If "special drill" is the tool to treat the ailment (toothache) ...

    ... then how the heck AREN`T they relative terms? :rolleyes:

    You`d be surprised how easy it is to relate words, some
    you would NEVER think could be "relative" to your keyword
    are, in Googles e-eyes, relative.

    Think of "6 degrees of seperation"

    Anyway ... you have two "good" keywoprds ... why dilute
    either? You don`t ... but you don`t sperate them totally
    either ... fine art that ... gooooood luck!

    Christopher J.
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    • Profile picture of the author marxwarfor
      [QUOTE=Christopher J.;265022]If "special drill" is the tool to treat the ailment (toothache) ...

      ... then how the heck AREN`T they relative terms? :rolleyes:

      I'm with ya on the rolling eyes too Chris!!

      This darn LSI stuff sometimes ties me in a knot! I'm not trying to disagree whatsoever with Google's motives per se, they want relevance and I certainly respect and appreciate that fully...I truly hear where they are coming from...

      However, what's the 1st thing a person thinks of when they have to go to the dentist when they have a toothache??? Certainly not a 'massage'....now THAT word, I can see not fitting into the criteria!

      That's why I'm having a hard time figuring out how to write optimized copy for this niche and these 2 sets of keywords....good for readers, maybe not so for Google since these words never came close in their search tool.

      Thanks though Chris

      Mark
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      • Profile picture of the author YiKeS
        [quote=marxwarfor;265053]
        Originally Posted by Christopher J. View Post

        If "special drill" is the tool to treat the ailment (toothache) ...

        ... then how the heck AREN`T they relative terms? :rolleyes:

        I'm with ya on the rolling eyes too Chris!!

        This darn LSI stuff sometimes kills me! I'm not trying to disagree with Google's motives per se, they want relevance and I can respect that, but geez louise!

        What's the 1st thing a person thinks of when they have to go to the dentist when they have a toothache??? Certainly not a massage!!

        That's why I'm having a hard time figuring out how to write optimized copy for this niche and these 2 sets of keywords!.

        Thanks though Chris

        Mark
        No worries mate ... knew you couldn`t resist
        putting the "LSI" thang in eventually ... *shakes head*

        Here`s my take ... LSI Logic

        Christopher J.
        Signature
        AUSSIE MADE
        WSO --> HOMEPAGER <--- WSO
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  • Profile picture of the author stevecl
    Will you be promoting this "tool" to the public or to professionals who would use this tool to treat ailments? If so you could be on the wrong track for your keywords.

    Your example of drills and toothache are a bit odd because if i had a toothache i wouldn't buy a drill to solve the problem.

    steve
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    I started with nothing and still have most of it left!

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    • Profile picture of the author marxwarfor
      Originally Posted by stevecl View Post

      Will you be promoting this "tool" to the public or to professionals who would use this tool to treat ailments? If so you could be on the wrong track for your keywords.

      Your example of drills and toothache are a bit odd because if i had a toothache i wouldn't buy a drill to solve the problem.

      steve
      Sorry Steve...I guess it would have helped to have specified that eh??

      This device is for professionals in the health industry

      Should have caught that omission in my initial post, sorry about that, but now that you know....
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  • Profile picture of the author stevecl
    If your targeting professionals then that will change the keywords you are using. Would a dentist look up toothache on the internet? ( i hope not) but he may look up for the latest news about the industry.

    my 2 cents
    Steve
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    I started with nothing and still have most of it left!

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    • Profile picture of the author Martin Avis
      Unless I'm missing something, it seems to me that you are overthinking this.

      If the terms 'left handed' and 'widgets' don't show up in an LSI search, so what? What really matters is does 'left handed widgets' show up in a regular Google search?

      If you get any results coming up in the index, then you know that Google can relate the two terms. After that it is up to you to decide if the niche is either too small to bother with, or so small that you can dominate it very easily.

      Going back to your keywords, you are thinking that you have two keywords: 'toothache' and 'tool', but you only have one: 'toothache tool'.

      Write your copy to optimise that - anything else will get you visitors but no sales.

      Martin
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      • Profile picture of the author marxwarfor
        Originally Posted by Martin.Avis View Post

        Unless I'm missing something, it seems to me that you are overthinking this.

        If the terms 'left handed' and 'widgets' don't show up in an LSI search, so what? What really matters is does 'left handed widgets' show up in a regular Google search?

        If you get any results coming up in the index, then you know that Google can relate the two terms. After that it is up to you to decide if the niche is either too small to bother with, or so small that you can dominate it very easily.

        Going back to your keywords, you are thinking that you have two keywords: 'toothache' and 'tool', but you only have one: 'toothache tool'.

        Write your copy to optimise that - anything else will get you visitors but no sales.

        Martin
        Thanks for your insightful input Martin - very, very well said indeed! I really appreciate it!

        Mark
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    • Profile picture of the author marxwarfor
      Originally Posted by stevecl View Post

      If your targeting professionals then that will change the keywords you are using. Would a dentist look up toothache on the internet? ( i hope not) but he may look up for the latest news about the industry.

      my 2 cents
      Steve
      ....and the newest device to help patients remedy their toothaches!

      (sorry, had to say it)
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