I build little affiliate sites, sort of IPK, cross Sniper, cross Bring the Fresh type sites that tend to do OK. I've been busy building Christmas sites since September and have approximately 50, some doing well, some doing bad, but in general I'm doing OK.
One of the sites for some reason was slapped, sandboxed, is dancing, whatever you like to call it in Google, and hence is nowhere to be found. When first indexed it made a few sales but once penalised, it dropped right out of the Google rankings and is doing pretty badly. It ranks first in Yahoo and fourth in Bing so the odd sales trickle through, but nothing compared to some of the other sites.
Anyhow, tonight in the UK a prime time TV show (The One Show) featured several toys from the Dream Dozen toy list and the Hamleys toy list in a 'best toy' competition. The toy that won is the toy that my site features and literally 2 minutes after the TV show finished I had click through notifications flowing in.
So far I've had 163 users click on my aff link this evening since the show finished 2hrs ago, that's all organic traffic from Yahoo and Bing. If only I was still ranking in Google - whoever has the big G top spot will most definitely be seeing a much greater surge this evening!
I'll have to wait until the morning to see how many of these convert to sales but if the other sites are anything to go by, conversion rates are quite high. The click through notifications are still coming in, I've had another 6 since writing this!
We all need a little bit of 'good' luck once in a while