What are people thinking when they go to this site?

19 replies
Hi,

Okay, so I have an old domain named "think change" - it's a dot com. I get a significant amount of type-in traffic to it and I'd like to monetize it in some way.

I wish I knew what visitors were looking for when they came here. I'm guessing it is mostly to see if the domain name is available.

So, off the top of your head - are there any broad topics you can think of that would appeal to the masses? In other words, something that might catch the visitors' attention even if they came looking for something else.

I plan to build this site up the "right way" someday when I have more time. But I thought perhaps I could throw something up there temporarily to capture an Adsense click or two (or maybe even build a list).

Thanks all! Can't wait to hear what you would do with it.

-Elizabeth
#people #site #thinking
  • Profile picture of the author Mike Hlatky
    I would do a quick search at google for that phrase. They might be already searching for something that they know, but just happen to stumble on your domain.

    You could also start a political website, if you are into that
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    • Profile picture of the author Crew Chief
      Originally Posted by ElizabethD View Post

      Hi,

      Okay, so I have an old domain named "think change" - it's a dot com. I get a significant amount of type-in traffic to it and I'd like to monetize it in some way.

      I wish I knew what visitors were looking for when they came here. I'm guessing it is mostly to see if the domain name is available.

      So, off the top of your head - are there any broad topics you can think of that would appeal to the masses? In other words, something that might catch the visitors' attention even if they came looking for something else.

      I plan to build this site up the "right way" someday when I have more time. But I thought perhaps I could throw something up there temporarily to capture an Adsense click or two (or maybe even build a list).

      Thanks all! Can't wait to hear what you would do with it.

      -Elizabeth
      Elizabeth, just perform a survey and let them tell you...

      Giles, the Crew Chief
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    • Profile picture of the author n7 Studios
      Install Google Analytics onto the web site, give it a week or two and then look at the statistics to determine how people are finding your web site, what search terms they are using etc.

      From that information, you can then best decide what to do with the domain name.

      No point trying to second guess users and wasting time producing something they simply are not searching for.
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      • Profile picture of the author haley_smith
        Originally Posted by n7 Studios View Post

        Install Google Analytics onto the web site, give it a week or two and then look at the statistics to determine how people are finding your web site, what search terms they are using etc.

        From that information, you can then best decide what to do with the domain name.

        No point trying to second guess users and wasting time producing something they simply are not searching for.
        I guess we think in common especially on the first step. This is also what I do in order to give me an idea how to start building this site.
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        • Profile picture of the author ElizabethD
          Boy, am I glad I asked this question!

          Will, I think I'll start with your "brilliant " idea. The .mobi site was indeed under my nose the whole time, wasn't it? Doh!!!

          And if that doesn't pan out, I've now got a few more ideas to work with - thanks to you guys!

          Thanks for taking the time to help.

          -Elizabeth
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          • Profile picture of the author Bane
            Originally Posted by ElizabethD View Post

            Boy, am I glad I asked this question!

            Will, I think I'll start with your "brilliant " idea. The .mobi site was indeed under my nose the whole time, wasn't it? Doh!!!

            And if that doesn't pan out, I've now got a few more ideas to work with - thanks to you guys!

            Thanks for taking the time to help.

            -Elizabeth
            Curse Will and his googling. *shakes fist*

            Just kidding, that's an awesome idea Will, and Elizabeth, I think you should do that ASAP!!!
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            • Profile picture of the author JohnMcCabe
              Originally Posted by n7 Studios View Post

              Install Google Analytics onto the web site, give it a week or two and then look at the statistics to determine how people are finding your web site, what search terms they are using etc.

              From that information, you can then best decide what to do with the domain name.

              No point trying to second guess users and wasting time producing something they simply are not searching for.
              Elizabeth, if the .mobi thing doesn't work out, you may not need Google Analytics to see how people are reaching your site. If you use cPanel, it should include both Awstats and Webalyzer stats programs.

              Awstats will let you look at the search phrases used month by month or for the whole year. You can also get lists of referrers, where I just like the Webalyzer layout better.

              That way, you can look at the existing history rather than waiting. A quick peek might just confirm the .mobi idea, too.

              GA has its place, but adding a system call to a Google (or other third party service) just adds to the load time of your site if you don't need the extra capabilities.
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          • Profile picture of the author WillR
            Originally Posted by ElizabethD View Post

            Will, I think I'll start with your "brilliant " idea. The .mobi site was indeed under my nose the whole time, wasn't it? Doh!!!
            Elizabeth, I see you have it setup already - way to go. I would probably give it at least a couple of weeks before drawing any strong conclusions on whether that idea is worthwhile or not. And what a time of year to be testing things - Christmas!

            Because you mentioned you get a fair bit of traffic to the domain, I would probably be inclined to test a couple of ideas at the same time to see what makes me more money. You might want to find an email submit CPA offer for a free iphone or free ipad, iframe that on your site, and use Google Optimizer to switch between both pages for every new visitor to see what works best. Again, something that could be setup in 10 minutes or so.

            As someone below mentioned, I would definitely make sure you have Google Analytics installed so you can see where the majority of your traffic is coming from. I am fairly certain it will show a majority of your traffic coming direct from people just typing it into their browser - I could be wrong though.

            Best of luck. Let us know how you get on.
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            • Profile picture of the author JohnMcCabe
              Damn, that Google is good. They have some very smart people convinced that the only way to tell where traffic is coming from is to install Google Analytics.

              Folks, for simple stuff like referrers and search phrases, your server logs already have this stuff. And you can likely access it without installing yet another third-party service.

              On top of that, comparing GA to the data from the logs shows that GA seems to miss a lot of traffic...
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              • Profile picture of the author WillR
                Originally Posted by JohnMcCabe View Post

                Damn, that Google is good. They have some very smart people convinced that the only way to tell where traffic is coming from is to install Google Analytics.

                Folks, for simple stuff like referrers and search phrases, your server logs already have this stuff. And you can likely access it without installing yet another third-party service.

                On top of that, comparing GA to the data from the logs shows that GA seems to miss a lot of traffic...
                Correct. Awstats and things like that will show you right away where these people are coming from. This is accessible in your hosting cPanel.

                I guess when you have a lot of websites it just becomes easier to have one dashboard to log into where you can see everything at once.

                And as for Google's tracking not being perfect... c'mon? Surely you are not telling me Google is NOT perfect...
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    • Profile picture of the author goindeep
      Originally Posted by Mike Hlatky View Post

      I would do a quick search at google for that phrase. They might be already searching for something that they know, but just happen to stumble on your domain.

      You could also start a political website, if you are into that
      Totally agree.
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  • Profile picture of the author Bane
    The first thing that comes to mind is a green energy style site - changing the world for the better, sustainable energy, that sort of thing. You could easilly do some solar panel stuff on there, etc and get a lot of sales fairly easy (if you are looking for an IM purpose).

    If you have a lot of type in traffic, it means people are generally wondering if the site is taken - so people have a lot of good ideas behind your domain.
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  • Profile picture of the author rusty1027
    Elizabeth,

    I immediately think of some sort of motivational site - ala Tony Robbins. Or from an IM perspective a site that talks about getting into the correct mindset to make money online.
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    • Profile picture of the author Crew Chief
      Originally Posted by n7 Studios View Post

      Install Google Analytics onto the web site, give it a week or two and then look at the statistics to determine how people are finding your web site, what search terms they are using etc.
      GA will tell her HOW people are reaching her site, you're 100% correct on that point but she needs to know the answer to the question, "WHY?"

      Giles, the Crew Chief
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  • Profile picture of the author Sarah S
    Hi Elizabeth!

    I looked at your website, and thought I'd throw my 2 cents in as well
    I think that your "Think Change for a Healthy Lifestyle" idea is good if you want to keep it, because lots of people are interested in making those kinds of improvements in their lives.

    Perhaps for now, you could organize your articles into a few different healthy lifestyle categories, like nutrition, exercise, yoga, meditation, massage, mindset, or whatever you want to write about, so that people can jump straight into the area that they're interested in and read about it.

    It also seems like right now you're mostly relying on advertisements to monetize your site, but with a such broad topic like "healthy lifestyles," you could even promote related Clickbank items and eBooks by writing a few good reviews, or promote physical Amazon products like vitamins and healthy cookbooks and exercise DVDs, with pictures and links and such. I don't know whether you're already making enough with the google ads, but it seems like the opportunity for branching into affiliate Clickbank and Amazon commissions is definitely there if you're interested in going in that direction too.

    Plus if you write up with a short report or put one together with some good PLR, you could offer it to visitors to build a list, like you said, and help to drive more traffic to your site from repeat visitors perhaps.

    Whatever you decide to do with your site, good luck! It's a good domain name and has a lot of flexibility and potential.

    -Sarah
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  • Profile picture of the author WillR
    I have some very good news for you.

    It took about 2 minutes to find the answer here. A healthy lifestyle site is not going to make you much money out of this traffic.

    Did you ever just go and type 'thinkchange' into Google? You will see the first site that pops up is thinkchange.mobi - a mobile software, mobile apps, and mobile games site.

    When i also typed thinkchange into the google keyword tool it confirmed this. All the related terms are to do with mobile phones, etc.

    So these people are attempting to get to that site but are typing in the .com extension instead of the .mobi by mistake.

    So how to monetize this site?

    Well you could do some mobile related cpa offers on your site...

    OR

    I just looked at the thinkchange.mobi site and in big letters up the top are the words 'AFFILIATES'. They have an affiliate program for their site where you earn 30% for every referral. Dah, you need to get onto this asap and it could be done in 5 minutes or less, seriously.

    Sign up to their affiliate program right now, get your referral link, and put up a blank page on your web site that just has one big blue link in the middle of it that says...

    "If you are looking for ThinkChange.mobi click here >>" and hyperlink your affiliate link there. So you are just sending the traffic to where they originally wanted to go, only you will now be getting 30% commissions on anything they purchase!

    Brilliant!
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  • Profile picture of the author Jayzee
    I think you can try digital products site, they have a huge market.
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  • Profile picture of the author nelaffiliate
    You could place CPA offers on the site. Choose products or offers which are general in nature. Offers almost everyone would like. Offers which won't require more than a one page simple submit.
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  • Profile picture of the author nmarketing
    Find a CPA offer that is worth a good amount to you and run that on the page. You could choose to compete with the .mobi or target a sub-niche. Even try to pull it out into a blog format and further build on the traffic. That domain is very valuable if you do things correctly.
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    Hello.

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