Help - Getting traffic, but zero sales. Why? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

15 years ago

loose the surname part in the opt in form..you need them to optin as fast a s possible.

The headline doesn't catch any attention....study some of their biggest problems and then try to implement it into your headline.

and I think that you bring the product up too early...you have to make the really want it before you actually give it to them.

Your are talking alot about the product and not about its benefits....try to make the sales letter more about them...the parents...and less about you..the seller.

EDIT: The sales letter is too "compact" in my opinion...its just text over text over text..... too less white spaces....too many boxes...the visitors will get confused because its just too clutered or whats the word

Thanks
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MrYossu

15 years ago

Hello,

Originally Posted by Marian Berghes

loose the surname part in the opt in form..you need them to optin as fast a s possible.

You think it makes that much difference? All the IM stuff I read said to ask for the surname as well. I don't mind dropping the surname, I'm just surprised that you feel it's such a big turn-off.

Originally Posted by Marian Berghes

The headline doesn't catch any attention....study some of their biggest problems and then try to implement it into your headline.

OK, I was wondering about that myself. I spent a long time trying to work on a good headline, and found it very hard. I came up with that one partly based on Advanced Marketing Institute - Headline Analyzer which gave it a good rating.

I am going to try other headlines though, so I'll see if that makes any difference.

Originally Posted by Marian Berghes

and I think that you bring the product up too early...you have to make the really want it before you actually give it to them.

I was worried about making the letter even longer. I reckoned that any new parent would empathise with the issues raised pretty quickly. Re-reading it now (it's a few months since I wrote it), I can see what you mean. Maybe I need to build up to it a bit more.

Originally Posted by Marian Berghes

Your are talking alot about the product and not about its benefits....try to make the sales letter more about them...the parents...and less about you..the seller.

Hmm, I tried to do that. Can you give any specific bits that you thought were product and not benefit? It's hard for me to look objectively at it having spent so much time on it. It would be great if you could point out some particular places that need changing.

Originally Posted by Marian Berghes

EDIT: The sales letter is too "compact" in my opinion...its just text over text over text..... too less white spaces....too many boxes...the visitors will get confused because its just too clutered or whats the word

What do you suggest? Do I just add more blank lines between paragraphs, or is there something else I could do?

Looking at other sales letters, including ones from well-known IM people, I didn't think mine was too cramped. How can I ease it out?

Thanks very much for all the suggestions. Any more would be very welcome.
Alan

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karlp295

15 years ago

1 or 2% from an opt-in form is extremely low. my squeeze page currently gets 23% signups. This is not the same as sales of course.

4000 visitors - that means 40-80 sign ups at 1-2%

Sales will be 1-2-3% if you're lucky

so no surprise you havent made any sales statistically. the problem is you are spending cash wasting it on a squeeze page that is failing.

Look to improve it.

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write-stuff

15 years ago

Is the free report good? Is it something that people will say, "wow, I can't believe she's giving this away for free." If the report is killer, people may have reason to believe the real product will be of the same superior quality. If the freebee is ho-hum, well, that's probably the end of the line for your subscribers.

Thanks
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tiger325 15 years ago

I took a look and it doesnt make me want to stay there and read further ...think of why they need this product
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MrYossu

15 years ago

Originally Posted by write-stuff

Is the free report good? Is it something that people will say, "wow, I can't believe she's giving this away for free." If the report is killer, people may have reason to believe the real product will be of the same superior quality. If the freebee is ho-hum, well, that's probably the end of the line for your subscribers.

I think it's good, but I couldn't honestly say that it's in the "wow" category. Maybe I need to spruce it up somewhat.

Having said that, I have had over 100 subscribers altogether, and over half of them have finished the autoresponder sequence. So far, not one person has opted out of the list. I follow up the first e-mail (with the report link in it) with a series of e-mails with other selections from the book. The information in those is pretty good stuff. Again, not necessarily "wow" stuff, but it's hard to know quite what "wow" stuff is.

Thanks for the comment, it's given me food for thought.
Alan

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Easy Cash

15 years ago

The fact that you have 2 options on the page is going to create problems.

People can either get your report free or buy.

Most people are liekly to take the free report.

Try taking away one of the options.

Take away the buy option and give them a free teaser - then try to sell the main package through email.

or

try taking away the free report and just sell to them straight away.

Thanks
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MrYossu

15 years ago

Originally Posted by Easy Cash

The fact that you have 2 options on the page is going to create problems.

People can either get your report free or buy.

Most people are liekly to take the free report.

Try taking away one of the options.

Take away the buy option and give them a free teaser - then try to sell the main package through email.

or

try taking away the free report and just sell to them straight away.

I based my site on what I have seen around, and what I was recommended to do by people who seem to know more than me (ie everyone!).

If you look at most IM-type sales letters, you see an opt-in form right on the sales letter. I just followed suit. I know you get some people who just have a very short letter with an opt-in form, but that seemed to be the minority. Actual sales letters - whose primary aim is to make a sale - always seem to have an opt-in form.

I must admit that I thought the same thing when I wrote the page. I deliberately made it so that when you opt-in, you stay on the same page, so you can continue to read. I wasn't sure what else to do.

I don't know what to do about this one. Most of the sites I see have an opt-in form, so they can capture the people who aren't ready to buy. Are you saying that this is wrong?

I'm confused :-(

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rosetrees

15 years ago

My 2c worth. Why should I buy this - what are your "qualifications"/expertise to tell me how to raise my child. You say you are a qualified speech/language therapist. Why does that qualify you to tell me about health issues? You don't even need to be a parent to be a speech therapist.

OK you have six kids. Why does that qualify you to tell me what/how to raise my child. How do I know you got it right yourself?

In other words:
a) convince me YOU have authority/expertise
b) tell me more succinctly HOW you are going to help me

And - you include my personal pet hate. Along the lines of if you buy today you will get it at xx price. That just guarantees that if I don't want to buy today I won't come back again either.

Thanks
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MrYossu

15 years ago

Hello,

Thanks for the reply. Please note that my comments below are not meant to criticise yours, I'm just trying to clarify how I see the page as compared to how you see it. Obviously I need to understand how others see it, but I need that clear to know how to make sure the message gets across.

Originally Posted by rosetrees

My 2c worth. Why should I buy this - what are your "qualifications"/expertise to tell me how to raise my child. You say you are a qualified speech/language therapist. Why does that qualify you to tell me about health issues? You don't even need to be a parent to be a speech therapist.

You're right, but you missed a bit out. I said I was a qualified SALT who specialises in working with children, so child development is an expert field of mine. The book is about a baby's development, so the qualification is pretty good.

Originally Posted by rosetrees

OK you have six kids. Why does that qualify you to tell me what/how to raise my child. How do I know you got it right yourself?

Again, you're right, but as a mother of six (now seven, and actually I'm the father, but the letter is written from a mother's point of view) I have had a lot of experience of watching kids grow and develop. Compared to someone who's not yet had a child, or who is in the early family stage, I am an expert. "Getting it right" isn't the issue here as I'm not discussing social issues, such as telling them how to raise decent children, I'm giving information about child development. It's more an issue of experience than "getting it right."

Originally Posted by rosetrees

In other words:
a) convince me YOU have authority/expertise

Well, I'm not fully convinced that I haven't done that. Also, I'm not sure what more I could offer to convince you.

Originally Posted by rosetrees

b) tell me more succinctly HOW you are going to help me

Ah, this point came up earlier. Maybe I need to stress benefits more. I thought I had, but maybe I need to redo that.

Originally Posted by rosetrees

And - you include my personal pet hate. Along the lines of if you buy today you will get it at xx price. That just guarantees that if I don't want to buy today I won't come back again either.

Well, if you want the honest truth, most IM sales letters - including my own - contain pretty much all of my pet hates! I can't stand them and never read them.

One of the reasons it took me so long to write this sales letter was because it goes completely against what I believe to be the way to sell. I hate hype, I hate highlighted phrases, I hate "Buy now or you'll miss this great offer," I hate free bonuses that are there to build up value and distract you from the main product, and many many more.

I got into IM (if I'm actually in it at all) via Michael Green's 20/20 Challenge and the Internet Marketing Center's stuff. When I read those, my toes curled up in irritation. However, reading more and looking at what others were doing, it became clear that this is what sells. I read more and more, bought reports, read free e-books, etc, and everyone said the same thing. I didn't feel qualified to say that all these experts were wrong and I, the totally new and inexperienced one, was right. So, I wrote the letter the way they all said.

I took a lot of advice on the letter, in this forum and elsewhere, and what you see is the result of that. It's full of many of my pet hates, but that seems to be what sells - which was the basic idea.

Thanks for the reply. I would be interested in hearing any further comments. As I said at the beginning, I'm not criticising you, nor saying you're wrong. I'm just trying to pick my way through the mud. A lot of the comments I'm getting now are quite opposed to what I was getting a few months ago when I was writing the letter. I'm really confused and not sure what to do with this. I've invested a lot of time and effort in this site/product, and I seem to have fallen flat on my face when it came to the launch.

Thanks
Alan

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The Wanderer

15 years ago

Originally Posted by MrYossu

One of the reasons it took me so long to write this sales letter was because it goes completely against what I believe to be the way to sell. I hate hype, I hate highlighted phrases, I hate "Buy now or you'll miss this great offer," I hate free bonuses that are there to build up value and distract you from the main product, and many many more.

If you hate hype and what you've written strikes you as hype, then that's a major problem, and the one you need to start with. If you are at all like your target audience, then it's likely that what you've written also strikes them as hype. Not good. And even if it doesn't, if you don't believe in what you're writing, you'll have a hard time convincing anyone else.

There was a thread here awhile back by Paul Myers on people's definitions of hype and why it's important to know what your audience's definition includes. His newsletter, TalkBizNews, is also a great example of straight, non-gimmicky marketing and has terrific advice for those of us who are not natural salesmen.

You're a professional, your potential customers have problems which you can help them solve. Focus on their needs. Write it all out the way that would appeal to you. If you don't want to completely rewrite things, at least start testing parts of it. Get a split testing script and start doing two versions. See which one people respond to. Then your readers will tell you what's wrong.

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julesbrad

15 years ago

I quickly scanned the price area and thought it was for sale at $87

At this stage I would have quickly closed the page - it was only cos I was looking at the page closer that I then read a little more in-depth - it was still confusing though with so many price options.

Simply state the price as $27 with any further note about future price increase in the P.S. section as a reason to buy now

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Jared Alberghini

15 years ago

Your Pricing was waaay too confusing... I still don't know how much it is lol!

Here's the mindset of your typical customer...

They want to know What it is, what does it do, and how much it costs.

Reads headline...
Skims page, stopping at bullet points that catch the eye...
Looks for the price.

- Jared

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Marige

15 years ago

Alan,

I'm not even going to LOOK at the page. My question is, where have you been marketing it?

Child rearing is a very specific niche and you may increase your sales greatly by focusing on very targeted marketing.

For instance:

Join parent-related forums;
Join parent-related social communities/groups;
Create one of your own;
Create a newsletter for the same, with a squeeze page;
Link swap with other, related (and high PR) sites within the niche
Write several child-related articles with this link in your byline

Also, did you write a press release for this yet? If not, that's a MUST DO.

Marige

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MrYossu

15 years ago

Hello Marige,

Originally Posted by Marige

Alan,

I'm not even going to LOOK at the page. My question is, where have you been marketing it?

Child rearing is a very specific niche and you may increase your sales greatly by focusing on very targeted marketing.

So far, I have been using AdWords to get traffic. My initial attempts to get organic traffic failed (too much to learn in one go), so I decided to get outside help to drive some targeted traffic from AdWords. The keywords used have been very specific, and the adverts clearly worded, so I am pretty confident that the traffic is targeted.

I know all the other stuff is worthwhile, but it's very time consuming. Right at the moment I could do with bringing in some targeted traffic and getting some sales. That's why I went for AdWords. Once I have the luxury of a converting site, I can invest the time in learning and implementing more long-term methods of traffic generation.

Thanks for the reply.

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MrYossu

15 years ago

Jules and Jared,

It seems that both of you found the pricing confusing. Can you explain why? The first time you see any price, it gives the full price, then immediately says that the price has been slashed to a discount amount.

Other than rephrasing the opening words to "The normal price for this book is..." I'm not sure how I could clarify it.

Please explain exactly what you found confusing. I can't look objectively at the page, so it's hard for me to see it as someone new would. It would be very helpful if you could point out more precisely what confused you, and how it could be improved.

Thanks

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masteronlineprofits 15 years ago

Hi,

It's a good start here are my points.

* I think you headline needs work, what if a man was reading this? My instant reaction is, "No I don't want to be a perfect mother" so you've lost all new fathers right from the start.

* You are also starting off asking a lot of questions, and not pointing out straight away the one key point that will make people buy your product. Get anything from Joe Sugarman to learn Copywriting, I recommend The Adweek Copywriting Handbook

* Your opt-in box is way to early, after the questions it is the first thing, and on most displays the only thing above the fold. People might be coming around seeing the opt-in for the free course they will sign up for that, submit and probably leave. You are not even giving them a chance to read the rest of the sales letter. I would move it to the side.

Your sales letter is there to sell. Another option might be to remove it from the main page and have it as an opt-in on exit, that way the read the sales letter and if they don't buy you give them a chance to then sign-up for your free ebook

You also talk a lot about yourself, how many children you have then specifically mention problems. Like any sales you need to address and point out solutions. Should be things like

- Understand why your baby is crying at 3am so you both can get back to sleep
- Learn to read your baby to know if there is something wrong and how to fix it
- Understand the development cycle of your baby and know exactly when things should be happening etc.

You need to turn it all into a positive, a solution that you hopefully have in your product.

I also agree there is a lot of confusion on the pricing. You have what you are giving away highlighed in red, which is attacting more attention then the actual price of $37. I would also move the comparrision, it really isn't needed.

Your headline on your one time offer also needs work, you say I will never see this page again, but I have to read a whole heap of text to turn and understand what you offering.

All the best
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- masteronlineprofits 15 years ago
  
  I would also add that if you are getting outside help to get adwords PPC traffic, I would swap this in an instant and get someone to write 20-30 articles, use elance etc, and submit those out to article directories. Creates link backs, is not a one-off if you spend $100 on PPC and get zero sales, that money is dead. But if you spend $200 etc on articles, those articles are out there for a long, long time helping you out with organic traffic
  
  Thanks
  
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julesbrad

15 years ago

Instead of
"Remember, the full collection will be selling soon for $87.00, and won't include all the bonuses worth $39.00, but if you order today, you can buy it all for only $2.50 per installment, or a one-off purchase of just $27.00!"

Try
"Order Today for Only $27"

or even
"Order Today for Only $27"

(I can't increase font size on here, but try that too)

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plainwords

15 years ago

The problem is your sales page. This is the kind of product where you really need to identify with the pain your prospective customer is feeling. I'm a guy, so I can't put myself in that position. But you need to paint a picture of the pain that this desperate and despairing mother is in. She'll do anything to get an answer to her pain. Let her know you understand exactly how she feels. Then show her you have the solution.

If you can do that successfully, you'll have a winner.

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jazzyjeff

15 years ago

Alan,

You need to break this up into 2 pages: a pre-sell (squeeze) page and a sales page.

The first is the pre-sell page:
Make this page smaller. Offer your free report. The opt-in form and some information should be no longer than what you see on the screen. In other words, the person should not have to scroll down anymore than they can see.

Then, when they are on your list, you write them 2 to 3 times per week, and send them to your sales page.

Jeff

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Li Weng

15 years ago

I just quickly scrolled through the page, and I don't see any clear benefits. What's the benefit of me as a customer buying this book? You need to spell it out for them. Make it simple and clear.

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Loren Woirhaye

15 years ago

The answer to your questions about why you are not
making money may be found in "Tested Advertising
Methods" chapter 1. pg. 6-7

IMO your offer and positioning are all wrong and I can't
read the cover of your darn ebook. This salesletter
is totally problematic "above the fold" and throughout
the use of "pretty" fonts on your ebooks are a
conversion killer.

The appeal is wrong. I would say scare the pants
out of young mom's - "what will you do if your baby
stops breathing?" type stuff... it may be ugly but it
goes to the root of FEAR - which is the critical selling
appeal in this area.

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Charles Harper

15 years ago

Originally Posted by Loren Woirhaye

The answer to your questions about why you are not
making money may be found in "Tested Advertising
Methods" chapter 1. pg. 6-7

IMO your offer and positioning are all wrong and I can't
read the cover of your darn ebook. This salesletter
is totally problematic "above the fold" and throughout
the use of "pretty" fonts on your ebooks are a
conversion killer.

The appeal is wrong. I would say scare the pants
out of young mom's - "what will you do if your baby
stops breathing?" type stuff... it may be ugly but it
goes to the root of FEAR - which is the critical selling
appeal in this area.

Yeah..."Can You Go Without Sleep for the Next Eighteen Months?"

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bobbyp21 15 years ago

I have to say that I too was confused by all of the books and the prices.
I wasn't even sure which book I would be buying and which books were
free.

The books look cheap to me but I'm not a mother or a parent so maybe
books for that market are spiral bound.

I like Market Bully's idea of telling a story and pre-selling what the customer
needs and can only get by buying your book. Like someone said earlier, scare
the hell out of them, but I would do it by telling a story that happened to you, or actually you made up, and how you solved it. But to find out they
have to buy your book.

Story telling and emphasizing words is critical, its in every sales page I've seen that works. You can't change the system since it is human nature to be attracted to the emphazied words.

Hope that helps.
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- Terry Hatfield 15 years ago
  
  Hi,
  
  Your not selling what people want to buy!!!!!!!!
  
  There is tons of free info on parenting all over the interenet. I could spend months reading all the free info out there.
  
  Scrap this one and move on.
  
  Terry
  
  Thanks
  
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Charles Harper

15 years ago

People who have babies have plenty of problems. But if you can offer some assistance free with getting Junior to sleep through the night, tired parents will opt in to your list like a New York Rat on KFC.

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MrYossu

15 years ago

Wow! Thanks to everyone for all the comments. I'm going to have to do some serious thinking on this one before I continue.

Thanks again to everyone.

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jbsmith

15 years ago

All is not lost.

What I would suggest is to go out and hang around parenting discussion forums for a few hours.

Take note of the repeated concerns that come up.

What questions are MOST common and seem to have the most passion behind them?

Step 2...go to your local bookstore and pull out parenting magazines and study the most common articles - what concern are they addressing?

Step 3...go to Amazon.com and locate the top 20 selling Parenting books - what is their angle on the topic? Read their table of contents - what specific fears or desires are they tapping into - then pick the BEST one and test it.

All of this will allow you to write a much better headline and first few paragraphs.

Is this really what new parents or new Mom's want to be?

- The Perfect Mother?
- To be IN control?

Not likely - they want...

1. Their life back!
2. To get more sleep!
3. To solve a very specific health challenge (low weight baby, rash, baby that won't sleep, etc...)

Think about it this way...

When a new parrent or mother gets an extra second in the day to jump on line and search for something related to their newborn, what are they likely to type in?

Certainly not - "Gaining Control of My Child" or "How to be the perfrect Mother"

More likely that they are entering "How do I get my baby to sleep" or "Low birth weight babies" - you'll find these concerns by using the techniques above.

Product creation is not much different from copywriting - you have to interrupt the conversation that is going on inside your prospect's head...it sometimes helps to go back and put yourself in the shoes of the newborn parent - what were you looking for help with in the first few weeks?

Jeff

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MrYossu

15 years ago

Jeff,

I think you've hit the nail right on the head there. I was being too clever.

As a parent (I've got seven of them, so even though I'm a bloke, I know a bit about it!), I know the problems people face. I don't need the forums to find out, I can look around my own home and listen to my wife (hey, there's an idea!). My problem was how to cram all these issues into one headline.

I got distracted by the headline analyser, which gave the highest score to the one I used, even though it didn't directly address people's main concern. That was where I went wrong. Another triumph of computer analysis over common sense. High scores are great, but only if they're scoring the right thing in the first place!

I'm not belittling any else's advice, it was all excellent and gratefully received, but I reckon this is the number one culprit for my poor results. People probably never got past the headline. That's obviously my first job, and then I have to work on keeping their attention once they read on.

OK, I've got loads of work to do! Thanks again,
Alan

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jbsmith

15 years ago

Exactly Alan - only other comment I would have (and this is based on years of experience) is to not JUST trust yourself - always validate with the tools I mention in my post.

I've been humbled by markets many times in the past where I have been so close to a topic, I couldn't see the forest for the trees...so it's always good to study the market even with all of your experience.

As experienced experts on a marketplace we are sometimes at a disadvantage when it comes to generating ideas and marketing for our products and here is why....we tend to want to sell people what we know they need instead of what they want.

I've seen this again and again and it KILLS info product potential. A fitness trainer that knows that 99% of success with a weight loss program is motivation tries to sell their customers a book on motivation and it flops...it's not that they can't cover motivation in the book, it's just not the way they should be marketing it because it won't sell!

I hope you understand where I'm coming from on this...we have to develop product titles and marketing around what the audience passionately wants...then we can give them what they need as part of the product, but it is not the way it should be marketed.

A final note - it's always better to focus on one desire at a time in a crystal clear way than to try and hedge and target 3-4 challenges in one headline/title/ad etc...

Jeff

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MrYossu

15 years ago

Jeff,

Thanks again for the excellent advice. I understand you completely.

Originally Posted by jbsmith

A final note - it's always better to focus on one desire at a time in a crystal clear way than to try and hedge and target 3-4 challenges in one headline/title/ad etc...

This was one problem I had, which I thought I'd solved with the "perfect mother" headline. Any new parent will tell you that there are a lot of challenges. I couldn't work out how to address them all, or even the top 5, so I tried to cover them in a generic headline. That obviously failed.

I now have to decide how to approach this. I can see a few possibilities...

*) Produce multiple web sites, all selling the same product, but each one aimed at a different issue. For example, one site could concentrate on lack of sleep, and emphasise the product's benefits in solving that. Another site could emphasise the new parent's lack of confidence in themselves to spot problems, etc.

The downside to that is trying to drive traffic to multiple sites instead of just one. Sure the sites, and so the traffic would be more targeted, but I would have to do multiple sets of marketing.

*) Keep it all on the one site, but have multiple sales letters on that site. Marketing could be aimed at the particular letter that is most appropriate. For example, AdWords, articles, etc about lack of sleep would be aimed at http://www.theultimatebabyguide.com/SleepIssues (or whatever), whereas ones about health issues would be aimed at http://www.theultimatebabyguide.com/HealthIssues.

Obviously I would pick better names for the separate pages, probably based on keyword research, but you get the idea.

As long as I had a way of linking all the pages together without confusing the visitor, marketing would be easier as I would only have the one site. This would probably be better, and less work.

I had another idea, but as I typed it, I realised it was far to complex and not worth the effort!

Any comments on the two approaches above?

Thanks again for all your help,
Alan

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Bruce NewMedia

15 years ago

Alan, whenever I research a possible product/ebook I start with Clickbank.

I look closely at WHAT IS ALREADY SELLING. Unfortunately your product fails on that test alone.

If you do the research you'll see that not many 'baby' ebooks achieve much gravity anyway, and those that do, sell VERY SPECIFIC solutions.
The top ones are GENDER Selection and SLEEP issues.

There is no one selling a generic baby care ebook at all.
The average price (other than baby gender products)is much lower than what you're charging, too.
This tells me the 'free market' probably supplies most of what general info parents need.

So, imo, while there's lots of copy and graphic issues with the sales page as well, its going to be an uphill battle to achieve any kind of profitabilty no matter what changes you make.

Your thought about writing multiple sales pages etc, I would discard.

One approach to salvage this, might be to just turn your page into a squeeze page offering a high quality free ebook. You might even condense part of what you've been trying to sell for example and use it as the give-away.

Then push traffic to that any way you can afford and build a list.
Finally, you could then make affiliate offers to your subscribers for baby products which already have a tested sales page on a PROVEN TOPIC.

I Hope that offers some help.
PS imagine if you had sent those 4000 visitors to your improved squeeze page and subscribed say 20% - 800. Now you started sending them appropriate offers, you'd might already be into profit.
______
Bruce

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MrYossu

15 years ago

Thanks Bruce, that's a very good reply.

I guess you learn from experience. I came into this via a certain well-known IMer's e-book that explained how to get the whole thing going. A big part of his plan was to get affiliates (which he called JV partners) to sell your product.

As I was new to IM, I decided to go for something in a big market, as the huge army of rabidly active affiliates (sorry, JV partners) that I was going to build would sell the product and make me huge amounts of money without me having to learn the marketing side of things. Once I had a nice income, I could spend time learning how to market the site myself and make even more.

Sounds great eh?

You'll be amazed to find out that it didn't quite work out as simple as he made out! Predictably (I now realise), finding affiliates was very hard, and getting them to do anything was even harder. This left me with a product and site in a big market, and no sales.

I tried a bit of marketing myself, but there's so much to learn, and I just wasn't getting anywhere. I came across an AdWords expert, and decided to get him to drive some targeted traffic to the site, so at least I would make sales. That's when I discovered that the site wasn't converting.

I have learned a lot from all of this. One thing that was very sensible in hindsight (well, I had to do something right didn't I?) was that I wrote the site, payment mechanism, download area, etc to be very generic. I can easily copy the whole lot to a new web site, change the sales letter and download files - and I have a complete system in place.

This means I can reproduce the whole thing quickly. The biggest challenge is finding a good niche.

Anyway, thanks for the comments. I will think about this hard before deciding what to do. I would like to stay in the baby market, as it's something I know and like. I just need to be a little more careful about what I try and sell.

Oh, and I need to be a lot more careful before I believe the hype spoken by a large number of so-called IM gurus. What galls me is that the one who sold me the e-book I used has rehashed it under a new name, and is advertising it as though it's the ultimate in IM products. I can see all the same stuff in his sales letter, and I can see all the same problems for those who buy it. I almost feel like shouting about it from the rooftops, but I'm not going to start fighting. I guess he's probably no worse than most.

Anyway, enough from me. Thanks again,
Alan

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Louis Raven

15 years ago

OK, please don't be offended..

1) I don't know what you're selling or giving away! you either want them to opt-in or buy, choose now and lose one.

2) I don't know what is on offer? I see a DVD, music, eBooks, Books.. etc. Structure your page and tell them what you're offering, what it can do for me and my baby, How much it's all gonna cost, and what I do to buy and what bonuses I get.

3) I clicked your order button to pretend purchase and was hit with a pop-up, LOSE IT NOW! and worry about saving a sale later. Also, I clicked away from the pop-up and was hit with an OTO (one time offer) before the actual sale?

Do you realise I imaginary wanted to purchase but YOU did not let me?

Now, add all of what I said above together and you've got one great big sticky situation.

Get a fresh html document and start fresh and don't listen to the "gurus" who tell you long sales pages convert better, especially not before you've tried a simple page. My 3% converting sales pages are more or less a list of benefits lol signed with a guarantee.

Does your leads know they can get a refund if it's no good? I mean.. SERIOUSLY hold their hand and explain to them how you will immediately send their money back without hassle and questions if it does not meet their spec?

Take my comments for what they're worth but I'm trying to make you money, I just hope you see it like that friend.

Louis

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MrYossu

15 years ago

Originally Posted by Louis Raven

OK, please don't be offended..

I'm not, I came here for some honest advice. I got it, although not what I was expecting! However, I value people's time and help, even when it's not what I wanted to hear.

Originally Posted by Louis Raven

1) I don't know what you're selling or giving away! you either want them to opt-in or buy, choose now and lose one.

Yup, that point was raised earlier. I also thought it was confusing, but as everyone else was doing it that way, I did too.

Originally Posted by Louis Raven

2) I don't know what is on offer? I see a DVD, music, eBooks, Books.. etc. Structure your page and tell them what you're offering, what it can do for me and my baby, How much it's all gonna cost, and what I do to buy and what bonuses I get.

OK, here we get into subjective views. I thought it was clear. There's a main ebook (the baby guide) plus some mp3 files (the soothing sounds). As a bonus, there are four extra reports as well.

As for cost, it's mentioned right there on the page. Someone else pointed out that the pricing isn't as clear as I thought it was, but the prices are there.

Again, this sort of thing is objective. I wrote the page in a way that seemed clear to me, you read it differently. Therefore other people may read it differently. That's why I came looking for comments

Originally Posted by Louis Raven

3) I clicked your order button to pretend purchase and was hit with a pop-up, LOSE IT NOW! and worry about saving a sale later. Also, I clicked away from the pop-up and was hit with an OTO (one time offer) before the actual sale?

Nah, that's my error. The pop-up is only supposed to come up if you navigate away from the page. It's not supposed to come up if you click an order link/button.

Dumb stupid mistake, not supposed to be there. Ignore it.

Originally Posted by Louis Raven

Do you realise I imaginary wanted to purchase but YOU did not let me?

Well, without the pop-up, you could have. As far as the OTO goes, again I was copying what I have seen others doing. Most OTOs that I have seen hit you before you pay, so you can pay all in one go. Again, this is valuable opinion that I need to think about.

Originally Posted by Louis Raven

Now, add all of what I said above together and you've got one great big sticky situation.

The stickiest situation since Sticky The Stick Insect got stuck on a sticky bun I would say

Originally Posted by Louis Raven

Get a fresh html document and start fresh and don't listen to the "gurus" who tell you long sales pages convert better, especially not before you've tried a simple page. My 3% converting sales pages are more or less a list of benefits lol signed with a guarantee.

Actually, I have a lot to do before I start another web page. I need to think the whole product out again from scratch. If you read other people's comments, you'll see that the entire thing is fundamentally flawed. I need to sort that out before I start another sales letter.

Originally Posted by Louis Raven

Does your leads know they can get a refund if it's no good? I mean.. SERIOUSLY hold their hand and explain to them how you will immediately send their money back without hassle and questions if it does not meet their spec?

Let's assume for a moment that my other problems don't exist, and that's it's a clear and compelling sales letter. If you scroll down a bit, you'll see a box with a money-back guarantee that is about as plainly stated as it could be. If anyone doesn't understand that, they are unlikely to be able to comprehend the words in the ebook!

The guarantee is repeated at the bottom, so even if they just scroll down to the end of the page, they'll still see it.

I think the guarantee is about the only bit of this letter that I got right! It may be that people won't get that far due to the other problems, but the guarantee itself is clear (to me, my subjective opinion, please tell me if you disagree

)

Originally Posted by Louis Raven

Take my comments for what they're worth but I'm trying to make you money, I just hope you see it like that friend.

Oh I certainly take them very seriously. I'm very grateful for your comments, and everyone else's as well. I would rather face the truth and have a chance of getting it right than argue with everyone and tell them they're wrong, whilst not making anything at all. I'm here to learn!

Thanks again,
Alan

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Collette 15 years ago

Alan - Jeff and Bruceby both gave you some great advice re re-positioning your approach.

When I went to your page, the FIRST thing that jumped out at me is that you're offering very generic information that is easily available for free, or from very well-recognized "Baby Authorities" already in print. If I were a new mother, there is absolutely no reason I can think of to purchase such information as an e-book from someone I've never heard of. Seriously. None.

Sure there some other issues re your copy, pricing, and such. However, IMHO, your biggest problem is your positioning. I think it's a complete waste of your time and efforts to work on correcting the other stuff, when your basic positioning is deeply flawed. Fix that first, then tackle fine-tuning the rest. Otherwise, you're making your life much more difficult than it has to be.

The ocean is deep and wide. And the most successful fishermen rarely focus their efforts on catching ALL the fish in the sea. They focus, rather, on finding the favorite feeding grounds for salmon, or lobster, or oysters, or... you get the picture.

Your market is also wide and deep. Pick your fish carefully, place your net in their favorite feeding grounds, and your boat will be filled.
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Louis Raven 15 years ago

Originally Posted by MrYossu

The stickiest situation since Sticky The Stick Insect got stuck on a sticky bun I would say

Thanks again,
Alan

HAHA classic.

I'm glad you realised it's only my opinion, Alan.

I know what you mean, those gurus are everywhere telling us this and that, That is why I always start out simple. A few bullet points, nice clear graphics, the order button and guarantee. Throw a few articles up do a few YouTube videos and start seeing how well it does. Get 200 visitors and see how many sales I made.

I then keep tweaking from then on until I'm hitting an average 2%+ conversion. Maybe I'll add some more benefits, work on the scarcity a bit. I mean all mothers know how serious it is to keep their baby safe, it's your job from NOW to remind them just how important it is and how you know the secrets other parents have overlooked in the past. And last but not least.. how THEY can avoid the pitfalls other mothers fail to foresee by INSTANTLY downloading your guide for a small investment of xx.

Can you really put a price on love?

Need any help with graphics or layout? let me know.

Good luck bro,

Louis

P.S. You've nailed that guarantee.
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theceo

Banned 15 years ago

Originally Posted by Louis Raven

OK, please don't be offended..

1) I don't know what you're selling or giving away! you either want them to opt-in or buy, choose now and lose one.

2) I don't know what is on offer? I see a DVD, music, eBooks, Books.. etc. Structure your page and tell them what you're offering, what it can do for me and my baby, How much it's all gonna cost, and what I do to buy and what bonuses I get.

3) I clicked your order button to pretend purchase and was hit with a pop-up, LOSE IT NOW! and worry about saving a sale later. Also, I clicked away from the pop-up and was hit with an OTO (one time offer) before the actual sale?

Do you realise I imaginary wanted to purchase but YOU did not let me?

Now, add all of what I said above together and you've got one great big sticky situation.

Get a fresh html document and start fresh and don't listen to the "gurus" who tell you long sales pages convert better, especially not before you've tried a simple page. My 3% converting sales pages are more or less a list of benefits lol signed with a guarantee.

Does your leads know they can get a refund if it's no good? I mean.. SERIOUSLY hold their hand and explain to them how you will immediately send their money back without hassle and questions if it does not meet their spec?

Take my comments for what they're worth but I'm trying to make you money, I just hope you see it like that friend.

Louis

Yea...What he said.

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e-mail2u

15 years ago

here is a tickler to get the headline going, it's a quick one so it's not too good.

"Are you a tired parent, had no sleep since 3am then You need the ULTIMATE BABY GUIDE and get some good hard earned rest"

You have got to use NLP play on their emotions, grab there attention and show them a problem and just how this is going to solve it.

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MatthewBass

15 years ago

Four quick observations:

1. Change your heading. It's good to get the visitor engaged mentally, but the question you're currently asking is a Yes/No response. Try for something more like "Perfect Mother Shares Parenting Tips Passed Down Through Generations - Learn How To Be The Perfect Mother In 10 Simple Steps".

That's not the "perfect" headline, but it's just off the top of my head. What you're shooting for here is to engage the visitor with more than a yes/no response. Ask questions or make statements that get the mind engaged and wanting more.

2. Change opt-in to just Name and e-mail address. Lose the "now click here" and change the color of your actual button to something that will stand out.

3. Use a fly-in (pop-up) for the e-mail capture. Test this and see if your capture rate increases.

4. Give the visitor a chance to order several times through out the sales copy. You may lose them before they every get to the end of the page.

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Michael Forey

15 years ago

Do you have Google Analytics installed on this site? This will give you a good idea of what your bounce rate is and the avearge time people are spending on your site.

You should also review your PPC keywords with Analytics - sometimes you get a weird keyword that sends a bunch of non targeted traffic.

Also you can install clicktale - its free. It is nice to see what people are doing on your site. It's like watching a movie of people's action while on your site.

Last you should always be using Google Website Optimiter which is free (or another A/B test script) keep trying new things, new headlines, new colors, etc. Sometimes just the smallest thing can make a jump in conversions.

I think I found a big source of your problems - Warriors click the buy button and see what you think!

Also I clicked on your buy button and was taken to an OTO where I had to scroll all the way down to the bottom of a long page, then I had to hit a different buy button (actually I buy it buttons and check boxes I have to figure out) - when somone clicks the buy button I would send them right to the payment processor Forget the $3 installments - it is too complicated.

Many may disagree (there is an entire post on OTO before or after the sale) but I would get the $37bucks right away.

Then send the OTO after the sale via the paypal return page. Many warriors may disagree. There is an entire thread about to send the OTO before or after the checkout.

Like I said above testing is the key, you can put a script on your first buy button (or look at analytics and see how many hits to your oto you have) to see where people are abandoning your checkout process.

Hope this helps
Michael

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MrYossu

15 years ago

Michael,

Thanks for the additional pointers.

Given that this site is basically a one-page sales letter, the bounce rate is always going to be high. If people aren't going to buy (which takes them to another page), they probably aren't going to click any of the few links on the page. The idea was to channel them down to the order button, so there are few distractions on the page.

I have looked at optimising and A/B testing, and I do some already. However, the overwhelming opinion in this thread seems to be that the sales letter would need some very serious rewriting, even if the product were worth the effort. I'm seriously questioning the validity of the product, and not thinking about the sales letter until I've decided that.

If I do decide to continue with this product, or some variation, I would rewrite the sales letter, and do a lot of testing.

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e-mail2u

15 years ago

I had a long think about this how would i do this here is what i came up with,

Firstly get rid of the sales page (use it for later on)and go for an optin/squeeze page. Remember you are targeting this a parents of babies. This could be their only piece and quite so a long sales page plus the distraction of the one time offer is eating in to their quality time.

Instead use an attention grabbing headline, then go on to say i know your time is short so if you can spare 1 min and fill out your name and e-mail address. I will send you the info plus 10 tips on how to make your life easier with a new baby. So you can read it at your own leisure when you get time to yourself.

Now your 10 tips will be spread over 10 days lets say. Each day send them a tip via autoresponder. So where do these tips come from from the ebooks in the package.

Firstly give them the tip make sure they are good ones test them if possiable, then go on to say this tip came from xxxx book which is part of the package this is your sales pitch. If the tips are good then they will sell the end product for you, as the parent will try out these and see they work.

also go on to say that they can buy this for $27 (provide a link to the sales page)but if they continue to the end they get it for $17. Now half way through the tips send out an additional e-mail.

In it say due to an enormous responses from parents asking if they can have it now i am giving everyone a chance to buy it now for $9.99 and state this is a one time offer and send them to a oto page.

In addition to this you get them on your list so you can also send them additional info at a later time...Terrible two's, potty trining etc.

Hope this is of some help.
Geoff

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MrYossu

15 years ago

Geoff,

Thanks for the excellent suggestions. I think that if I do continue with this product, I will probably go down that line. Right at the moment I'm going to take a break from it and think hard. I have one or two other projects I need to sort out, so that will give me some time to clarify my thoughts and decide what to do.

On a general note, thanks to everyone who offered comments, advice and suggestions. You have all proven once again that the WF is the best place to be! The quality of advice I've picked up here equals what you get in many subscription forums - maybe even better!

Off to contemplate...

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Help - Getting traffic, but zero sales. Why?

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