When Will Business Pick Up Again?

by James Liberty

Posted: 18 years ago 11 replies

INTERNET MARKETING

I was thinking about launching a product in December... do you think that would be a bad time? Do you think my product launch would be more effective if I waited until January... or even February?

#business #depression #pick #recession

Steven Wagenheim 18 years ago

James, I had my best month of the year in October and November isn't
going to be much behind it, so I don't know if business needs to be picked
up. Of course everybody is going to have a different perspective on this
based on how well they're doing.

Personally, with Thanksgiving and Christmas and New Years coming up, I'd
wait until after the New Year anyway. I think you'll do better than you will
now.
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trippmarxx 18 years ago

Agreed.

Allow yourself the extra month and a half to tweak your copy and improve the product, making it the best it can be so when you do release it after the first of the year, then you will be ready to present it with a bang.
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Careygee 18 years ago

James, in my own experiences, I tend to worry more
about the Summer "Vacation" months of June thru Ausgust,
at least in the USA.

I think you will do just fine December, unless your product is seasonal.
Just my 2 cents as to timing a product.
Carey
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Ken Preuss 18 years ago

My experience is that if people really want the product - and you can get in front of enough of them - it won't matter when you launch. If you truly match the product to the market they will buy.

Having said that... if you are doing a single product launch and are not planning to do any immediate follow-up sales campaigns in the subsequent months, then waiting until after the New Year makes sense.

Ken
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jazzyjeff 18 years ago

James,

Don't let the reason downturn in the economy scare you from launching your own product. I believe that if you get it in front of the right people, then they will gladly pull out their wallets for you.

They are predicting this recession to last into 2010. I am sure you would not want to wait that long. So you might as well just start now and let more people find you once the economy gets better.

Jeff
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- James Liberty 18 years ago
  
  Originally Posted by jazzyjeff
  
  They are predicting this recession to last into 2010.
  
  Well I'm not, Jazzy -- I'm quite confident it's going to last into 2015.
  
  And to the rest of you: Thanks so much for your replies.
  
  Thanks
  
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Dontrell Lyons 18 years ago

Yeah I agree with careygee, the summer is usually the slowdown because people are going on vacation and things like, but in this case a lot of people are indoors and thus online.

If everything is ready to go, Go for it!
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JayXtreme 18 years ago

I didn't realise business was down.. if it picks up any more Paypal is gonna freeze my account..

Worry about your target market.. nothing else.. launch when you know you are targeting properly and enough

Peace

Jay
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Addie 18 years ago

I have read other places that actually business is up right now regardless of the economy or season. If you are launching what people want they will buy!! I did!
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Jared Alberghini 18 years ago

James,

Launch when YOU feel you are ready. I suggest sooner rather than later.

Hope that helps

- Jared
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- Joe Russell 18 years ago
  
  Hey James,
  
  I didn't hear any mention of a pre-launch phase. Before you launch maybe you should consider creating some awareness and anticipation. An effective pre-launch strategy could be started now, before the holidays to help ensure a successful and more profitable product launch.
  
  If in your original post launch meant you were going to begin a pre-launch phase then my bad...ignore my reply
  
  Joe
  
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SpotOn 18 years ago

Business will pick up again mid summer 2009, so for now on, get a job at burger king...
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