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Home Page Question: Forum vs. Squeezepage?

by VictorBlack
5 replies
Hello Fellow Warriors,

I know from reading enough threads here now that every situation is different, so here is a brief overview before my question:

I have a dual/blended niche:

  1. Kenjutsu (classical Japanese swordsmanship-- not kendo sport, real swords)
  2. Sales Instruction based on lessons from Kenjutsu

My primary method for driving traffic to my website will be article marketing, especially EZA.

My secondary method for driving traffic to my website will be forum marketing, including martial arts forums, sales forums, and of course the Warrior Forums.

I will have quality free gifts and low/middle priced products, but most of my products are very high-priced in the minds of most people other than myself.

My question is this: Would I be better served to drive traffic to a Squeezepage and build a list to market to through email?

Or would I get better response by driving traffic to the forum where people will can have open discussions?

Of course I will test both long-term, but please advise on which I should start with? Having almost zero experience, I value your opinions.

Thank you all in advance,
--Victor Black
#forum #home #page #question #squeezepage
  • Profile picture of the author VictorBlack
    No advice on this one? Surely someone has experience or at least a reasoned opinion?
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    • Profile picture of the author Brendan Vraibel
      Building a list seems to be the consensus from what I can see. I am also new to IM myself but have worked for an IM company sending out emails to lists. Autoresponders give you an easy but effective way of building relationships with your potential clients.

      However if most people think that your product is overpriced and only you don't then I would make sure I targeted that right off the bat while testing.
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      • Profile picture of the author VictorBlack
        Originally Posted by B and B View Post

        Building a list seems to be the consensus from what I can see. I am also new to IM myself but have worked for an IM company sending out emails to lists. Autoresponders give you an easy but effective way of building relationships with your potential clients.

        However if most people think that your product is overpriced and only you don't then I would make sure I targeted that right off the bat while testing.

        umm... yes, building a list... In reality forums are a list, too. To clarify, my question is about which I would have better results from? Which would grow faster? Would public discussion or private conversation be better for building relationships with prospects across the Internet?

        Actually, I think I have just answered my own question. The most effective method is probably the exact same as in the offline world.

        Also to clarify, I did not say that nobody will believe what I offer is "over" priced, just very "high" priced, before they truly understand what they are getting, and perhaps out of their budget until they save some money. A subtle but very important difference.

        I am targeting people who would be more than willing, even eager, to pay the $1,000 per 30 second video that I am charging (despite that I feel as though I should charge much more).


        I'm not really sure what the rest of your last sentence means, unless you were suggesting that I test my pricing? No, my pricing is non-negotiable. $1,000 per lesson is already an extraordinary bargain, and in fact I am really debating whether I should allow it to be that low, because I may lose good business from folks who believe the quality must be low also.
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  • Profile picture of the author tpw
    I would suggest list building also, but I would segregate the prospects into two lists: those proven to spend money and those unproven.

    Offer a cheap product or report to push people into your paid list.

    And offer a squeeze page that offers a report for free.

    By segregating your lists, you can learn quickly which group would be more productive for you. I lean towards giving my best stuff to proven buyers, as opposed to unproven prospects.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author VictorBlack
    Yep, great advice, thank you, I already have this in place in my auto-responders. I also have it worked out to divide the buyers out of the free-gift category and into their own paid list, I have the product funnels in place, etc...

    To clarify the answer to my question, before I start driving serious traffic, you are saying that a squeezepage is going to be better than forums for conversions? Will I get more people into the squeezepage list than would join the forums list? Are people more responsive to their email than they are to forums for which they have registered?
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