PPC and quality score
I decided to see if I could get a new product to convert so I set up a ppc campaign at a general domain at "mydomain.com/niche". It is basically just a wordpress blog with one post advertising the product. The ppc campaign was going fine and I got high quality scores well more like OK but 6's and 7's so it wasn't a problem or anything.
So I decided to buy a domain in this niche so I installed a different wordpress theme. I copied the same post from the other landing page but added a personal story of why the product is good which was about 3 paragraphs. The addition was related content that did have keywords. Okay so now the same exact campaign is getting quality scores of 1-3 and not showing.
I am guessing this is because of the 3 paragraphs I added - but I really thought that they would help. Is there any chance that it is the wordpress theme itself?
Let me know if you have thoughts.
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