Market Research - is $6 too much?

19 replies
Hi Warriors,

As some of you know, I run a professional content production service and have a reputation for maintaining an exceptionally high standard. As a result, I have always frowned upon anything to do with rewriting and concentrate solely on writing new content.

However, with the increase in PLR articles over the last year - I understand that many website owners are in need of a professional rewrite service to remodel their PLR content to be fresh and unique. The problem is that I have a team of professional American writers and refuse to pay them poorly for work that does take time and skill to complete properly.

With this in mind, would $6 per 500 word rewrite be too excessive? Any less and it just wouldnt be worth it for my writers or my business.

Regards,
Antony.
#market #research
  • Profile picture of the author Rich Struck
    That really almost seems too cheap. I would be nervous about poor quality.
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  • Profile picture of the author xohaibx
    I'm not sure how much that price would work, cause honestly there are writers that can write amazing, original articles for as low as $4. It's just a highly competitive market out there when it comes to content creation.

    But if you've got the contacts to get the clients, the price may very well work.
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  • Originally Posted by AHayes183 View Post

    Hi Warriors,

    As some of you know, I run a professional content production service and have a reputation for maintaining an exceptionally high standard. As a result, I have always frowned upon anything to do with rewriting and concentrate solely on writing new content.

    However, with the increase in PLR articles over the last year - I understand that many website owners are in need of a professional rewrite service to remodel their PLR content to be fresh and unique. The problem is that I have a team of professional American writers and refuse to pay them poorly for work that does take time and skill to complete properly.

    With this in mind, would $6 per 500 word rewrite be too excessive? Any less and it just wouldnt be worth it for my writers or my business.

    Regards,
    Antony.
    $6 is cheap, but it would help in the early days to build volume before increasing prices.
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  • Originally Posted by AHayes183 View Post

    [SNIP]As some of you know, I run a professional content production service and have a reputation for maintaining an exceptionally high standard. As a result, I have always frowned upon anything to do with rewriting and concentrate solely on writing new content. However, with the increase in PLR articles over the last year - I understand that many website owners are in need of a professional rewrite service to remodel their PLR content to be fresh and unique. The problem is that I have a team of professional American writers and refuse to pay them poorly for work that does take time and skill to complete properly. With this in mind, would $6 per 500 word rewrite be too excessive? Any less and it just wouldnt be worth it for my writers or my business..
    Hi Antony! I believe there is always a market that will pay for rewritten content of the quality you mentioned at your prices. There is also a market who will pay for decent quality at lower prices and a market that will pay for rewritten content of excellent quality at even higher prices. Sadly, there is even a market expecting fantastic rewritten content quality for pennies.

    My opinion about this is: Go with the market that best suits your colleagues and business.
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  • Profile picture of the author Ruth P
    I think as long as you know where to market, you can definitely find business for those rates. A lot of people will be willing to pay more than that for quality, so if you've got a good team of writers behind you then I'm sure that your price will be seen as competitive.
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    • Profile picture of the author NeilC
      It depends on what market you are dealing with, there are plenty of people who pay $20 for an original article for their own exclusive use and would probably pay $6 for a rewrite even though you can get it done cheaper.
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  • Profile picture of the author AHayes183
    Hi,

    Thanks for the positive responses everyone. I have refrained from offering it as a service as there really needs to be enough of a margin so that my writers can make a living and there is profit to make it worth while. I do realise that there is a market for it though.

    Rich, I always use American writers (due to the slightly favorable exchange rate) who are willing to work with my rates but my relationship with them is long term which ensures good results all round. However, when it does come to recruiting new writers, my selection process is brutal.

    As for original content, I always work to provide the cheapest articles at a quality that rival the $15-$25 articles - the trick is in convincing clients to try them out. Im not new at producing content, but the market is always twisting and turning so its nice to get feedback from all of you.

    Thanks again,
    Antony.
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    • Profile picture of the author CDaeda
      Business owners will pay big dollars for services.
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      • Profile picture of the author M Thompson
        Originally Posted by CDaeda View Post

        Business owners will pay big dollars for services.
        You hit the nail on the head....

        What's your main market? IM'ers or Businesses or 3rd parties i.e SEO companies who purchase for their clients.
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        • Profile picture of the author AHayes183
          Originally Posted by M Thompson View Post

          You hit the nail on the head....

          What's your main market? IM'ers or Businesses or 3rd parties i.e SEO companies who purchase for their clients.
          I cater to all three markets but my two main clients are third party B2B - web design, SEO and web traffic. However, I would imagine that internet marketers will be most interested in PLR rewrites.
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  • Profile picture of the author myrnasy
    $6 for a 500-word article is fine; some are even $5 only. If the article is really professional, then you can give a higher pay to the writer as a bonus.

    But in your case, the team deserves a lower payment because aside from waiting too long for them to accomplish the task, their output also does not meet your expectations. You can give them $4 or $3 per article.
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  • Profile picture of the author Sheryl Polomka
    $6 isn't too much, it's very reasonable. I charge $5 to rewrite my own PLR or $7.50 for any other rewrites. It can be difficult when competing with writers that will write for $3 or $4 per 500 words, but if people want quality then they will pay it. Once you have existing customers there is a good chance that they will keep coming back if your quality is good.

    If you are paying writers for these, plus want to make some profit yourself, then you really don't want to go any lower than $6.
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    • Profile picture of the author Darla
      Originally Posted by Sheryl Polomka View Post

      $6 isn't too much, it's very reasonable. I charge $5 to rewrite my own PLR or $7.50 for any other rewrites. It can be difficult when competing with writers that will write for $3 or $4 per 500 words, but if people want quality then they will pay it. Once you have existing customers there is a good chance that they will keep coming back if your quality is good.

      If you are paying writers for these, plus want to make some profit yourself, then you really don't want to go any lower than $6.

      That a great rate Sheryl. I pay about $5 now for rewrites, but the turn around time is super slow! :-(

      I think $6 is very reasonable, but the turnaround time should be 3-5 days max. Right now I often have to wait about 10 days for my $5 rewrites!
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  • Profile picture of the author Bane
    Originally Posted by AHayes183 View Post

    Hi Warriors,

    As some of you know, I run a professional content production service and have a reputation for maintaining an exceptionally high standard. As a result, I have always frowned upon anything to do with rewriting and concentrate solely on writing new content.

    However, with the increase in PLR articles over the last year - I understand that many website owners are in need of a professional rewrite service to remodel their PLR content to be fresh and unique. The problem is that I have a team of professional American writers and refuse to pay them poorly for work that does take time and skill to complete properly.

    With this in mind, would $6 per 500 word rewrite be too excessive? Any less and it just wouldnt be worth it for my writers or my business.

    Regards,
    Antony.
    Hey there Antony,

    If you already have the contacts, pricing isn't generally a concern. $6 for 500 words is not excessive, in fact, I would offer a higher base price, and then discount down to $6-7 per for bulk orders.

    Cheers,
    Bane
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  • Profile picture of the author AHayes183
    Hi Warriors:

    Sheryl, thats exactly it. $6 would be my most competitive price but I am reluctant to go much higher since as mentioned my original articles go for $10.50. I can take it for a test run at least and see if I should up the rate or drop the service all together.

    Bane, thats always a good strategy so thanks for bringing it up. At the moment I will keep it at a base rate of $6 but the minumum order is 25 articles. I could turn around these in 1-3 days - less depending on the level of original work we have.

    Darla, you had me thinking that there really needs to be a new market place (such as freelancers, elance, odesk) or a network of writing services that cater to the middle to high end of the market. At least in this regard there could be strict rules in place regarding minumum rates and turn around times. Perhaps a new venture - anyone?

    Antony.
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  • Profile picture of the author mrcool2012
    You get what you pay for. US$6 is guaranteed rubbish! Good luck getting people to come back to your site
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  • Profile picture of the author Lazy
    $6 to a college student sounds better than $6 for a professional. So no, I don't think it's excessive. The opposite is true, in fact.
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  • Profile picture of the author mrcool2012
    I am sure you can get someone to do it for US$2 as well if you want to!
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  • Profile picture of the author John Romaine
    I pay $14USD for 700 word articles and they are absolutely outstanding. I dont flinch at paying more for good quality work.
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