I just posted a comment to someone asking if it's possible to earn $100K per day, I was telling them it is, that it's all in the back-end. Then I realized that this is probably a HUGE missing link for many of you! Sure, you can make some money online with just a front-end ebook sale here or there, but without a back-end you will never make the big bucks...
So what IS a back-end and how can you get one!?
Here's MY: Multi-Million Dollar Internet Marketing Funnel!
1. Give away a free ebook, report, video (you collect the optin here and market down your funnel)
2. After they optin you can send them to an offer right away, or wait and build trust with your emails first. An easy way to build trust with your list, is to give away a few videos every now and then to your list. It's all about "raising the free line".Once they see you know what you're talking about, you'll have their trust and they will buy everything you offer! Note: that's not to say you can't offer them products right up front. You can and you should! But you build trust with your list at the same time.
3. At some point the person on your list now buys a low ticket item ($27-$97 is a good price point. Any lower, we've found the back-end lead is not that great. As we should know by now, it's all in the back-end! So don't charge $7 for your ebooks...
4. After they buy your low ticket item you then offer your customer an OTO (one time offer) right after the sale! Don't even take them to your members area yet. Offer them an upgrade of what they already purchased. Just an extra few videos will do. Or just get some PLR reports that are relevant to the front-end and some resell rights software and use that as the OTO. Price point should be 1-3x what the front-end price point was. On a $97 product, I would make the OTO $97. On a $27 front-end price point, I would make it $67.
5. Now here comes the real big bucks... Your coaching! What you do here is you would need to hook up with a call center (IF YOU CREATE 100+ LEADS/WEEK PM ME, I'll HOOK YOU UP) to call your leads and they will sell them coaching packages from $5,000-$10,000 EACH! The best part is they take care of all the coaching. You just send them the leads and you cash your checks each month!
That's what we do and we earn MILLIONS every year! This is how marketers can pay so much on adverting such as PPC. You can even lose on the front-end. Because you know you'll make it on the back-end! Let's work out some numbers here for an example...
Front-end price point $97
OTO $97 (example: 50% of your buyers take the offer)
DPL (Dollar per lead)(What your lead in worth on the back-end)
Let's just say you have a net DPL of $30. Meaning that's what you
earn on every lead you send, no matter what...
TOTAL CUSTOMER VALUE = $175.50! (And that's a low example!
On the higher end you can see 2-3x that number!)
And that's just from this product! Let alone how many products you can sell them later. So now think about your marketing. How much more easy is it? Now you can lose on the front-end, because you know you'll make it up on the back-end!
Take what you've learned here and put it into ACTION! That is the most important part of business. After you have a road-map to success, you need to take that first step. Only you can do that. So get started right now working on your backend...
Comments are welcomed. Hope this helps