How can I build pre-launch buzz?
I have an idea that depends on building buzz before the site launches. Can anyone offer advice on building buzz prior to launch? I want to have a page where people can be notified when the site is officially online and I want to create a lot of curiously as to what the site is all about. This doesn't have anything to do with IM, so I can't approach anyone in that sector for help promoting on their lists. Any advice would be appreciated.