You Don’t Have Any Credibility as an Internet Marketer

by Sean Donahoe 47 replies
One of the main problems for internet marketers is establishing credibility with your customers or clients. Especially if you are new to a niche or especially the “Internet Marketing” industry with so much competition and everyone throwing the word “Scam” and “Rip-Off” around in advertising (especially affiliate advertising, but I am not going to get into that here). There are so many Internet scams out there people are wary of whom they do business with and even more cautious of companies or individuals selling products they are unfamiliar with. This applies to most Internet Marketers that don’t have a name that has been established as a brand (Frank Kern for example) or a recognisable company brand.

As an “Internet Marketer” you need to gain credibility on the Internet by making your name, company name or even logo a familiar item to your customer base. Without credibility it is much harder to make sales.

One way to do this is to be very much involved in communities related to Internet Marketing or whatever niche you may be involved with. Here are a few tips to gain some credibility:

1. Get involved with forums in the niche you are active in.
2. Get on Yahoo Answers or other answers websites and be helpful and insightful on there
3. Comment on Blogs in your area and get known as a regular comment poster
4. Put out informative articles about your subject regularly.

Many people underestimate the need to build credibility before they start trying to sell products. You can work without it but if you want to excel in your chosen area or niche then do your best to build a name for yourself first.
#main internet marketing discussion forum #credability #credibility #don’t #internet #internet marketing #marketer #relationship marketing
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  • Profile picture of the author Leigh Burke
    It's a catch 22. The only way to build credibility is to sell products and prove yourself. Sometimes this is a matter of faking it until you make it. If the customer service and follow up are their, and the content of a product is accurate and up to date and works, i don't care if it comes from somebody established or a relatively newbie.

    Sometimes it is the fresh eyes that can see the best opportunities.
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    • Profile picture of the author Sean Donahoe
      This can be true as well. Fresh eyes can be converted but longevity in a niche and turning a niche into a repeating income source can certainly be attained with building long term credibility. For example, there are plenty of people who are hear that have build massive amounts of credibility over time and are very successful at what they do.

      Frank Kern has built his reputation in many ways and certainly has capitalized on that with his products. However, if "Joe Blow" puts out his own "Mass Control" product or equivalent "Traffic Secrets 2.0" product without being a known name his sales will be hurting a lot.
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    • Profile picture of the author lakshaybehl
      Originally Posted by magchick View Post

      It's a catch 22. The only way to build credibility is to sell products and prove yourself. Sometimes this is a matter of faking it until you make it. If the customer service and follow up are their, and the content of a product is accurate and up to date and works, i don't care if it comes from somebody established or a relatively newbie.

      Sometimes it is the fresh eyes that can see the best opportunities.
      I do agree... but there are multiple ways to earn credibility.

      Like doing personal one to one sessions with people.

      But before you do that please make sure that you know your game well! Do do a fair amount of research on your area of specialization. I personally have spent over 4000 hours working on traffic and conversions and it has really paid off well.

      So you might want to spend some time learning the basics through to the advaced stuff and then take it from there. Its easy from there, believe me!
      .
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  • Profile picture of the author eugie17
    The best way is to make money online and disclose your earnings to the public so that you have a solid proof of success
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    • Profile picture of the author Sean Donahoe
      Eugie, this is true in the "Make Money" industry and acts as a very powerful tool if it is verifyiable proof. How many times have you looked at someones earnings graphics and thought "BULLS**T"?

      Also, if your market is not the "Make Money" market such as "Bass Fishing" then you need to find a comparable "Proof". You have to be relevant to your market, obviously, and if you can, take the time to build a reputation as well.

      Credability is not the "be all and end all" of marketing but it can certainly have a very positive impact on your bottom line.
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      • Profile picture of the author DennisM
        Hi Everyone,

        Nothing fries my ass more than an Internet Marketer wanna be trying to sell their "own" product on how to make $5K a month. You then go to another thread and they're asking all these elementary IM questions like "Show me your system on how you made the $500 bucks". It's funny to read actually.

        Yes, it is all about credibility. Now I don't have a problem with someone pushing a product as an affiliate as you're a "reseller" just like you find in the offline business world. I just don't think it's right to claim you're an expert if you really have not walked the walk.

        I think everyone has their guard up. It's getting harder and harder with the social proof as the Clickbank screen captures are not as effective as in the past.

        One of the few ways to prove your bank balance would be to grab one of those flip video cameras, walk up to an ATM machine, log in and ask for the bank balance showing what you got!

        Now that would be some cool income proof!

        Thanks for reading,
        Dennis
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      • Profile picture of the author jjpmarketing
        The best advice I could give anyone in building a name or credibility is to just put yourself out there. You will learn best by actually doing. If you are trying to develop a Traffic Secrets 2.0 caliber of a product... then you need to put as much time and effort into research and development as John Reese did.

        Then you are probably going to have to offer that product for free to test groups, at intervals to gain testimonials and verified results. Copy will peak a customers interest, but results will close the deal everytime.

        If you have a product promising x in results, then the price could be through the roof, and some customers will still buy, because it promises those results. But only if they are proven results.

        And Screenshots may work on some people, but anyone that knows anything about graphics knows they can be easily faked. Testimonials that include real results will sell products whether the seller has a name or not.

        The testimonials that just simply say, "this is a great product..." are ok to use, but just not as effective as the "i'm a single mom, and so and so taught me exactly how to make $x more per day with this technique in his product. When I started I was making this amount, and now I am making this amount."

        These testimonials need to be video as well. On top of that you can do things like have a blog that you post on daily with tips and advice related to your niche. Drive traffic to that blog, and users will gradually see that you know your stuff, or you don't. Eventually over time, by providing a lot free quality content, people will purchase from you based solely on that quality.
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      • Profile picture of the author denoble
        Hey guys,
        The quickest and fastest way to gaining credibilty are:
        1.Start by giving away free qualitative information to woo the customers there and endear yourself to them.

        2.Arrange JVs with the topguns in that niche.Don't bother to give them 100% of profit but make sure that they pay severely by using the number 1 above to move their customrs away from them

        Thanks
        Afam
        ---------------------------------------------------------------------------------
        So you believe the lie that free traffic don't work
        free-trafficsecrets.com
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    • Profile picture of the author peteinoz
      Originally Posted by eugie17 View Post

      The best way is to make money online and disclose your earnings to the public so that you have a solid proof of success

      Sorry but I disagree whole heartedly..

      I'd never disclose my personal financial status , ever LOL

      most people wouldn't believe me anyway..

      People who have it, don't need to show it, or prove it.
      e.g. photos of nice cars and big houses..

      People who don't have it, feel the need to represent themselves as if they have..

      Its easy to find images of great stuff..

      when you already own great stuff.. your already there and dont come from a space of look at me, look at me.. It comes across naturally



      pete
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      • Profile picture of the author Daniel E Taylor
        Originally Posted by peteinoz View Post

        Sorry but I disagree whole heartedly..

        I'd never disclose my personal financial status , ever LOL

        most people wouldn't believe me anyway..

        People who have it, don't need to show it, or prove it.
        e.g. photos of nice cars and big houses..

        People who don't have it, feel the need to represent themselves as if they have..

        Its easy to find images of great stuff..

        when you already own great stuff.. your already there and dont come from a space of look at me, look at me.. It comes across naturally



        pete
        Bullshit.

        No offense, I respect your view of the world, but it's just that
        YOUR view. Don't make it like it's gospel.

        You may be a more introverted person, good.

        But there are also many people who like to splurge
        and show off their stuff.

        Not coming from a place of "Look I'm better than you
        because I have this ferrari", but "I'm excited as hell
        I manifested this ferrari and I wanna show the world".

        You try growing up on welfare and section 8 housing wearing
        trashbags for rain coats (yea I did that) in one of the
        most dangerous cities in america (south central LA).

        Then tell me you wouldn't want to show the world
        of your success, and also telling them how to get it.

        Look at shows like "cribs", "life of the luxorious", "the
        fab life", etc...

        All those people have way more money than you, and
        do feel the need to "show it off".

        The fact is it motivates people. That's how I use to
        motivate myself. Watch what they manifested in
        thier life, and help me realize it is possible for me.

        Now I'm not saying going around flashing money to
        make yourself feel superior, because thats coming
        from a place of low self confidence/esteem.

        But there is absolutely nothing wrong with having fun
        showing off toys, and living the life.

        sorry if I come off as "attacking" you, but as a young
        black male this topic always comes up and I'm very passionate
        about it.

        I just hate when people try to make people feel likes
        it's wrong to show off and have fun with the stuff
        they manifested.

        If you don't have that desire that's fine. But don't
        try to make it seem like the only people who do that
        are "faking it".

        Because many of the biggest "show-offs" have alot
        more money than you. So hence they aren't "faking".

        It's just how in some cultures we have fun. Especially
        when you're coming from a culture where you aren't
        use to having nice things.

        Basically what I'm saying is get your head
        out of your ass and expand your mind and realize
        your reality isn't the only one, and just because you
        believe something doesn't make it law, or even remotely
        right.

        Daniel
        Signature

        Self Actualization is one's true purpose. Everything
        else is an illusion.

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        • Profile picture of the author Rob Canyon
          Chikira,

          I agree with Seth... If you want credibility fast, interview others...

          But is credibility all that important to your market. You might think its important but does your list... If they don't care, you shouldn't either...

          Of course word does get around pretty quick on the net.

          So character is definitely a trait worth protecting at all costs.

          Character is easier to live up to than credibility... Since someone is always going to think what your doing is ridiculous... Hence those people would think your not credible..

          Who cares, so what, move on, next is what you have to think of them. But don't ever tell them that... You just are too busy to get involved.

          Cheers,

          Rob
          Signature
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      • Profile picture of the author Brian Tayler
        Originally Posted by peteinoz View Post

        Sorry but I disagree whole heartedly..

        I'd never disclose my personal financial status , ever LOL

        most people wouldn't believe me anyway..

        People who have it, don't need to show it, or prove it.
        e.g. photos of nice cars and big houses..

        People who don't have it, feel the need to represent themselves as if they have..

        Its easy to find images of great stuff..

        when you already own great stuff.. your already there and dont come from a space of look at me, look at me.. It comes across naturally



        pete
        Couldn't have said it better Pete.

        It's funny seeing all the "look at my income" and "look at my house and car" statements which are obviously more often than not (or maybe not too obvious to the newbie?) from people faking it.

        I love my life, but I'm above flaunting it around in front of others... not to mention my personal life is just that, personal (plus my wife would kill me). Notice Bill Gates doesn't flaunt his life around either. He is VERY protective of his family life (and rightfully so... kidnappers would LOVE a shot at his kids). My success is really no one else's business. If I choose to disclose, fine. But I don't have to, to prove my worth. I can prove it by credibility based on knowing what the hell I'm talking about.

        But hey, maybe that's why I'd never make it selling in the IM niche... but I'm ok with that too

        Albeit people like Daniel who want to flaunt it exist... I don't buy it as the norm. Daniel... what I think you don't realize is ... most of the people flaunting it on cribs are "poor" as well. A perfect example (used in commercials recently) is that of MC Hammer. Sadly there are many rappers (and basketball stars), who admittedly, buy things on exorbitant amounts of credit. They may be living in a 20 bedroom mansion... but they're still yearning for that next paycheck.
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        • Profile picture of the author Steven Wagenheim
          Credibility is fine, but credibility without a mass marketing campaign doesn't
          mean squat.

          I have credibility. I've been making money online for over 5 years. This
          year already is my 2nd 6 figure earnings year.

          And guess what?

          Nobody knows me from freaking Adam.

          A big guru launches a product and makes 6 or even 7 figures in one day.

          I launch a product and I make 4 figures.

          Big difference.

          You have to market yourself...big time. And the ironic thing is, if you
          market yourself heavily, you'll make more freaking money than all the
          credibility in the world will get you.

          So yeah, you have to prove to people that you know what the hell you're
          doing, but unless you prove it to a sh*t load of people, you're not going
          to make the kind of money that your credibility should make you.

          It all comes down to one thing...advertising.
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          • Profile picture of the author Brian Tayler
            Steven,
            You lack one aspect of the equation. Publicity. That's it.

            You're like an up and coming country star in Nashville who doesn't know anybody in town.

            You need a publicist (no not someone to get your coffee and schedule your appearances). You need someone to make you known. Someone who knows your market and your audience. You may know these things already yourself... but you don't have the connections. In this market the best thing may be a JV with a "well known" marketer. But you have the possibility to be golden.

            Marketing yourself (as yourself) will only gain so much exposure. You need outside 3rd party credibility championing for you.
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            • Profile picture of the author Noah Fleming
              It's easy to say we lack credibility but that's because we're "insiders" in the Industry. When I tell people I'm an Internet Marketer, they think it's cool and unique and they want to sit around and chat all night. They know I'm doing, they see I'm doing well and they want to know more and most want to know how they can get a piece of the big pie.

              But within the IM Area, many have been taken for or taken advantage of by someone else in this industry. Let's face it, there is always a snake willing to suck some blood in this industry and that unfortunately hurts the rest of us.

              That being said, I'm making contacts and picking up new business every day both offline and online. The key is to just do what you do, do it well and go with the flow.
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            • Profile picture of the author Simon_Sezs
              Everyone here talks about credibility from a personal standpoint. If you are seeking to brand yourself, a la "Frank Kern" or "Joel Comm", "Mike Filsaime" or "John Carleton" then you will have a long road ahead of you.

              ....BUT....

              Credibility is really built around perception and that said, credibility comes in many different forms. Of course, the best form of credibility is when you put your mouth where your money is and provide unique information (especially true in the MMO niche). Unfortunately, this is a lot easier said than done since most IMers or guru wanna-be's simply spit out regurgitated tips and advice that most have seen before.

              Everyone here seems to think that credibility all amounts to a name and a face. Once again, while that may be the case in the MMO world (which is narcissistic by design), it is not necessarily true throughout the internet. In most cases, a name and face aren't really needed....

              Here are some examples (which can be gamed meaning that it doesn't exactly mean much but to the regular visitor it does):

              • Your site is listed on the front page results of google- This is SE social proof. Think about it. I am not sure what the exact figures are but I think that something like 30% of all searchers wind up clicking on the number 1 listing....and then it starts to go down from there..there is something very powerful about this...the perception is that the number 1 listing must be most relevant b/c it is number one.
              • Obviously if you can gain a little credibility from the SE, organically, then why not PPC? Once again, that front page listing subconsciencely states that google thinks it is the most relevant, regardless of whether it is true or not.
              • Ebay Powersellers- the credibility comes in the form of how many positive reviews the seller had. How many times have you bought something from a username like 'howard1352" based on his performance reviews?
              • Forums- What do you think when someone posts something in a forum that has 1000+ posts? Okay, now what do you think when someone posts something that has 1 post? The thinking behind this is that if someone posts a lot, then somehow that must mean that what they say matters more than someone how post rarely. Therefore, the frequent poster MUST HAVE INFORMATIVE things to say. I am not saying it is true. It is just about perception...
              • Ezine Articles- The more "looksies" you get for an article, the greater the chance that you will wind up on their "TOP 10" list. Since you are on the "top 10" list, your 250 word article (that says very little usually) MUST be more relevant than the other articles outside the "top 10". Since that is the thought mindset, the article gets more "clicks" which makes it more popular and the rich get richer....Once again perception rears its ugly head.
              There are many more examples but for the sake of making this long post shorter I will leave it at that. Perception is a mo' fo' and if you can get people to percieve you as credible, you will thus become "credible", at least in the eyes of the person who believes.

              Now, I may be out of line here as most of the people who are on this forum think that internet marketing only involves the MMO niche and are hoping to become guru-licious to the masses and this may be the "credibility" that they are talking about.

              However, for the rest of us, it is much easier....(especially for those of us who deal with getting listed organically)....
              Signature
              "Either write something worth reading or do something worth writing." Ben Franklin
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          • Profile picture of the author Sean Donahoe
            Steven, you are absolutely correct in many aspects and I am glad you came in on this conversation. Advertising and credibility definitely go hand in hand and part of the mass advertising and marketing should be used to build that trust and credibility.

            I probably should have qualified my opening post with that in mind with hind sight being 20/20. However, I see so many people mass marketing and making exorbitant claims (mostly in the IM niche) with absolutely zero credibility and then posting back on these forums with "Why is this not working???"

            All of things should be applied in balance. You need to advertise to get seen by your crowd and you can start earning right away with many of the wonderful techniques discussed daily in this forum. However, there is no reason that in line with your advertising that you cannot use that to build trust and credibility to cultivate more sales.
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      • Profile picture of the author mbrown
        Originally Posted by peteinoz View Post

        Sorry but I disagree whole heartedly..

        I'd never disclose my personal financial status , ever LOL

        most people wouldn't believe me anyway..

        People who have it, don't need to show it, or prove it.
        e.g. photos of nice cars and big houses..

        People who don't have it, feel the need to represent themselves as if they have..

        Its easy to find images of great stuff..

        when you already own great stuff.. your already there and dont come from a space of look at me, look at me.. It comes across naturally



        pete

        I gotta agree with Pete 100%. While personally I may show a specific amount of what a technique has done for me I'll never disclose my actual earnings or that i make xxxx,xxx per year.

        So I never base a sales page or document around just the earnings and I have many sales page showing "0" earnings at all. Screenshots/vids/testimonials ect are way to overrated.

        I always tell people to ignore the screen shots and read what the seller states that the system/ebook/course whatever is, is actually going to do.

        Screenshots/testimonials are too easily faked.

        Make sure the seller offers a Money Back Guarantee and go test their product out. The great thing is once you find a marketer whose products have worked for you and you trust you know where to keep going back to.

        As far as establishing credibility. Make personal connections with your buyers, talk to them about their dislikes and likes.

        Then keep putting out solid products and go with suggestions and actually utilize your customers feedback.

        I can't tell you how many customers of mine I'm actually friends with now and how much I admire their opinions. It all came from talking with them, learning about their needs and producing products and other things to meet those needs.

        Granted I can't stay in touch with them all every day/week or month but I do make an effort to personally answer my emails and their questions if possible.

        Sometimes it's not.
        Signature
        Free - Create a Site That Will Make You Money - Today - Click Here.

        Michael S Brown
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        • Profile picture of the author Chris Cavalli
          Building Crediblity is very easy without having to..

          - Post in Forums

          - Comment on Blogs

          - Write Articles

          - Do a bunch of other things that take too much time

          So how can you be a credible guy (or gal) in your industry?

          Simple.

          GIVE STUFF AWAY!

          That's right...

          If you want to really "Prove Yourself" to any industry, start giving stuff away.

          Give away techniques.

          Give away videos.

          Give away books.

          Give away software.

          Give away secrets.

          Give away anything you can think of.

          Of course, make it valuable to your upcoming customers.

          Why would you do this?

          Because you are not trying to "talk the talk"

          You are skipping all of that and "walking the walk"

          I haven't done it in the IM community yet, because I'm still working on my material.

          However, I have followed this method for YEARS in other markets.

          It works EVERY time.
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          • Profile picture of the author Andy Money
            Building credibility in any niche can be difficult. In the niche I first started off in this was especially difficult, I'd argue one of the most difficult. I'm slowly gaining a foot hold however through networking with real people and getting my product and name out there. Good post.
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          • Profile picture of the author Sean Donahoe
            Chris, those are certainly other excellent ways to build credability, it sure as hell worked for Frank Kern in his last round of promotions to build on his already enormous reputation.

            Thanks for adding to the techniques for others to use.
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          • Profile picture of the author Simon_Sezs
            Chris...brilliantly simple...And doesn't require the typical work that most marketers have to go through.

            On a side note, I imagine that this would work best in niches without a lot of turnover (there are beginners coming and going in the IM world everyday).

            Originally Posted by Chris Cavalli View Post

            Building Crediblity is very easy without having to..

            - Post in Forums

            - Comment on Blogs

            - Write Articles

            - Do a bunch of other things that take too much time

            So how can you be a credible guy (or gal) in your industry?

            Simple.

            GIVE STUFF AWAY!

            That's right...

            If you want to really "Prove Yourself" to any industry, start giving stuff away.

            Give away techniques.

            Give away videos.

            Give away books.

            Give away software.

            Give away secrets.

            Give away anything you can think of.

            Of course, make it valuable to your upcoming customers.

            Why would you do this?

            Because you are not trying to "talk the talk"

            You are skipping all of that and "walking the walk"

            I haven't done it in the IM community yet, because I'm still working on my material.

            However, I have followed this method for YEARS in other markets.

            It works EVERY time.
            Signature
            "Either write something worth reading or do something worth writing." Ben Franklin
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    • Profile picture of the author luckystar
      men, earnings can be forged rather make sure you have buy and test the product, wether goods or services so that you can explain authoritatively the benefit and shortcoming of the products. This alone can convince me thereby making you credible.
      Signature

      Click http://www.thecurepoint.com/makemoneyonline to learn how to make money using automated email marketing platform

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  • Profile picture of the author VegasVince
    What do I know for sure?

    Credibility is in the eyes of the beholder.

    But there are ways to speed up the process.....

    1. The Whiz Kid Who Appears Out of Thin Air theory....

    Creating a product that is so revolutionary and groundbreaking that it garners you instant credibility from the jump street....and the masses of sheep line up with their check books and credit cards in hand.

    There are a lot of "one hit wonders out there"...who never needed to bother creating a SECOND!

    They parlayed their 15 minutes of newbie fame into a lifetime of money. Is it possible? Of course. Probable....probably not.



    2. The Larry King Theory...which is my personal favorite.

    Larry King is one of the most "credible" and recognized men in America? Why? I mean what exactly does Larry King do?

    He's not exactly a ground breaking journalist...he's never broken a major story....he almost sleep walks through his interviews etc.

    Larry King is credible...because Larry King hijacks the credibility and fame of those HE INTERVIEWS....BIG TIME STARS.

    His fame and fortune is a direct residual effect from the fame and fortune of those he interviews..and it rubs off on him.



    You wanted to know how to establish credibility and apply it to the IM world, right?

    Do what the homely, dumpy girl does who hangs around a clique of "popular girls"....in order to instantly improve her "credibility" with the local highschool Senior class.

    Hijack your credibility.......unless you want to do it the old fashioned way...earn it. By then you might be dead ass broke.

    I would find the mother of all Guru's in your Niche....and come at him or her humbly....and ask for an interview. Offer Mr. And Mrs Guru the opportunity to shamelessly pitch their links and offers etc. Most wont turn you down....believe me.

    I would do that with all the experts in your specific field......and I would do that before I ever approached them with a JV deal. Because you come at them the right way.....and that will lead to jv relationships on the back end.....because you've established a relationship with them first.

    By the way.....those GURU interviews...become products you can add to your main product....or a nice bonus. Neat!

    Sometimes people give you "props"....simply via those whom you associate with...because again..."credibility" is in the eye of the beholder..and birds of a feather....well you know the cliche.


    xxx Vegas Vince
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    • Profile picture of the author Sean Donahoe
      Vince,

      You raise some good points, especially the Larry King Theory. On thing in Larry Kings favor is his lonegevity in the industry. I agree he has certainly built that on the fame of others but I think a lot of it is due to being a brand in his own right.

      In convensional business brand recognition is one of the most powerful tools for marketing and most conventional marketing is based on building a brand as well as selling product. However, we are in the selling business with a customer base that is very fickle and generally has the attention span of pocket lint.

      There are certainly many ways to attain this credabilty and if people want to establish a long term revenue stream in a particular industry they want to dominate then any time invested can be paid back many times over.
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      • Profile picture of the author Chris Lockwood
        People buy things every day from people they haven't heard of before. If that wasn't the case, how would anyone get started?
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        • Profile picture of the author Sean Donahoe
          They certainly do Chris and I am not saying you cannot sell without credability but you will certainly boost your sales with a reputation and credability. It is something that people often overlook and should be part of your marketing plan if you want to have repeat customers and create a stong strong foothold when dominating a market.
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        • Profile picture of the author SeanIM
          I'm very likely someone you will have not heard about in the IM space...

          Yet just this week I was asked to provide a proposal to one of the presidential campaigns...one of my other big name clients most people would know as he's been established in the RE and Investing space for several years on and offline...



          Focus on honing your skills, having very specialized knowledge, and if you've ever heard the saying "stick with the winners" there is something to that...be mindful of who you hang out with and always focus on helping as best you can as often as possible...karma exists in both personal and professional spaces imo...

          Everyone I interact with personally or professional I try to over deliver with...if someone is hung up on nomenclature of a new industry or profession be willing to learn how to speak in traditional marketing verbage...it works I promise.

          I hope I didn't come off as too name droppy as my goal is to let you know that as an IM/SEO dude...credibility in the mainstream space can happen. This roadblock is only as significant as you allow it to be.


          - Sean
          Signature
          Sean Mitchell - Publishing Your Passion
          Online Marketing Consultant Since 1999
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          • Profile picture of the author Sean Donahoe
            Originally Posted by SeanIM View Post

            I hope I didn't come off as too name droppy....
            Not at all Sean. You are certainly correct that over delivering certainly helps your reputation. For many years I have worked as an Internet Marketing consultant for many clients and I have never once had to advertise as all my work came via word of mouth built on a reputation of over delivering and being damned good at what I do as well as being very versatile.

            While on this forum I am relatively new, I have built a very solid reputation in my industry and that credibility has turned into a very solid profit stream, but that is just me. For my clients (Large Corporations and Small Businesses alike) creating a credible image has been an essential part of each marketing campaign.

            If you are just a "Hit n Run" marketer and you are making good sales, great! You certainly can succeed with that approach. I am not in anyway deriding that approach. However, as a marketer, I like to create long term revenue streams for my clients and they have seen massive returns for that time invested.

            Credibility is a marketing tool for everyone. However, it is not a solution for every situation or selling proposition. Just like good sales copy, proof of claims, guarantees, etc you can use it to increase conversions and even leverage other people to drive sales your way.
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            • Profile picture of the author johntanyishin
              Credibility is being honest to yourself and being responsible to others.

              It's not easy to achieve that within weeks or days, it's a respect people give to you for what you've done and what you've achieved.

              JTYS
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              • Profile picture of the author ripsnorta2
                Larry King also presents an image of credibility.

                Just look at how he presents himself on the show. He dresses conservatively, but at the same time power dresses. Look at the shirt and braces. It screams authority.

                He focusses all his attention on his guests. He leans forward when he's conducting an interview. He knows what he wants out the interview and goes for it.

                And finally, he doesn't yell. He talks calmly and rationally. The audience see him as an authority with a cool head.

                Larry King is someone who knows his audience and presents himself in such a way as to convince them that he knows what he is doing. And I figure, even though I'm a noob, that's 99% of marketing.
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                • Profile picture of the author Sean Donahoe
                  Larry King certainly has credibility due to his constant presence, the respect he shows to his guests and audience and his general presentation. He is not a cutting edge journalist as Vince correctly identified but he is just there, constantly in front of his target audience discussing topics of interest.

                  As you say John, this is a good portion of marketing at work. Credibility and marketing can and will always go hand in hand. If Larry King writes another book, its his target audience that are going to snap it up again because of his credibility he has built up with that audience and he can sell to them again and again. He is selling advertising during his show that is based on the credibility he has built.

                  So I guess we can all take a look at Larry King's longevity and financial prospects built on that credibility as a lesson. Not that you have to do it for years to build that kind of reputation, but having a constant presence in your niche is certainly going to get results.

                  I think it was either Willy Crawford or Steven Wagenhiem (two people who have built a lot of credibility in this forum) that said recently "Find where your traffic is and stand in front of it" or something like that. This is definitely what you need to do to gain a credible reputation to maximize your marketing potential.

                  Anyway, this is just my 2 cents on the subject and I hope this perspective helps a few people invest a little extra time in developing those relationships and make a few extra bucks by doing so.
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                  • Profile picture of the author Jason Mathews
                    So how did Frank Kern make a brand for his name?

                    Well :"1 Million in 24 hours" said the thread

                    Needles to say the thread was on fire.

                    Near the end Frank and his body Jason admitted that they only had a fraction of the pie that the 1 million was not gross profit etc....

                    But people forget that

                    Frank is the 1 million guy remains.

                    It is utterly easy to fool people in this IM field. They are blinded by a desire to succed and their logic is turned off, what remains is only a dream and emotions.

                    How do you create credibility? By providing value of course, your words, the way you write and what you write about are the tools.
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                    • Profile picture of the author Sean Donahoe
                      That is certainly true for the "make money" crowd. As you say correctly, people can be blinded by their desire for wealth and logic goes out of the window.

                      Providing value to your customers builds trust and credability and as has been discussed elsewhere in this forum, giving free information and items of value such as Frank has done with his latest promotions has built him a massive following and built on his credability he achieved in the early days.

                      This applies to every area of marketing and every industry. You can take these concepts discussed in this thread and apply it to every niche that you may be pursuing, the possabilities are endless and only limited by imagination.
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                      • Profile picture of the author jjpmarketing
                        Jason you hit the nail on the head. That "desire" factor is what writing good copy is all about. A product could be half-a**ed, and if the copy is written well to play on a potential customers key desires... it will convert well.
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                        • Profile picture of the author SethDaley
                          You want credibility?

                          Leverage the credibility of others who already have it!

                          How?

                          Simple.

                          Interview them.

                          Let's take a topic for example... arthritis - i could've picked dog training

                          Find a leading authority on arthritis prevention and have a 30 minute interview
                          on the top 5 ways to prevent arthritis (or whatever your niche is)

                          ask the tough questions during the interview....

                          now you have something that you can reference and tie your name to.

                          You may not be an expert in arthritis - but now your name is associated
                          with one who is...

                          I've done this with my product and it's amazing when I talk to some of
                          my new customers - they're a little "nervous" to speak with me because
                          they think I'm some guru (i'm not and have never claimed to be...)

                          it's all because of the positioning and association.

                          So if you're looking for credibility - the quickest way (IMHO) is to leverage
                          the credibility of others...

                          I've been teaching this method as well and has worked extremely well for my
                          coaching clients...

                          thoughts? agree? disagree?
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                          Follow me on Twitter: www.Twitter.com/SethDaley

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                          • Profile picture of the author Sean Donahoe
                            Seth, that is a very solid technique I have taught people on many occasions. It is great to leverage not only the power of their name but gives you a way to leverage their audience as well. Earlier in this thread I mentioned stepping in front of the traffic, which this technique allows you to do very effectively.

                            It is certainly a very fast and effective way to do so and you can then post in other places within that niche to draw in your crowd to expose them to the interview and attain a much wider audience for yourself boosting your credibility tremendously.

                            Credibility is 40% perception, 40% reputation and 30% action (IMHO) ... but you have to balance all of that with the demands of the industry you are in obviously.

                            Powerful interviews certainly increase all of these factors.
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              • Profile picture of the author luckystar
                I perfectly accept you idea. This because credibility has to self assesment. because you can get away with wrong doing. The question is where is your conscience?
                Signature

                Click http://www.thecurepoint.com/makemoneyonline to learn how to make money using automated email marketing platform

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        • Profile picture of the author drewjones
          Banned
          credibility is...

          1. Getting involved.
          2. Doing what you say you are going to do.
          3. Excellent customer service.
          4. Being honest in whoever you are dealing with.
          --------------------------------------------------------------
          Remember, think of everyone as a customer. Even on here.

          Anywhere you go, treat people as you want to be treated.

          Also, remember when you were a newbie, people helped you.

          ALWAYS help the other fellow marketer at whatever cost. Even if.

          Your credibility/reputation is ALWAYS at stake and ALWAYS should be held to the utmost importance.

          1 mistake on ANY of the above can cost you your business 10 fold.
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      • Profile picture of the author VegasVince
        Originally Posted by Chikira View Post

        Vince,

        You raise some good points, especially the Larry King Theory. On thing in Larry Kings favor is his lonegevity in the industry. I agree he has certainly built that on the fame of others but I think a lot of it is due to being a brand in his own right.

        In convensional business brand recognition is one of the most powerful tools for marketing and most conventional marketing is based on building a brand as well as selling product. However, we are in the selling business with a customer base that is very fickle and generally has the attention span of pocket lint.

        There are certainly many ways to attain this credabilty and if people want to establish a long term revenue stream in a particular industry they want to dominate then any time invested can be paid back many times over.

        If as you say, you're in "the selling business with a customer base this is very fickle and has no attention span etc etc."

        Then my advice would be to dump the business you're in...because your entire foundation is flawed from the jumpstreet!

        Why would you bother?

        Why would you bother trying to build credibility in a market you yourself admitt is flawed?

        Why would you worry about longevity...when you yourself admitt your customer base is fickle....and has no attention span?

        Cuz to me....that sounds like a real bummer of a market.....filled with a bunch of mooches and strokes.




        xxx Vegas Vince
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        • Profile picture of the author Sean Donahoe
          If as you say, you're in "the selling business with a customer base this is very fickle and has no attention span etc etc."

          Then my advice would be to dump the business you're in...because your entire foundation is flawed from the jumpstreet!
          As I said Vince, we are all in the selling business and we all deal with having to capture the attention of a customer for a split second to hook them into any sales copy.

          There are literally dozens of marketing studies that show that Internet customers have a much shorter attention span than conventional shoppers at brick and mortar stores or even direct mail. Not that I am criticizing that, it is a product of the dynamic media we are using to sell.

          Every internet user can tell in a manner of 2-4 seconds whether the current website they are on is likely to produce the solution to the problem or question they may have. If they do not think this site is going to answer their needs, they are off in a heartbeat to find one that does.

          Personally, I love what I do and I like helping others evaluate their own marketing. My original post in this thread actually came out of a conversation I had with a client who was starting a new business in a relatively new niche. This niche was very demanding in terms of technical engineering credibility so I gave them many techniques to build that rep to break into this potentially very lucrative market for long term gains. In internet marketing it is easy to overlook these potentially beneficial strategies to help build long term gains.
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  • Profile picture of the author Keith Boisvert
    I think that are a couple of different approaches, and it depends on the individual and the niche your are in.

    You can sell without being known. Can you sell much more by being known, being credible, being ethical, participating in your niche? I would be willing to bet the answer is yes.

    You can most certainly start out seling without anyone knowing who you are. However, I agree that you must be in-process of building a repution or credibility.

    The M2M(marketers marketing to marketers) niche is a tough niche, and probably holds a lot of skeptics. We have all been burnt at one time or another, or at least bought something we were dissapointed in. BUT, think about it...if you bought somthing that sucked, would you buy frm that person again? Probably not. So PROVIDING CONTENT OF VALUE is just as important. Do that, and you will gain credibility, and respect.

    And as far as "proof of earnings/flaunting your toys", again, an individual choice. I wouldn't and wont, but that's me, I don't hold it against those that do though. Again...depends on your niche and your customers.

    So, in short, provide excellent valuable informative content, follow it up with excellent service and communications, participate in your niche...and the $$ will follow.

    Just my .02, based off of my experiences.

    Originally Posted by Chikira View Post

    One of the main problems for internet marketers is establishing credibility with your customers or clients. Especially if you are new to a niche or especially the “Internet Marketing” industry with so much competition and everyone throwing the word “Scam” and “Rip-Off” around in advertising (especially affiliate advertising, but I am not going to get into that here). There are so many Internet scams out there people are wary of whom they do business with and even more cautious of companies or individuals selling products they are unfamiliar with. This applies to most Internet Marketers that don’t have a name that has been established as a brand (Frank Kern for example) or a recognisable company brand.

    As an “Internet Marketer” you need to gain credibility on the Internet by making your name, company name or even logo a familiar item to your customer base. Without credibility it is much harder to make sales.

    One way to do this is to be very much involved in communities related to Internet Marketing or whatever niche you may be involved with. Here are a few tips to gain some credibility:

    1. Get involved with forums in the niche you are active in.
    2. Get on Yahoo Answers or other answers websites and be helpful and insightful on there
    3. Comment on Blogs in your area and get known as a regular comment poster
    4. Put out informative articles about your subject regularly.

    Many people underestimate the need to build credibility before they start trying to sell products. You can work without it but if you want to excel in your chosen area or niche then do your best to build a name for yourself first.
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    • Profile picture of the author Sean Donahoe
      I agree with you completely, there are many ways to build credibility and trust from your customer base and potential customers.

      One of my clients called me a couple of days ago to discuss this very issue about providing value for their customers and they were chasing their own "PayCheck" when they send on a newsletter, purely thinking of their list as a money tree.

      As I explained to them, this is completely the wrong approach and they should treat the people in their list as "People", real humans, not as a sponge to squeeze the dollars out of. Treat people with respect, give them value and certainly treat them as valued individuals and you will build trust, credibility and they will be more likely to buy the things you are selling or recommending.

      I had just heard back from them and just a simple rewording of their email to be more personal and actually connect with their customers on a human level has already seen a 45% jump in sales.

      It really does depend on the industry you are chasing and the niche you are in but all of the factors discussed here do make a major difference if done right.
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    • Profile picture of the author vtaylor
      Hi,

      Great comments! My two cents ...

      Although I have played around with selling on the internet for some years, I am just recently digging in and giving it a serious shot. For many years I have been an offline business owner so the issues of credibility is hardly new. It is probably harder to establish credibility offline than online, especially when you have a clientele that gets to see you face to face, warts and all, and watch your various transitions (aka growing pains) over the years.

      New internet marketers who have real-world clients that they have serviced, nurtured and generally kept happy can transfer that goodwill (aka credibility) to their online endeavors if they bring their customers with them.

      Even if your online activities seemingly have nothing to do with your offline business, there are creative ways to get existing customers involved. In fact, starting with something as simple as an ezine or giveaway product for current customers in exchange for generic testimonies might do the trick.

      Thus, establishing credibility as an internet marketer might not be as much of a beast as it seems.

      Vernessa
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  • Profile picture of the author Rob Canyon
    Who is Johnson Tee and Where is his forum post. Is the Warrior Forum link back system working properly?
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  • Profile picture of the author Amy Bass
    The power of credibility is INCREDIBLE. When you build up a great reputation and put out even better products you will have customers for LIFE.
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  • Profile picture of the author Rob Canyon
    Amy,

    Love your reason, mine are 9 and 13...

    Cheers,

    Rob
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