IM Trends for 2011. Should we worry?

21 replies
I just read an article from a few days ago on clickz.com that talked about 3 reasons why online marketing is headed for turbulent times in 2011.

The reasons are as stated:

Government shutting down sites
i.e. Wikileaks saga and the government getting together in November to shut down 80+ sites with copy write infringements taking down a couple in the mix that were legal.

Telecome adopting new fees
"The New York Times revealed that Comcast basically extorted additional fees out of Netflix partner Level 3 Communications, effectively making Level 3 pay a "toll" in order to keep streaming video content"

"a new plan by the FCC being billed as "promoting" "Net Neutrality" actually will allow ISPs to utilize differential pricing and speed throttling, effectively creating a tiered system and moving us away from an open and neutral Internet if passed next year."

and
Not adopting the new ISP standard fast enough
The possibility that we run out of 4-byte IP addresses before the new 6-byte standard kicks in leaving us incapable of creating new websites.


Are these trends something to worry about for smaller operation internet marketers?
#2011 #fcc #government #trends #worry
  • Profile picture of the author Mike Hlatky
    Originally Posted by The Exciting Life View Post


    Government shutting down sites
    i.e. Wikileaks saga and the government getting together in November to shut down 80+ sites with copy write infringements taking down a couple in the mix that were legal.
    80+ Sites!!!!! That is almost half of the Internet gone.

    Originally Posted by The Exciting Life View Post

    Telecome adopting new fees
    "The New York Times revealed that Comcast basically extorted additional fees out of Netflix partner Level 3 Communications, effectively making Level 3 pay a "toll" in order to keep streaming video content"
    "a new plan by the FCC being billed as "promoting" "Net Neutrality" actually will allow ISPs to utilize differential pricing and speed throttling, effectively creating a tiered system and moving us away from an open and neutral Internet if passed next year."
    This is a heavily debated topic. I actually did a research paper about this last year. I do not think there is going to be a concrete decision anytime soon.


    Originally Posted by The Exciting Life View Post

    Not adopting the new ISP standard fast enough
    The possibility that we run out of 4-byte IP addresses before the new 6-byte standard kicks in leaving us incapable of creating new websites.
    Well, since our 80 websites are gone, it's only a matter of time.......


    Seriously, I don't think that any of this is going to affect us. It's a lot of "possibilities". No one can predict the future
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  • Profile picture of the author dvduval
    The biggest threat in my opinion is the big corporations taking over the main advertising channels. The second biggest threat are sites like Facebook that close off parts of the internet. So a combination of a closed net plus corporations taking over large swaths of available advertising would be the biggest threat in my opinion. Those threats will go on long past 2011.
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  • Profile picture of the author MikeLiving
    Originally Posted by The Exciting Life View Post

    "a new plan by the FCC being billed as "promoting" "Net Neutrality" actually will allow ISPs to utilize differential pricing and speed throttling, effectively creating a tiered system and moving us away from an open and neutral Internet if passed next year."
    That is the only one I am concerned about, from an IMer perspective AND a just as a normal internet user. It is something that I have an extremely serous problem with and do hope the ISP's do not get their way.

    I'm not sure many quite understand what the ISP's want to do, which is why there has not been a bigger uproar about it. Essentially they want to turn the internet into a cable like system, where if you want to access certain websites you will have to pay a premium access fee.

    There will be tiers of service, which means that if you want to be able to have access to Amazon.com you will need to pay for the tier that allows access to that website. At this point Amazon.com stops being a website and more like a web-channel.

    The ISP's feel they should be able to do this because they paid big dollars to build out all of networks for us to access the internet, thus they feel they should own it.

    I have a big problem with this and have written to all of my states legislators, always receiving a form letter in response. This IS a big deal and could literally crush the internet as we know it if the ISP's get what they want.

    I don't want to come in here and shout "the sky is falling" because at the end of the day this hasn't passed yet and may never pass, but the fact that this is even being proposed should be cause enough for concern.
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  • Profile picture of the author Paul Myers
    I wouldn't worry excessively about the site shutdowns. Those are unlikely to affect many sites that aren't committing or assisting piracy.

    The transitioning of web space to IPv6 can happen pretty quickly. Most hosts could turn it on in an hour or less. They've got to deal with the range allocations sooner rather than later, but that's coming.

    IPv4 is where email will stay, for a long time. IPv6 blocklists would be a nightmare to manage and use.

    Net neutrality... More of an issue than the others.


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    • Profile picture of the author Dave Rodman
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      I wouldn't worry about any of those issues.

      Net Neutrality, which seems like most people worry about, is completely overblown. Cable companies should be allowed to manage their networks the way they see fit. In other words, I'd rather have unfettered/fast access to 99.999% of the sites if they decide to slow access to a torrent site where some dude is downloading the 3rd season of The Office.

      If they aren't allowed to manage their network, then it'll result in either tiered pricing or higher prices for everyone. Netflix uses more resources by allowing all their users to take up mass amounts of bandwidth. So either THEY pay for those resources, or the consumer does.
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  • Profile picture of the author celente
    this happens every year....and gets a bit annoying to honest with you.

    The internet changes every year. Think about the dot com bubble i remember every man and his dog saying the internet was doomed when the meltdown came and the bubble burst...but more people are making more money with launches than ever. Big gurus that make 1 million dollars online with a new launch is said to be mediocre nowadays! LOL.

    So chill out, and dont panic, there are more people without work and more people looking for jobs. So stop whining get infront of these people with a good product and help them make money online that makes you = WINNNNNERRR!!!

    I have a friend who runs a trends / economic website and said there has never been a better time to make money from the things he sees coming. He is very accurate too.
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    • Profile picture of the author Ryan Sorensen
      Originally Posted by celente View Post

      this happens every year....and gets a bit annoying to honest with you.

      The internet changes every year. Think about the dot com bubble i remember every man and his dog saying the internet was doomed when the meltdown came and the bubble burst...but more people are making more money with launches than ever. Big gurus that make 1 million dollars online with a new launch is said to be mediocre nowadays! LOL.

      So chill out, and dont panic, there are more people without work and more people looking for jobs. So stop whining get infront of these people with a good product and help them make money online that makes you = WINNNNNERRR!!!

      I have a friend who runs a trends / economic website and said there has never been a better time to make money from the things he sees coming. He is very accurate too.
      Nice! This is what I wanted to see come out of this thread! If you see doom and gloom, that's what you get. If you see opportunities for prosperity, that's what you get... Thanks celente
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  • Profile picture of the author Rus Sells
    Ipv6 is not really an issue as hosting providers will just tunnel all sites to resolve to an ipv4 address. You will be able to create sites no problem and, they will be viewable also.

    The problem with the Ipv6 transition is for seo folks who will no longer be able to have multiple sites resolving to separate IP addresses.

    So even though some one might have 10000 sites all on different IPv6 addresses until every one and everything is compatible with the IPv6 protocol all those sites will resolve on top of a single IPv4 address and that is what the search engines will see.
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    • Profile picture of the author paulie888
      Originally Posted by Rus Sells View Post

      Ipv6 is not really an issue as hosting providers will just tunnel all sites to resolve to an ipv4 address. You will be able to create sites no problem and, they will be viewable also.

      The problem with the Ipv6 transition is for seo folks who will no longer be able to have multiple sites resolving to separate IP addresses.

      So even though some one might have 10000 sites all on different IPv6 addresses until every one and everything is compatible with the IPv6 protocol all those sites will resolve on top of a single IPv4 address and that is what the search engines will see.
      Out of the 3 issues that you've mentioned, only Ipv6 is remotely close to being anything of concern to us. If you're doing SEO and you get affected by this issue (chances of which are very remote), it'll be resolved in due time, and I wouldn't even worry about it if I were you.
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  • Profile picture of the author nicholasb
    any time spent worrying is time wasted in my opinion.

    From every appearing disaster always opens up an opportunity for those with creativity and imagination and the ability to take action.
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  • Profile picture of the author E. Brian Rose
    At the end of every year we hear that the coming year is going to be hard on IMers for this reason or that. If there is some scary legislation on the table, do your part by voicing your opinion to your elected officials. If there is some fee that is going to come about for streaming video, then find a loophole or adjust your pricing and adapt. If the sky rains dog poop, then get an umbrella.

    Do all of those things, but don't sit around stewing in what ifs.
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  • Profile picture of the author jamjar919
    80 websies really isn't that much
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    Feel free to ask me any IM related questions or add me on skype :D
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  • Profile picture of the author CesarGalano
    I hardly pay attention to the pessimistic. I wish I could get a dollar everytime I heard "The IM game is over"...because by this time I'd be a millonaire!
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  • Profile picture of the author bgmacaw
    Originally Posted by The Exciting Life View Post

    Government shutting down sites
    Telecome adopting new fees
    These two things are part of the biggest risk going forward that I see and that's increased government control of the Internet, often in collusion with big corporations that contribute freely to political campaigns (example: Google). This control will manifest itself as exorbitant fees and taxes, excessive and contradictory laws and regulations and, in some cases, outright seizures and take downs. This will impact smaller online operations of all types ranging from Internet marketers to small businesses.

    To me, the problem isn't is government going to do this but where and when. I don't think that it will make much difference which political party is in charge either since almost all politicians seek to increase their power.

    Hopefully, elected officials will end up bickering so much that nothing devastating will be done but it's the unelected bureaucrats that concern me most.

    Originally Posted by The Exciting Life View Post

    Not adopting the new ISP standard fast enough
    The possibility that we run out of 4-byte IP addresses before the new 6-byte standard kicks in leaving us incapable of creating new websites.
    It will mean more shared IP addresses so all those worries about having different Class C IPs and such will go out the window, if they haven't already.

    It may also make hosting more expensive in the short term.

    Originally Posted by The Exciting Life View Post

    Are these trends something to worry about for smaller operation internet marketers?

    These things have always been the same,
    So why worry now?
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    • Profile picture of the author DireStraits
      Originally Posted by bgmacaw View Post

      These things have always been the same,
      So why worry now?
      Quoted for tr.... Knopfler.
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  • Profile picture of the author Flipfilter
    I've got to second dvduval, in that the biggest threat to an extent is a greater awareness of what's possible online.

    More companies with bigger resources will enter this space in 2011, making it even harder to rank, find domains and control traffic, especially as going niche or long tail will become more common place.

    Slightly off topic, I'm already noticing a shift within Internet Marketing as a niche. I track the number and frequency of blog posts of about 120 internet marketing blogs that have been fairly consistent since the last three years. Since August this year, most of them have decreased the amount of posts they put out monthly and a significant amount have ceased posting all together.

    It's too early to tell if this has any trend or relevance, but I sense a big shift as blogging seems to make less revenue in this space than it previously did.

    Justin
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  • Profile picture of the author LetsGoViral
    The sky is falling! The sky is falling!

    Seriously, though, is your site hosting government secrets? Are you doing something illegal? No? Then why worry!
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    Time of thinking is over.
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    • Profile picture of the author bgmacaw
      Originally Posted by LetsGoViral View Post

      Seriously, though, is your site hosting government secrets? Are you doing something illegal? No? Then why worry!
      It is important to stay on top of the ever changing and often ambiguous regulations though.

      For example, a family friend used to sell satellite decoder boxes way back when it wasn't illegal. They became illegal and he had to stop selling them, effectively putting him out of that business. He then started a video rental business and later had a home theater installation business. His former business partner kept selling the decoders after the new law, got busted by the feds and paid hefty fines and spent some time in federal prison.

      Basically, don't worry and fret but stay informed and be ready to adapt to a changing legal and economic environment.
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