500 visitors per day... How Much Can You Expect To Make?

by scoopy
48 replies
okay if 500 people are visiting your site a day an they are targeted in some way to your offer or niche why are people getting such low conversions i saw this thread a minute ago when a guy posted he got 833 visitor to his site an only make 2 sales (clickbank product)


I question this because SEO or paid traffic its still the same thing don't you think i mean its like paying for 833 clicks if you buy traffic an only 2 sales seems low i would of expected 10 at least its targeted traffic in some way don't you think.

Whats average for targeted traffic its like paying for it. Depend on your sales letter of how good your website converts right.
#500 #day #expect #make #visitors
  • Profile picture of the author Andyhenry
    Nothing!!!

    Money is NOT all about how much traffic you get.

    I know that might comes as a shock but it's like saying "if I stand in the street offering candy - how many people will buy?"

    The answer will ALWAYS be - It Depends!!!

    Depends on the traffic, your offer, the presell etc...
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  • Profile picture of the author Neil Morgan
    How Much Can You Expect To Make?
    I know how much I expect to make because it's based on years of careful analysis.

    But there's no point in me telling you those numbers because they're simply not relevant to your situation. There are so many factors:

    - quality of traffic
    - quality of product
    - quality of offer
    - price
    - perceived value

    ...and literally dozens of others.

    In a nutshell, all you can do is find out your own numbers and use them as benchmarks to drive improvement.

    Cheers,

    Neil
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  • Profile picture of the author SpaceAge
    The traffic will mean nothing if it doesn't convert. Traffic without conversion is just wasted money & effort. As the warriors above said, it depends. Identify the major elements of your site, then analyse them to see what sort of results you get. You can use Google Analytics to assist you with that.
    After you've got some results to work with, you yourself can determine the areas which need work.
    Hope that helps
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    • Profile picture of the author Bill_Lawrence
      500 visitors doesn't mean you'll have any sales. If you have a poorly designed website or sales page those visitors will leave without buying. You need to be more clear. Such a broad thread, no one really knows how to answer you.
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    • Profile picture of the author David Rupnik
      As the people above said, it doesn't matter how mcuh traffic you get if the traffic doesn't convert.
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  • Profile picture of the author kfinney1
    I agree with Neil, it really does just depend on your market, product, page, etc. What you can do is try some split-testing and start sending visitors to a newly redesigned page. Analytics' or metrics are important otherwise you wont be able to tell how your new page is converting versus your original page.
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  • Profile picture of the author IMoptimizer
    Thing is, not everyone will purchase the product. 500 viewers isn't really a lot. If you can get a few sales from it, than that's great, but don't expect a lot.
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    • Profile picture of the author Mohammad Afaq
      Originally Posted by IMoptimizer View Post

      Thing is, not everyone will purchase the product. 500 viewers isn't really a lot. If you can get a few sales from it, than that's great, but don't expect a lot.
      TOTALLY DISAGREE!!!!

      Like it is said before, it depends. I actually once made about $10,000 from an email promotion. I only had 480 subscribers on my list and I promoted to them and as a result got about a 100 sales with a commission of $97 on a sale.

      It depends on the quality of the traffic, offer and literally dozens other factors.
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  • Profile picture of the author shuvo
    Its all about conversion to me.Getting one sale from 50 visitor is better than getting 1 sale from 500 visitors to me.
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    • Profile picture of the author forexmouse
      It depends also on kind of topic. Some topic can be hard to monetize like videogames or kid stuff because they do not own a credit card so they are not able to buy things.
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    • Profile picture of the author James Clark
      Well it depends on the visitors mindset. If you are standing if front of a supermarket selling auto insurance and everyone that pulls up has a car.

      Their mind is on what they are going to have dinner.

      If you are passing out information about how you can save them 300.00 per year on premiums, would they take the information? Yes, but clearly this is not the way to sell insurance. However, the traffic is there.
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  • Profile picture of the author E. Brian Rose
    Originally Posted by scoopy View Post

    500 visitors per day... How Much Can You Expect To Make?
    If you are selling widgets, you can expect to sell six of them. If you are selling dinbots, then you can expect to sell 12. If you are selling whatchamacallits, then you will probably break the bank.
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  • Profile picture of the author Barry Unruh
    Originally Posted by scoopy View Post

    okay if 500 people are visiting your site a day an they are targeted in some way to your offer or niche why are people getting such low conversions
    If I had a website about Farmville offering advice and had a Clickbank guide listed I'd thrilled with that conversion rate. Most of those people are not interested in spending money, they are interested in free info.

    If I had a website about organic methods of getting rid of cockroaches and had a Clickbank guide targeted to the market, I'd think the conversions were HORRIBLE. These people have a painful problem they want to solve fast. They are motivated and a few dollars is an easier choice. Especially when you properly "motivate" them about those filthy, disease carrying, pooping insects which are everywhere in your home. You teach them about the dangers of those pesticides which can endanger their pets and children. You get them riled up about the environmental impact of those dangerous chemicals.

    This is why you want a hungry/desperate niche, not an entertainment seeking niche.

    Barry
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  • Profile picture of the author rain21
    traffic converts to money with CPM, but with CPA, we cant tell
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  • Profile picture of the author Matt Bard
    Traffic x Conversion Rate x Commission = Profit
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  • Profile picture of the author Leroux45
    If the person who gets 833 makes 2 sales, that's great! I get 900 uniques a day and have not made any sales in 2 months.
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  • Profile picture of the author allseowork
    I have the same prob with one of my niches.. 5000 visitors a day and 4 dales it depends on niche and also on the way you promote it.. I need to learn a lot in this arena
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  • Profile picture of the author Ross Dalangin
    I have to agree with Neil about the pricing, perceived value, quality of product, offer and traffic. Sometimes we used keywords that many people are searching but only few people targeted it, so you could be in the first page but is it actually related to your offer? Do they expect a product that is really what they want or what they need? Is your sales page really converting? Did you test it?
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  • Profile picture of the author iw433
    In real estate it's location. In IM it's copy, copy, copy. If your copy don't convert it don't matter how much traffic you get.
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    • Profile picture of the author SteveGTaylor
      Originally Posted by iw433 View Post

      In real estate it's location. In IM it's copy, copy, copy. If your copy don't convert it don't matter how much traffic you get.
      Hey Bill, sorry its off topic but I love your avatar, thats one hell of a hat, wish I could get away with wearing one like that here in the UK
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  • Profile picture of the author MarketingVet09
    Well, even though it's impossible to answers as others have said, a good conversion ratio should be 1 to 3%.. of course the more the better.

    So if you just say around 1.5% will convert, that's 7.5 sales a day. Since a human being cant be cut in half, just round down and say 7. Take off 2 or 3 for refunds or the unexpected, and just say about 3 to 4 sales a day.


    And again, of course it all depends greatly.. But I know you were looking for some type of answer, so that's what I tried to give you.
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  • Profile picture of the author Ofthemix
    I really think it depends on the niche and what you're promoting to them. I have a website that gets about 800 uniques a day, makes less than $1 a day from Adsense and, if I'm lucky, gets 1 Commission Junction sale a month. I know why though. 1.) The niche is not profitable Adsense wise 2.)The demographics of people who visit the site typically aren't buyers (people ages 12-21). It's a hobby site, what can I say.

    On the other hand, I have 1 website that only gets about 30 visitors a day, makes decent money from Adsense and gets about 15 Amazon sales a month.

    Behold the power of picking profitable niches and doing proper keyword research. lol
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    • Profile picture of the author SteveGTaylor
      Originally Posted by Ofthemix View Post

      I really think it depends on the niche and what you're promoting to them. I have a website that gets about 800 uniques a day, makes less than $1 a day from Adsense and, if I'm lucky, gets 1 Commission Junction sale a month. I know why though. 1.) The niche is not profitable Adsense wise 2.)The demographics of people who visit the site typically aren't buyers (people ages 12-21). It's a hobby site, what can I say.

      On the other hand, I have 1 website that only gets about 30 visitors a day, makes decent money from Adsense and gets about 15 Amazon sales a month.

      Behold the power of picking profitable niches and doing proper keyword research. lol
      Ditto that. I've got a site that I ranked really highly very quickly in a womens health niche and got really excited about, but just not a buying market. That old phrase rinse and repeat comes to mind, sometimes you have to put them on the back burner and move on to something else.
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      • Profile picture of the author Ofthemix
        Originally Posted by SteveGTaylor View Post

        Ditto that. I've got a site that I ranked really highly very quickly in a womens health niche and got really excited about, but just not a buying market. That old phrase rinse and repeat comes to mind, sometimes you have to put them on the back burner and move on to something else.
        This is true.

        It also helps to have a diversified monetization method. For instance, now when I build a website to promote a certain Clickbank product, I'll also make sure that all of the articles/posts/pages I write are keyword optimized for a high PPC rate from Adsense ($1 or over) so that if the site doesn't convert well for the Clickbank product, I can always put Adsense ads on it as well to generate income that way.

        It's always nice when those old non-converters make a random sale though.
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        • Profile picture of the author John Romaine
          Originally Posted by Ofthemix View Post

          ...so that if the site doesn't convert well for the Clickbank product, I can always put Adsense ads on it as well to generate income that way.
          Ive always thought that this was a big no no? Surely adsense distracts from potential sales? Or are you referring to sites that are "confirmed duds"?
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          • Profile picture of the author valdivz
            there's a few moving parts to getting to convert.... I've got a site that gets around 130-200 visitors per month and generates $150 per month.....every month.
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          • Profile picture of the author paulie888
            Originally Posted by ramone_johnny View Post

            Ive always thought that this was a big no no? Surely adsense distracts from potential sales? Or are you referring to sites that are "confirmed duds"?
            I think she's referring to websites that are really not generating any Clickbank sales. If it looks like it's dead in the water, you might as well squeeze it for a bit of profit using Adsense, although I think that if you can find relevant CPA offers that might work quite well also.

            Paul
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          • Profile picture of the author MarketingVet09
            Originally Posted by ramone_johnny View Post

            Ive always thought that this was a big no no? Surely adsense distracts from potential sales? Or are you referring to sites that are "confirmed duds"?
            I'd never put adsense ads on a clickbank or any sales website for that mater. It immediately comes off the me (as a visitor) as unprofessional..

            Imagine Microsofts homepage having adsense ads showing ipods and ipads.. It looks like a sign of desperation and is not professional what so ever IMO.
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            • Profile picture of the author Black Hat Cat
              Banned
              Originally Posted by Jusumax Inc View Post

              I'd never put adsense ads on a clickbank or any sales website for that mater. It immediately comes off the me (as a visitor) as unprofessional..

              Imagine Microsofts homepage having adsense ads showing ipods and ipads.. It looks like a sign of desperation and is not professional what so ever IMO.
              It hasn't hurt Overstock.com too much.

              By the way, how many here are playing at Microsoft levels? I'm guessing zero. There are no absolutes. What isn't appropriate for Microsoft may be fine for what many here are doing.
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              • Profile picture of the author Fazal Mayar
                thats an interesting thread. i have a website that has 800 visitors a day but no sales, no nothing. I also dont offer to opt in, so thats an example of wasted traffic.
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              • Profile picture of the author MarketingVet09
                Originally Posted by Black Hat Cat View Post

                It hasn't hurt Overstock.com too much.

                By the way, how many here are playing at Microsoft levels? I'm guessing zero. There are no absolutes. What isn't appropriate for Microsoft may be fine for what many here are doing.
                Well, guess I can't just bottle everything up in one conclusion. But on Overstock.com, they have 2 banners, that actually supplement their visitors (and can help them get more sales) at the very bottom of their page. A credit card banner on a shopping website? Visitor can get credit card, and come back to them and buy possibly.

                So I guess it could vary on a case by case basis, only if it could potentially help the main product you are selling. That said, Overstock sales many products, not just one. Going to be hard to find something that directly supplements 1 Clickbank ebook the way a credit card can buying thousands of products from Overstock.com

                It's really not even in the same realm of comparison honestly.


                Edit: And I do now see on another page where they have adwords style links at the bottom. That is suprising, what's that about, .3% of their revenue? I guess they figure if someone has scrolled all the way to the bottom of the page, they aren't going to buy anything from us anyway. And honestly, just because a popular site is doing it, dosen't mean it's a good idea. Their are a lot of formerly popular businesses that have made bad decisions and folded.


                So it all depends on the person and the risks they'd like to take with their site to squeeze out a few more random dollars in revenue.
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          • Profile picture of the author Wealthyclark
            I can't believe some of the answers I read here at the great warrior forum, where are these guys getting their training? IMHO if you have 500 targeted visits and only make 2 sales something is wrong. The problem could be the sales page, the price, or the visitors just aren't as targeted as you think.
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          • Profile picture of the author Ofthemix
            Originally Posted by ramone_johnny View Post

            Ive always thought that this was a big no no? Surely adsense distracts from potential sales? Or are you referring to sites that are "confirmed duds"?
            Confirmed duds. Even a dud can usually bring in a little bit of Adsense income.
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            • Profile picture of the author sylviad
              Consider this.

              How many of those visitors are just "shopping around"? Are they ready to buy when they arrive? Or are they still in the research and product comparison stage?

              Most likely, the majority are in these categories.

              Also consider that most people aren't going to buy the first time they see your offer. It's determined that they must see it at least 7 times before deciding to buy. That's why you should be including "opt-in sign ups" in your conversions.

              If you are offering free info, more people are likely to "convert" by joining your list. At that point, you can make more accurate analysis when you get them into your email promotion cycle. Then, you can know exactly how many people are seeing your message, how many are actually interested, and how many buy or at least click to see the offer.

              That's also why you should be targeting "buying" keywords - the ones people use when they are ready to actually buy something - and are not just looking for free information.

              Those results will tell you immediately whether or not your sales page is working.

              Sylvia
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  • Profile picture of the author paulie888
    This is such a complex question with so many variables involved. Let's remove some of them to make it easier. Let's assume we're sending all the traffic to a reasonably well designed sales page that converts fairly well.

    Just because you have 500 visitors to your page does NOT mean that you'll get a high number of sales (assuming a good product with a decent converting sales page). You have to examine the quality of the traffic, whether it is through SEO or paid traffic.

    What terms are you optimizing for in the case of SEO? Are these buying keywords, and do they have proper relevance to what you're selling?

    With paid traffic, are you targeting the right/relevant keywords if you're using PPC? Are you targeting the right demographics if you're using media buys? Obviously these factors will depend on what type of paid traffic that you're using, but I hope you get my drift here. You could send a whole load of untargeted traffic using paid methods and have it end up being a total waste of money, if you don't know what you're doing. Just because you're using paid traffic does not mean it's guaranteed to be good or targeted, as you still need to do the proper testing and tweaking to make that traffic profitable.
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  • Profile picture of the author Ken Leatherman
    Just one thing keeps popping into my mind about this. Its converting copy once the clients get there. Without the converting copy no matter how much traffic you will not get the sales.

    Zeus66 John Schwartz wrote an extremely good article about focusing too much on traffic. You may not know him but he has a way of cutting to the core of the problem the OP asked about.

    Ken
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  • Profile picture of the author John Romaine
    Conversion rates are always an area that concern me. Without knowing what "everyone else is getting" Im often left wondering if my conversion rates suck. I have some sites that do .25, whilst others do close to 1%.

    I was always encouraged to aim for 1%, but Im yet to achieve that consistently.

    Anyone else?
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    • Profile picture of the author MarketingVet09
      Originally Posted by ramone_johnny View Post

      Conversion rates are always an area that concern me. Without knowing what "everyone else is getting" Im often left wondering if my conversion rates suck. I have some sites that do .25, whilst others do close to 1%.

      I was always encouraged to aim for 1%, but Im yet to achieve that consistently.

      Anyone else?
      As I'm sure you already know yourself (since you have multiple sites making money), it really all depends on the product and how much money / quality was put into the product, and how much it cost's


      If 100 teen boys walk into walmart electronics section and 2 of them get a PS3... And another 100 boys walk into walmart and 4 get a nintendo wii.. Sure the Wii has the better conversion rate, but the PS3 costs more, so sony may still make just as much if not more money than Nintendo (I also realize PS3 costs more to make than wii, but this is just for example purposes so not factoring that in)...


      Or if you say ps3 vs xbox 360... ps3 2 / 100 convert and xbox360 2/100 convert.. Why is that when PS3 costs $100 more? So many factors go into it.. PS3 has blueray player, which could be $100 seperately.. Some people like playstations just because they grew up on it (brand name) and will get it regardless... But, just because PS3 conversion rate is the same as xbox360, dosent mean they made more money, or that Xbox360 conversion rates suck.. Because the sony hardware costs more to make (now we'll factor it into this example) and XBox 360 online service (xbox live, "upselling"), is going to make more money on the back end than Sony's Playstation Network...


      Honestly, as long as you are making some profit that YOU feel is worth YOUR time, I would never say a conversion rate sucks. It's up to how you feel.
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    • Profile picture of the author alcarrerra
      Originally Posted by ramone_johnny View Post

      Conversion rates are always an area that concern me. Without knowing what "everyone else is getting" Im often left wondering if my conversion rates suck. I have some sites that do .25, whilst others do close to 1%.

      I was always encouraged to aim for 1%, but Im yet to achieve that consistently.

      Anyone else?
      I agree, 1% should be the target.

      1% conversion + your product = profit
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      • Profile picture of the author Sandor Verebi
        Hi scoopy,

        Many great advice above. And sure, many factors have impact on how can be able to convert your sales material.

        It may be that I've overlooked something (correct me please if it is the case), but I would thinking upon the perceived value of your offer. Some adding or a minor change could be your rescue. Just imagine you please the situation from the customer's perpective:

        - why would he choose your product?

        - from the buyer's shoulders which kind of burden you take off?

        - how soon?

        - at what price?

        - what kind of the guarantee?

        By analyzing your situation, I'm sure, you will find the solution.

        All the best,

        Sandor
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  • Profile picture of the author mattlaclear
    $4 Million easy.
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  • Profile picture of the author drkellogs
    Traffic doesn't mean anything considered in isolation of all the other factors.

    I can show you a page where I get 9,000 unique visitors a month for a particular keyword from the search engines and convert 2 or 4 sales a month.

    I can also point you to a page where I get 3,000 unique visitors a month and convert 300 sales.

    It's NOT just about conversion. As both pages utilize all the direct response fundamentalsand answers the query's question to the tee.

    It's also about KEYWORD INTENT (informational? transactional? and how far on the continuum are they situated in the BUYING scale?), and even more importantly who's the typical person sitting behind that keyboard? does he have access to a credit card in the first place? how urgent is his problem?

    And then, you have to think about creating a landing page that answers that keyword INTENT.

    Even if you do this correctly, it may not work. Because he may be too far from the buying cycle, or doesn't have access to a credit card.

    I'm going to throw an obvious one here. (and I'm going to exaggerate to make a point here) If' you're ranking for terms like

    "how do i kiss a girl in my elementary class"

    You could get 10,000 uniques a day, I don't give a donut's ass, you're not gonna make a lot of sales!

    In which case just slap some adsense to it! It's the best way to make money when you don't know how to do search marketing properly.

    Rhen
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    • Profile picture of the author John Romaine
      Originally Posted by drkellogs View Post

      I can also point you to a page where I get 3,000 unique visitors a month and convert 300 sales.
      Yes please
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  • Profile picture of the author paulie888
    One sure way you can enhance the conversion of your website visitors is to insert an opt-in form on your website, so that you can collect their email contact information and follow up with them later to make multiple sales down the road. If you didn't do that, you'd lose your non-buying visitors the moment they clicked away from your website.

    Paul
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    • Profile picture of the author John Romaine
      Originally Posted by paulie888 View Post

      One sure way you can enhance the conversion of your website visitors is to insert an opt-in form on your website, so that you can collect their email contact information and follow up with them later to make multiple sales down the road. If you didn't do that, you'd lose your non-buying visitors the moment they clicked away from your website.

      Paul
      Sure. And according to THIS THREAD Id also lose a truck load of potential affiliates.
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  • Profile picture of the author FredJones
    Impossible to tell with this much stats. Personally I have pages that make $500 per 500 visitors, as well as websites (meant to be not-so-profitable ones because it is built upon one of my passion areas) that make $0.50 per 500 perfectly targeted visitors. Wikipedia does not make a single cent for any chunk of 500 visitors. So, there is no single answer in a box.
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    • Profile picture of the author Franck Silvestre
      It's funny to see Asterix here...

      As for the sale, you need to test and twick. But prior to that, understanding your market and a good copy is what will give you good conversions.

      Heck, I'm not a copywriter, but I write my own copies since I know my market. It's true that most of the time I send them for a rewrite to copywriters, but I've had more than 5% rates with my own copy. Product matched my market needs. With the rewrites, I've got more than 7%.

      Regards,
      Franck
      the Body Guard marketer

      Originally Posted by FredJones View Post

      Impossible to tell with this much stats. Personally I have pages that make $500 per 500 visitors, as well as websites (meant to be not-so-profitable ones because it is built upon one of my passion areas) that make $0.50 per 500 perfectly targeted visitors. Wikipedia does not make a single cent for any chunk of 500 visitors. So, there is no single answer in a box.
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  • Profile picture of the author angel951_girl
    You can have all the traffic in the world but if u have no sales, what's the point? Merry Christmas everyone!
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