Sales Page - How to?

Hello Kristie!
The sales page is VERY important in your business(one of the most important things) and if you want to attract and convince your visitors to buy your goods and services, then i list you some points to consider:

-Be informative; give your visitors helpful information. People is looking for answers to their questions,solutions to their problems not just the annoying sales talk which they have to purchase.

-Make sure that the benefits you promote are either in bold,or in slightly bigger fonts. This makes it easier for your audiences to read your sales letter!
Personally i think this is one of the most important things in a sales letter.
List ALL the benefits people will receive from your product!

-Tell clearly how much they will pay.

-Include CLEARLY what information they will receive from your product!

-At the bottom of your sales page put your Paypal or 2checkout or ClickBank
button!

-AVOID a dark background! This will make your site very annoying and people could leave your website,and you could lose potential customers and sales!
Leave a white background on your website that completely enables your target market to read better your page!


Hope this will help you!

Best of luck to you!

Kind regards!

Go to clickbank.com and look at the products that are listed in the marketplace. They are listed in the order of sales volume.

After looking at 10 or 20 products that are each within the first 3 in their category, you will see what a good sales page has to look like.

You will also see that there is a HUGE difference in style depending on the category.

Based on my experience a sales page that tells a story usually works best.

Excellent tips.

One I would add is to eliminate any doubt or concern your potential customer has about buying your product.

Why would someone not buy your product? They may not like it. It may be priced to high etc.
Offer a money back guarantee. Offer it at a very good price point.

Think of all the things that might stand in their way of buying it and address those issues so their are no barriers to the sale.

Good luck with your launch!

Presume that your product is "solving" a "problem" that your target market is experiencing. Empathise with them. Let them know that you've experienced this problem yourself and then show them how your product is going to solve it for them.
And good luck.

Wow really nice feedback from everyone. I myself am working on my own sales/landing page and this will help me in the future. Now I have to go through and do some serious editing!

Thanks everyone

Be careful whose advice you take on this topic. Also you will have much more success finding out how to make a great sales page in the copywriting forum. Also there is a sticky post

found here http://www.warriorforum.com/copywrit...-critique.html

and this will give you a good overview of a good sales page, here is what it says

1. WIIFM - "What's in it for me?" The prospect doesn't care who you are,
   what your product is, or where you went to school. All they care about
   is how you can help them solve a problem.
2. You -MUST- have an effective headline. Write at least 30 emotionally
   descriptive headlines that mention the problem that you solve before
   choosing one.
3. Any big statements you make must be backed up by proof or
   credibility.
4. Don't ever sell a product - sell a solution to a problem
5. Include as many (well-written) testimonials and case studies as you
   can.
6. Offer a guarantee
7. Make your offer time sensitive
8. Follow the formula "AIDA" - Grab attention, interest the reader,
   build desire, and get them to take action
9. Write in a conversational tone.
10. Explain why you're making the offer.
11. Make it easy for the reader to take action
12. Give the reader multiple chances to take action.
13. Find out how the target market talks to each other - then use their
    language.
14. Show, don't tell.
15. Does your copy talk more about the reader and how their problem can
    be solved or about you and how you have a product for them?
16. Always use a powerful P.S. that reiterates your entire message in
    just a few punchy sentences.
17. Use plenty of subheadlines that grab attention just like the main
    headline.
18. Address all potential objections.
19. Talk about benefits as often as you can.
20. The goal of the first few lines is ONLY to get the reader to read the
    next line, then the next, then the next, then the... etc.
21. Test multiple versions of your copy. Simply changing the headline may
    be all you need to make millions.
22. Decide on exactly what you want the reader to do and slowly guide
    them towards it.
23. Use emotional words as often as you can.
24. Tell seductive stories throughout the copy.
25. Get the reader to nod "yes" to your copy, especially at the
    beginning.
26. Use supporting images, not attention grabbing images (the focus should be on the content, not the images)
27. Keep sales page narrow and not too wide.
28. Don't concentrate on keywords only and apply them where they BEST fit. Fit the keywords into the copy, not the copy into the keywords.
29. Keep paragraphs short and easy to read. Tip: no longer than 4 lines a paragraph.
30. After it's all over and done with, ask yourself, "so what?"
31. Create a buyers environment.
32. Use good justification techniques, especially if a higher priced item, product or service.
33. Make the first sentence extremely short.
34. Create interest and excitement.
35. Use drama to good effect.
36. Explain what makes your product or service different.
37. Use short punchy, precise sentences, no more than 2-3 sentences per paragraph.
38. Anticipate questions in advance and answer them directly.
39. Create gravity pulling, slippery sales copy that virtually compells the reader to slide right into the direct call to action...
40. No. Humor does not sell.
41. Johnson boxes. Use them. Johnson Box - Wikipedia, the free encyclopedia
42. Don't go overboard in bolding/italicizing/underlining. Only bold the strong, emotional pieces.
43. Use custom bullets for lists. Things like money bags, hypnotic circles, or bananas. Whatever goes with what you're selling.
44. Always give away as many bonuses as you can. People will often buy just for these.
45. Try using "action elements" like check boxes, fields, and text area's for the user to take part in the sales letter.
46. Please no yellow on white or black on dark grey text. You must have contrast to be able to read text.
47. Do not over use exclamation points!

are you asking about the tech part? copywriting? funnel?

Hi! I for one format sales pages/copies this way:

Attention Grabbing Claim with Unique Selling Proposition of Product (written as a single message statement which target customers will quickly and easily comprehend as the benefits the product will provide them)

Benefit 1...
Benefit 2...
Benefit 3...
Unique Benefit 1...
Unique Benefit 2...

Buy Button or Link

Price and Payment Options...
Delivery and Product Guarantees...
Product Warranties...
Moneyback Guarantee...

Testimonial 1...
Testimonial 2...
Testimonial 3...

Buy Button or Link (more visible than previous buy button or link)

Incentive/Reward/Discount Detail 1...
Incentive/Reward/Discount 2...
Incentive/Reward/Discount Detail 3...

Opt-in Checkbox (checked by default, with brief description of free benefits opting in will provide target customers)

Buy Button or Link (more visible than other buy buttons or links above)

This provides me with the best results. I'm not saying that this can give you the same results I get though. Hope this helps.

Hey Kristie

Are you launching your ebook on Clickbank? If so, there are tons of tips and advice on the Clickbank blog that can help. Also, as "HPGoodboy" advised, the Clickbank Marketplace is a great source for looking at top converting products in your niche. Look for products with high gravity and after your review a few sales pages you will start to notice the "formula" as to how they are set up.

Here's a link to the Clickbank blog post about "The Secrets of Writing Sales Copy that Converts"

Or if you are one of the lucky ones like me, you might be able to get a hold of a book called "Breakthrough Advertising" by Eugene M. Schwartz. It was written in 1966 but it's still one of the best books on writing advertising/sales copy that converts. A great read! Have a look on Amazon.com if there's a second hand copy of this book available. I paid about $400 for mine (second hand) but it's worth thousands of dollars.

Hope it helps and best of luck with your ebook launch!

Cheers

Reno

Thank you so much everyone. I plan to go to clickbank today and do some research.
I appreciate your help.