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Procter & Gamble Moves Ad Money:Soap Operas To Social Media-Good Info For Offline Biz Consultants

by trini
4 replies
Hi Warriors,

This is a BIG signal that even the brand powerhouses of traditional media "get" the absolute dominance of social media marketing.

P & G powerhouse moves ad money from soap operas to social media scene.

This is also a good article for the Offline Consultants to add to their educational kits for your customers to understand how important it is that they take social media marketing seriously NOW.

Stay Sunny.

Michelle
#biz #consultants #gamble #info #mediagood #moneysoap #moves #offline #operas #procter #social
  • Profile picture of the author sbucciarel
    Banned
    lol ... nothing could make me follow or friend proctor gamble on a social network. Nothing. How boring.
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    • Profile picture of the author trini
      Originally Posted by sbucciarel View Post

      lol ... nothing could make me follow or friend proctor gamble on a social network. Nothing. How boring.
      Not so fast,

      You won't need to friend P & G, they're being way more creative than fanpages.

      The Old Spice Social Media Campaign- reinvented the brand with the masive success of their YouTube commercials.

      Good out of the box stuff there.

      Stay Sunny,

      Michelle
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by trini View Post

        Not so fast,

        You won't need to friend P & G, they're being way more creative than fanpages.

        The Old Spice Social Media Campaign- reinvented the brand with the masive success of their YouTube commercials.

        Good out of the box stuff there.

        Stay Sunny,

        Michelle
        Some of the Youtube viral commercial videos are hilarious. I've watched a lot of them. A Youtube campaign I can "get" completely. Twitter ... that's a different story.
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    • Profile picture of the author bgmacaw
      Originally Posted by sbucciarel View Post

      lol ... nothing could make me follow or friend proctor gamble on a social network. Nothing. How boring.
      As noted, it is brand specific and not always the company behind it.

      Another factor I've noticed in working with a few bigger clients (I did some sub-contractor work for some through an advertising agency) is their marketing people rarely know anything at all about SEO or social marketing.

      For example, one had a big opportunity to go for a funny viral moment but panicked and pulled the video. D'oh!
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