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Piggyback or Diverge

by Jason H
4 replies
There has been a lot of conflicting approaching to niche marketing.

One group of folks would say always piggyback, do what everybody else is doing. Don't step away from what is already working.

If that were the case, everybody would be doing the same thing and get mediocre result.

I have a friend who started his own chocolate company, and he has been trying to separate himself from other chocolate provider, and he's definitely not doing any piggybacking at all but doing things to help him stand out from the rest of the crowd.


Ah the dilemma, for me, I'm not a fan of piggybacking, I try to set break away from the crowd as much as possible, but when gurus and people telling me to stay in the safe-zone of what is working, it is not allowing us to go to our full marketing potential.
#diverge #piggyback
  • Profile picture of the author GarryMSayer
    Originally Posted by Jason H View Post

    There has been a lot of conflicting approaching to niche marketing.

    One group of folks would say always piggyback, do what everybody else is doing. Don't step away from what is already working.

    If that were the case, everybody would be doing the same thing and get mediocre result.

    I have a friend who started his own chocolate company, and he has been trying to separate himself from other chocolate provider, and he's definitely not doing any piggybacking at all but doing things to help him stand out from the rest of the crowd.


    Ah the dilemma, for me, I'm not a fan of piggybacking, I try to set break away from the crowd as much as possible, but when gurus and people telling me to stay in the safe-zone of what is working, it is not allowing us to go to our full marketing potential.
    Interesting post.

    I personally believe as marketers we should endeavour ro sell what sells (either as affiliates or product creators). There are always unique angles and positioning tactics we can use to separate ourselves from the flock of other marketers.

    For example if we're selling an ebook we have resell rights license too we can add on extra bonuses or even an .mp3 recording of the ebook to distance ourselves from other license holders and provide extra value.

    I think internet marketing is still a playground for ideas and unique strategies regardless if there are thousands of other marketers promoting in the same niche(s) as ourselves. Offering extra value than your competitors (real or perceived) I truly believe is the key to successful marketing campaigns.

    How can your friend create more value for their chocolate and how can they make it more exciting and enticing to the consumer? You could certainly have a lot of fun with advertising chocolate, I'm sure!

    Garry.
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  • Profile picture of the author dvduval
    It's both really. You find what people are doing, and then you put your own spin on it. The Spanish architect Gaudi said "Originality is the return to the origins". I think it is important to look at what is going on at the basic level and then build your own layer of originality from the origin.
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    • Profile picture of the author webapex
      In an ideal world, everyone would use original ideas, except you the lone piggybacker who dedicates his intellect to perfecting conversion.
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  • Profile picture of the author Joe Benjamin
    Originally Posted by Jason H View Post

    There has been a lot of conflicting approaching to niche marketing.

    One group of folks would say always piggyback, do what everybody else is doing. Don't step away from what is already working.

    If that were the case, everybody would be doing the same thing and get mediocre result.

    I have a friend who started his own chocolate company, and he has been trying to separate himself from other chocolate provider, and he's definitely not doing any piggybacking at all but doing things to help him stand out from the rest of the crowd.


    Ah the dilemma, for me, I'm not a fan of piggybacking, I try to set break away from the crowd as much as possible, but when gurus and people telling me to stay in the safe-zone of what is working, it is not allowing us to go to our full marketing potential.
    You're not a fan of piggybacking?

    Odd how you use the word "piggybacking" as if doing
    what already works is a bad thing...anyways, do both.

    You can't be original if you don't have a successful
    template to work from.

    Before you can play a beautiful, original piece of music,
    you can NOT divert from understanding fundamental
    BASICS of composition.

    Understanding it gives you room to BE original...not the
    other way around.

    It's about taking what works, and putting your own spin
    to it to make it unique or make it yours...but even that
    is not necessary. If a system works, it will profitable no
    matter how much the "same" it is to everything else.

    Look at the McDonalds franchise.

    You see them everywhere, and few of them close down
    due to "lack of originality".

    In fact, if they try to stray to far from what already works,
    it could end up failing more often than not.
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