Can a 'Cool' Opt-in Box Make a Difference?

18 years ago

That box has a bunch of time tested methods in it that make it convert. It is not about looking cool it is about conversion.

First conversion secret...

Look at the button and then hover over it. Proven to increase response.

Can you point out any other elements of that box that are proven to convert?

Shannon

Thanks
2 replies

{{ DiscussionBoard.errors[269426].message }}

J.Knight

18 years ago

Originally Posted by Shannon Herod

Look at the button and then hover over it. Proven to increase response.

When I hover over the button, nothing happens.

Can anyone suggest how I could have an opt-in box like that?

JK

Thanks
1 reply

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[269984].message }}

pjs

18 years ago

Originally Posted by J.Knight

When I hover over the button, nothing happens.

Can anyone suggest how I could have an opt-in box like that?

JK

Sure, I can tell you exactly how you can.

Go to the page
Click View->Page Source (Firefox)
Find the stuff you want to copy, highlight (select) and copy (apple-c or ctrl-c)
Paste into your own html code and tweak until it looks right on your page.

Enjoy

Thanks
1 reply

Signature

Mom and Pop Money WSO *** - How ONE Lead Capture Page Made $9K in 2 Weeks in the "Offline" niche!

PeterSanchez.com >>> FollowPeter.com (Twitter)

{{ DiscussionBoard.errors[270417].message }}

J.Knight

18 years ago

Originally Posted by pjs

Sure, I can tell you exactly how you can.

Go to the page
Click View->Page Source (Firefox)
Find the stuff you want to copy, highlight (select) and copy (apple-c or ctrl-c)
Paste into your own html code and tweak until it looks right on your page.

Enjoy

That doesn't tell you the necessary CSS, does it?

I'm putting the opt-in in a WordPress theme, so I think I need the CSS and HTML.

Might be wrong though.

JK

Thanks

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[271901].message }}

YiKeS

18 years ago

Originally Posted by Shannon Herod

That box has a bunch of time tested methods in it that
make it convert. It is not about looking cool it is about
conversion.

First conversion secret...

Look at the button and then hover over it. Proven to
increase response.

Can you point out any other elements
of that box that are proven to convert?

Shannon

The effect for those that cannot see it due to browser/settings
or whatever is simply an orange border appearing when you hover
mouse over the button (I think ... that it!? .. lol)

As far as the optin page goes ... get ya
swipe file out coz that kicks e-butt!

Here`s my "unprofessional & clueless" analysis on the layout ...

I`ll be happy to edit/correct anything here or add what I miss ...

Page from the top ...

soft, easy on the eye colour relaxing the viewer
Header headline and byline describe the product very well
.. looks good to
Video of course ... attention grabbing, professional ... darn slick!
Big fat downward pointing arrow above the fold to "force"
the viewer to scroll
First paragraph, First 2 lines below the video describe very
well what the product does using powererful visual prompts
with the "grab" word (and "scare" words i.e. thieves)
Third line reinforces and explains a bit more on the capabilities
of the product
Second paragraph ... power words like "Brand New" and "Fort Knox"
grab the readers attention further leading to the "fear of loss scenario"
... very subtle ... very well done in this example IMO
Third paragrah goes all out recapping the benefits of the product and
adding even more benefits
... again very well done. Yellow background to attract the eye.

OPTIN BOX

Powerful headline reinforcing the "free" and hinting at a
valuable download (video)
Checkbox ... weaving the product benefit in again ... important
points are bolded
Suggests time limited offer on a membership at very affordable
price ... creates urgency and curiosity
Instead of just "Name" and "Email" ... gives very clear instructions
on what to do next subconciously prompting the viewer to do so

FOOTER

All legal pages you could want to allay the fears of even the most
suspicious of buyers ... link to customer service and also a physical
address ... all reinforces trust

Anyone add to that or correct something even?

Christopher J.

[ 1 ] Thanks

Signature

AUSSIE MADE

troll

+BUDD+

WSO --> HOMEPAGER <--- WSO

{{ DiscussionBoard.errors[272279].message }}

Li Weng

18 years ago

I guess there's a reason that it was designed to look a certain way. It must be converting for Armand to set it that way. Overall, it's quite a cool-looking page, I agree.

Thanks

Signature

- Insert backlink here -

{{ DiscussionBoard.errors[272031].message }}

Louis Raven

18 years ago

I think the page is average!

Seen so much better..

Anyhoo, you know what, I used to see the change from green to red on the buttons but can't see the effect anymore. Can anyone help with that please?

Louis

Thanks
3 replies

Signature

Business Website Hosting
Car Detailing Network
How to Start a Mobile Detailing Valeting Business
Website Hosting Domain Marketing Templates Themes Logo
Detailing Discounts Valeting Directory
Detailing Forum Business Valeting Community

{{ DiscussionBoard.errors[272301].message }}

sahi 18 years ago

Optin box design doesn't matter as much, it is what content surrounds that box that counts so much. But that's just my personal opinion.
- Thanks
Signature

Get your Brand mentions/Interviews in top magazines around the US & UK like Forbes, Harvard EDU, American Express, INC, Entrepreneur, LA weekly, and many more
Email Me for more details and share your requirements.
{{ DiscussionBoard.errors[272340].message }}

J.Knight

18 years ago

Originally Posted by Louis Raven

I think the page is average!

Seen so much better..

As far as squeeze pages go, from all I can gather, Armand Morin is one THE guys to watch and copy.

He's pedantic about testing, and uses anything and everything which will squeeze even another 1% of the visitors who land on the page.

I mean he earns nearly $60,000/day and I'm guessing he spends a frickin' bucketload on Adwords, since he's always appearing on there.

I think I might model my squeeze page on something like this, except without the video.

JK

Thanks
3 replies

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[272370].message }}

Louis Raven

18 years ago

Originally Posted by J.Knight

As far as squeeze pages go, from all I can gather, Armand Morin is one THE guys to watch and copy.

He's pedantic about testing, and uses anything and everything which will squeeze even another 1% of the visitors who land on the page.

I mean he earns nearly $60,000/day and I'm guessing he spends a frickin' bucketload on Adwords, since he's always appearing on there.

I think I might model my squeeze page on something like this, except without the video.

JK

Yeah I should have mentioned I was talking more about graphics but also, maybe he's tested them as well and found an extra 0.03 without them lol

Thanks
1 reply

Signature

Business Website Hosting
Car Detailing Network
How to Start a Mobile Detailing Valeting Business
Website Hosting Domain Marketing Templates Themes Logo
Detailing Discounts Valeting Directory
Detailing Forum Business Valeting Community

{{ DiscussionBoard.errors[272387].message }}

Neil Morgan 18 years ago

Can a 'Cool' Opt-in Box Make a Difference?

Beauty is in the eye of the beholder!

So, as has been said, it's all about conversion, nothing else.

To answer the OP's question, not necessarily cool but, yes of course you can increase conversions by making changes.

So you need to test to see what works for your market.

And it sure can make a big difference - I increased conversions one of my own subscription forms by 76% by changing it's styling.

<ShamelessPlug>I also use the same autoresponder as Armand </ShamelessPlug>

Cheers,

Neil
- Thanks
Signature

Easy email marketing automation without moving your lists.
{{ DiscussionBoard.errors[272407].message }}

Li Weng

18 years ago

Originally Posted by J.Knight

As far as squeeze pages go, from all I can gather, Armand Morin is one THE guys to watch and copy.

He's pedantic about testing, and uses anything and everything which will squeeze even another 1% of the visitors who land on the page.

I mean he earns nearly $60,000/day and I'm guessing he spends a frickin' bucketload on Adwords, since he's always appearing on there.

I think I might model my squeeze page on something like this, except without the video.

JK

Yeah it's not really about personal preference, it's what converts and what doesn't. Armand spends so much time and money to test what works and what doesn't, so I think it's wise to model the best.

The only possible issue with this particular page could be that it will load slow on some computers.

Thanks

Signature

- Insert backlink here -

{{ DiscussionBoard.errors[273829].message }}

LivingCovers

18 years ago

Originally Posted by J.Knight

As far as squeeze pages go, from all I can gather, Armand Morin is one THE guys to watch and copy.

He's pedantic about testing, and uses anything and everything which will squeeze even another 1% of the visitors who land on the page.

I mean he earns nearly $60,000/day and I'm guessing he spends a frickin' bucketload on Adwords, since he's always appearing on there.

I think I might model my squeeze page on something like this, except without the video.

JK

Do you need a graphic page like that designed for you? Then Pm me.

Thanks
1 reply

{{ DiscussionBoard.errors[274560].message }}

J.Knight 18 years ago

Originally Posted by LivingCovers

Do you need a graphic page like that designed for you? Then Pm me.

Thanks dude, but I can handle basic imagery HTML and CSS myself. I just had never styled a form before, and hadn't a clue.

Also...thanks to all who helped with this.

As you can see from my sig, I've launched the squeeze page, and will now continue testing and trying to drive traffic.

I have a target opt-in rate. But, this is my first squeeze page, so I'm probably going to learn a lot.

Pressing on dudes,

JK
- Thanks
- 1 reply
Signature
You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!
{{ DiscussionBoard.errors[274641].message }}
- davemiz 18 years ago
  
  bad advice here.... i'd be VERY careful "lifting" code from other peoples websites.
  
  thats copyright infringement first off.
  
  Thanks
  
  Signature
  
  â€œJudge your success by what you had to give up in order to get it.â€
  ― Dalai Lama XIV
  
  {{ DiscussionBoard.errors[274829].message }}

YiKeS

18 years ago

Originally Posted by Louis Raven

I think the page is average!

Seen so much better..

Anyhoo, you know what, I used to see the change from
green to red on the buttons but can't see the effect anymore.
Can anyone help with that please?

Louis

G`day Louis ... examples mate? Why is this "average"?
What would you do to make it above average then?

You`ll probably need to fiddle with your comp settings
for it to show for you I think, browser, comp, javascript
... something like that most likely.

Christopher J.

Thanks

Signature

AUSSIE MADE

troll

+BUDD+

WSO --> HOMEPAGER <--- WSO

{{ DiscussionBoard.errors[272445].message }}

freelikehell

18 years ago

Its all in the html and css styling of the page ..
I have attached a txt file copying the elements of the page which create the box..
download it and rename it to '1.html', and open in your browser..
Its only about putting a border and background around a table..
Then, putting some background styling around the button

Thanks
1 reply

Signature

Most of my time is well spent on curating my online marketing resource for entrepreneurs: Flying Start Online

{{ DiscussionBoard.errors[272358].message }}

J.Knight

18 years ago

Originally Posted by freelikehell

Its all in the html and css styling of the page ..
I have attached a txt file copying the elements of the page which create the box..
download it and rename it to '1.html', and open in your browser..
Its only about putting a border and background around a table..
Then, putting some background styling around the button

Thanks dude!

I'll give this a try shortly, and report back on success/failure

JK

Thanks

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[272382].message }}

Trieu

18 years ago

Thats a nice looking squeeze page. I would like something like that too

Thanks

Signature

======================================

"$100 On eBay with just 10 Minutes Work! {120+ copies SOLD}"

==> Download FREE WSO PLR NOW! <==

======================================

{{ DiscussionBoard.errors[272589].message }}

J.Knight

18 years ago

Ok... nearly there!

Can anyone give guidance in how to have a big button with the green/red rollover? I can't figure out how to do that.

JK

Thanks

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[273208].message }}

masteronlineprofits

18 years ago

I wouldn't worry to much about the opt-in box, a simple box is fine. What is important is the reason people are going to opt-in. A free ebook? A mini-course? Some bonus etc. Then the actual content has to be excellent, you need to communicate over and over again with excellent newsletter information.

The opt-in box is simply a tool don't miss the actual execution to ensure down the track you have a loyal following that will buy when you ask...

Thanks

{{ DiscussionBoard.errors[273238].message }}

KathyK

18 years ago

The rollover didn't impress me, but the box looks neat and professional. You can do all sorts of fancy rollovers with CSS. But if they get too fancy, people are likely to sit there putting the mouse over and back to see the effect. You want them to click.

Seriously, I think the box conversion has a lot more to do with the nice style in general, along with the sales pitch, than with any fancy rollovers.

Thanks
1 reply

Signature

Cheers,
Kathy

{{ DiscussionBoard.errors[273257].message }}

Neil Morgan 18 years ago

Hi JK

Here is the exact code I use on my site for this. Note I've used [ and ] instead of the angled brackets so that it shows up in the forum:

[table border="0" bgcolor="#950000" cellpadding="8" cellspacing="0"]
[tr onmouseover="this.style.backgroundColor='#99CC00'" onmouseout="this.style.backgroundColor='#CC0000'" bgcolor="#950000"]
[td]
[div align="center"][input type="submit" name="submit" id="submit" value="Click Here To Order Now" style="font-size:14pt;font-family:Arial,helvetica,sans-serif;letter-spacing:-1;font-weight: bold;width: 360;height:40"][/div]
[/td]
[/tr]
[/table]

Cheers,

Neil
- [ 1 ] Thanks
Signature

Easy email marketing automation without moving your lists.
{{ DiscussionBoard.errors[273276].message }}

J.Knight

18 years ago

Neil dude... you rock!

Ok, another question.

I see people suggesting that the opt-in form should be visible above the fold. Is that proven to work better?

I see a lot of squeeze pages with the opt-in form below the fold after all the benefits, etc are listed.

Also, has anyone ever tried two forms; one straight after the headline/sub headline, and then another at the bottom?

JK

Thanks
1 reply

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[273306].message }}

Neil Morgan 18 years ago

JK

There are more options:

Above the fold
Below the fold
Sidebar
Unblockable popup
Blockable popup
"Light box" style

etc.

Whatever opinions you get here, you need to test to find out what works best for you.

Cheers,

Neil
- Thanks
Signature

Easy email marketing automation without moving your lists.
{{ DiscussionBoard.errors[273309].message }}

jazzyjeff

18 years ago

JK,

Having the arrow to the side of the video doesn't hurt the page also. It kind of guides visitors on what to do next and where to find the opt-in box.

Jeff

Thanks
1 reply

{{ DiscussionBoard.errors[273370].message }}

J.Knight

18 years ago

For now, I've went with one form at the bottom of the page.

Originally Posted by jazzyjeff

JK,

Having the arrow to the side of the video doesn't hurt the page also. It kind of guides visitors on what to do next and where to find the opt-in box.

Jeff

Somewhat ironically, I had just added an arrow too

JK

Thanks

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[273429].message }}

DougBarger

18 years ago

I think it would make for an awesome split test to put the opt in webform

where the video is and the video where the opt in box is with an arrow

that points up to the box.

The reason I think it would be a good test is because the opt in box

would be above the fold.

Anybody else think that would be cool to split test?

Thanks
1 reply

Signature

=> Stay tuned...

{{ DiscussionBoard.errors[273441].message }}

J.Knight

18 years ago

Originally Posted by DougBarger

I think it would make for an awesome split test to put the opt in webform

where the video is and the video where the opt in box is with an arrow

that points up to the box.

The reason I think it would be a good test is because the opt in box

would be above the fold.

Anybody else think that would be cool to split test?

lol...

It would certainly be 'interesting'!

JK

Thanks

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[273454].message }}

Neil Morgan

18 years ago

JK

Testing is always worth doing.

For example, I increased sign-ups by more than 70% by changing my subscription method.

Cheers,

Neil

Thanks

Signature

Easy email marketing automation without moving your lists.

{{ DiscussionBoard.errors[273475].message }}

J.Knight

18 years ago

Ok, I don't mean to take my own thread off topic, but can anyone confirm if Aweber takes a while to register changes made from the default 'thank you page' to a custom one?

I've changed it, but it is still showing the default 'thank you'.

JK

Thanks

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[274250].message }}

CashDoctor

18 years ago

J.Knight you need to reload the code on your landing page for the new Thank you page to show up.

I went through the same excericise and was like why is this not updateing.

Reload the code and it should work for you.

Thanks

{{ DiscussionBoard.errors[274728].message }}

LivingCovers

18 years ago

hi jk,

i can see you've updated your site. i like the simplicity of this new one. i'm sure it'll convert.

Thanks

{{ DiscussionBoard.errors[274830].message }}

J.Knight

18 years ago

Morning dudes!

CashDoctor,
Yeah, I asked Aweber support to help me out. The guy pointed out that I just had to change the url in the HTML of the form. Duh! I didn't realise. It should be working now.

Davemiz,
Don't worry man. The code given was only half the story and actually helped me very little. I just use it to get my head around what it was I needed to do, and then wrote my own (except for what Neil gave me).

Livingcovers,
I'll keep testing, but I hope you're right. I went with something which I hope will not look cheesy and tacky, but will add to my credibility.

JK

Thanks

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[275719].message }}

DarenK

18 years ago

Didn't know if you realized it, but Armand Morin has a site with a couple other guys called Marketing Makeover Generator I think. You pay a fee every month and you can create all the squeeze pages just like that one you want, with split tracking, autoresponder and all included.

Daren

Thanks
1 reply

{{ DiscussionBoard.errors[275833].message }}

J.Knight

18 years ago

Originally Posted by DarenK

Didn't know if you realized it, but Armand Morin has a site with a couple other guys called Marketing Makeover Generator I think. You pay a fee every month and you can create all the squeeze pages just like that one you want, with split tracking, autoresponder and all included.

Daren

Daren,
I didn't know that. I know he's running a program now, 'Marketing Tutorials' which I've considered jumping into.

However, I'm trying to 'do' more than 'learn' at the moment.

Thanks though.

JK

Thanks

Signature

You Absolutely DO NOT Want >>> This FREE Report <<< It May Change Your Life!

Like to chitter? Add me on Twitter!

{{ DiscussionBoard.errors[276029].message }}

optimum

Banned 18 years ago

[DELETED]

{{ DiscussionBoard.errors[276059].message }}

Zaizen 18 years ago

Yes bro!..As Designer for some of warriors member in the past, graphical opt-in can grab your eyes visitors to fill up the name/email. i see a lot of changes for my client subscribers.

Cool Opt-in just a tool. u need a good letter and product to convinces your buyer too.

my 2 cent
Zaizen Goro
- Thanks
{{ DiscussionBoard.errors[276422].message }}

Can a 'Cool' Opt-in Box Make a Difference?

Trending Topics

Warrior Forum - still Relevant??

Brand NEW Warrior Forum Show With Eric Louviere

Zero Backlinks Website Ranking in the First Page of Google without Best SEO Practices.

Hi, I'm new

New CEO Of The Warrior Forum (Let's Get Cracking!)