Ok, so here's a thing - often enough, when searching for something in Google, a lot of the results on the first page are douchey IM pages, who do not provide any value whatsoever to any sane person who is reading them.
Since I happen to sell stuff through internet as well, I can recognize the pattern most people on here follow easily - and see through it. Here's news to people creating those.. most people without IM experience see through that as well.
They won't buy squat from such page. Instead they will find a page with a real content, while one keyword optimized sites without any real value and fake reviews will get closed right away.
Kudos to IMers who do actually create content of value, and wouldn't you agree that content with a real value sells better?