You don't have to be a Guru to make 6 or 7 figures like this

34 replies
Do you have a point of sale funnel set up like this for your niche?:

- Free offer w/shipping charge (get the lead first, send to autoresponder sequence)
- Upsell to a premium product (make a great offer)
- Cross sell to continuity program (preferably a 'done for you' option w/first month free)
- Call lead (or even better have them call you) and offer high priced coaching, or mentoring, or mastermind group, or workshop, etc)

It takes some courage to set this up though. People will criticize you for being "too aggressive." On the flip side, if what you're offering has good value, you should not be passive with it.

Plus, instead of busting your tail for traffic (writing articles, building links, etc), you can afford to pay for traffic if you have this set up right.

Here's some of things you'll need:
- shopping cart (1SC, infusionsoft)
- a merchant account (Authorize.net)
- a fulfillment service (Kunaki, Webgistix)
- product production (Disk.com, Instant Publisher)
- A call center. Or you can just set up a Google Voice account and have those who are interested contact you instead (give them a good incentive).

What's holding you back?
#figures #guru #make
  • Profile picture of the author Cash37
    Good stuff Ron. Anyone with the drive can try this!
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  • Profile picture of the author ryanlucht
    Originally Posted by Ron Douglas View Post

    Do you have a point of sale funnel set up like this for your niche?:

    - Free offer w/shipping charge (get the lead first, send to autoresponder sequence)
    - Upsell to a premium product (make a great offer)
    - Cross sell to continuity program (preferably a 'done for you' option)
    - Call lead (or even better have them call you) and offer high priced coaching, or mentoring, or mastermind group, or workshop, etc)
    That's all great in theory, but I would call you a scammer and a thief if you weren't providing content of great value at all points, even at and before the "Free Offer" point, and that high priced stuff better be of IMMENSE value.

    Before you try to implement a sales funnel like this, you better become an expert in the niche you'll be writing about and build some trust/a reputation.
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    • Profile picture of the author Istvan Horvath
      Originally Posted by ryanlucht View Post

      Before you try to implement a sales funnel like this, you better become an expert ...
      Well, he is
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      • Profile picture of the author ryanlucht
        Originally Posted by Istvan Horvath View Post

        Well, he is
        Sorry, I wasn't speaking specifically of the OP, this was just a general warning/precaution to newbies who may take the advice. Should've made that clearer.
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        • Profile picture of the author scrofford
          Originally Posted by ryanlucht View Post

          Sorry, I wasn't speaking specifically of the OP, this was just a general warning/precaution to newbies who may take the advice. Should've made that clearer.
          You should probably do your homework also and find out WHO it is you are talking to and know their reputation and experience before popping off like that here.
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    • Profile picture of the author Black Hat Cat
      Banned
      Originally Posted by ryanlucht View Post

      That's all great in theory, but I would call you a scammer and a thief if you weren't providing content of great value at all points, even at and before the "Free Offer" point, and that high priced stuff better be of IMMENSE value.
      And you would be wrong.
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    • Profile picture of the author Ron Douglas
      Originally Posted by ryanlucht View Post

      That's all great in theory, but I would call you a scammer and a thief if you weren't providing content of great value at all points, even at and before the "Free Offer" point, and that high priced stuff better be of IMMENSE value.

      Before you try to implement a sales funnel like this, you better become an expert in the niche you'll be writing about and build some trust/a reputation.
      Before you sell anything you should know your stuff or partner with someone who does. It's all about offering more value than you're charging. No different with this example.

      But geez, a scammer and a thief? This type of strong sentiment against making a lot of money is what's holding people back.

      What is it about this example that stirs up such strong emotions?

      If you feel guilty about presenting customers with options, it's probably because you're not offering products that you would buy yourself. If your products are valuable and you still feel bad about maximizing sales this way, take the extra money and do something good with it.

      Just saying.
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      • Profile picture of the author James Blair
        Originally Posted by Ron Douglas View Post

        Before you sell anything you should know your stuff or partner with someone who does. It's all about offering more value than you're charging. No different with this example.

        But geez, a scammer and a thief? This type of strong sentiment against making a lot of money is what's holding people back.

        What is it about this example that stirs up such strong emotions?

        If you feel guilty about presenting customers with options, it's probably because you're not offering products that you would buy yourself. If your products are valuable and you still feel bad about maximizing sales this way, take the extra money and do something good with it.

        Just saying.

        lol.... Good stuff man.
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        • Profile picture of the author jan roos
          As long as you know more than your prospect the you are an expert over him or her. If the information you sell is of value to the customer and they feel that they got their money's worth out of it then that's all that matters.

          Do you really think all these product owners are all real experts in their niches? Sure there are lots that are, but there are also lots that aren't. You can pay an expert to make you a product and sell it as your own. Would that make you a thief? I don't think so.

          Jan
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      • Profile picture of the author Crew Chief
        Originally Posted by Ron Douglas View Post

        What is it about this example that stirs up such strong emotions?
        Ron, that question is super easy to answer!

        It's a one word reply: inexperience.

        Giles, the Crew Chief
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      • Profile picture of the author Brad Spencer
        Originally Posted by Ron Douglas View Post

        Before you sell anything you should know your stuff or partner with someone who does. It's all about offering more value than you're charging. No different with this example.

        But geez, a scammer and a thief? This type of strong sentiment against making a lot of money is what's holding people back.

        What is it about this example that stirs up such strong emotions?

        If you feel guilty about presenting customers with options, it's probably because you're not offering products that you would buy yourself. If your products are valuable and you still feel bad about maximizing sales this way, take the extra money and do something good with it.

        Just saying.
        Ron,

        I totally agree with this. This negative thinking and jaded/cynical behavior is what holds people back.

        I"ve been pondering/laying out a big post on how to get over these stupid beliefs that we all have at times.

        If you're not excited by that model then check your pulse b/c it's a great model, profitable, and is one that you can provide value in a much deeper way than selling simple one off products.

        Ron...thanks for being generous and sharing.

        Cheers,

        Brad
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    • Profile picture of the author Rod Cortez
      Originally Posted by ryanlucht View Post

      That's all great in theory, but I would call you a scammer and a thief if you weren't providing content of great value at all points, even at and before the "Free Offer" point, and that high priced stuff better be of IMMENSE value.

      Before you try to implement a sales funnel like this, you better become an expert in the niche you'll be writing about and build some trust/a reputation.
      He mentioned in his original post that to make this work you would have to offer good value, it seems like you missed that part. Though frankly, I've seen this done with low value stuff and seen it work. Marketing is a very powerful profit machine when you have a system set up correctly.

      By the way, you don't have to be an expert in the niche, you just need to find one to partner with and/or help you with product creation. In the past five years alone we've gone into over 30 niches we knew nothing about. Product creation, sales copy, and all the content can be outsourced. OR...if you're a half-way decent at research, you can become knowledgeable enough to crank it out yourself.

      RoD
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by ryanlucht View Post

      That's all great in theory, but I would call you a scammer and a thief if you weren't providing content of great value at all points, even at and before the "Free Offer" point, and that high priced stuff better be of IMMENSE value.

      Before you try to implement a sales funnel like this, you better become an expert in the niche you'll be writing about and build some trust/a reputation.
      The OP's reputation here is beyond reproach. His information is solid and your comment about calling someone a scammer and thief is weird. He's talking about selling ...not robbing someone in a dark alley. No one is twisting anyone's arm to buy.
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  • Profile picture of the author Istvan Horvath
    If you are NOT talking to the OP... you shouldn't quote his post, I guess.
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  • Profile picture of the author romolo
    I actually believe in what Ron is saying, it's just that I haven't been able to do that yet, but one day I'll learn.
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  • Profile picture of the author M Stevens
    I definetaly think a funnel is the way to go.
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  • Profile picture of the author ryanlucht
    Alright everybody take it easy, didn't mean to attack anybody. What popped into my head when I read the OP was people using the tactic to promote scam products (the majority of Robert G Allen's stuff comes to mind, although he does have a few legit things. also, James "Death Sweat Lodge" Arthur Ray, and this Pushtraffic scam: » John Raygoza Scams Yo Momma).

    That being said, all the points that everybody has raised about partnering is totally valid, I agree with it all. I just have a very low tolerance for people using legitimate sales tactics to promote total scams.

    Use your knowledge responsibly, everybody
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    • Profile picture of the author scrofford
      Originally Posted by ryanlucht View Post

      Alright everybody take it easy, didn't mean to attack anybody. What popped into my head when I read the OP was people using the tactic to promote scam products (the majority of Robert G Allen's stuff comes to mind, although he does have a few legit things. also, James "Death Sweat Lodge" Arthur Ray, and this Pushtraffic scam: » John Raygoza Scams Yo Momma).

      That being said, all the points that everybody has raised about partnering is totally valid, I agree with it all. I just have a very low tolerance for people using legitimate sales tactics to promote total scams.

      Use your knowledge responsibly, everybody
      Yeah but you should at least know someone's reputation before saying those things that were said. That's what everyone's point here is. Yeah there are some real scammers out there, but on the other hand, there are some real good marketers with excellent reputations and you can't just judge everyone the same.
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      • Profile picture of the author Crew Chief
        Ryan, you would do well to quickly temper your low tolerance with an in depth reality check. For example, you named Robert G Allen as a promoter of scam products...

        Originally Posted by ryanlucht View Post

        Alright everybody take it easy, didn't mean to attack anybody. What popped into my head when I read the OP was people using the tactic to promote scam products (the majority of Robert G Allen's stuff comes to mind,
        I've bought properties using knowledge gleaned from Robert's books and still have them on my bookshelf to this very day. I know others who have done the same. What you rendered to us was your opinion based on a lack of knowledge and judging by your current signature a high degree of narcissism.

        Originally Posted by ryanlucht View Post

        RyanLucht.com | just sensible talk about IM (something of a rarity unfortunately...)
        We've got plenty of sensible talk going on... on this side of the IM landscape.

        Giles, the Crew Chief
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        • Profile picture of the author Daniel Brock
          Will this is a super valuable post. I've been meaning to set this up for my business, but have always put it off. I am definitely going to give this a shot after my $1997 product is ready

          Good seeing ya again Ron - are you hitting affiliate summit west in Jan?
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  • Profile picture of the author Rex.T
    Guys, cut the guy some slack. He's already said he didn't meant his post to be personal, and apologised that it was misread as such.

    Ron's structure is an absolute gem in itself, in fact, it doesn't really take courage (as Ron mentioned), rather it takes commitment, a whole load of it.

    When I read ryanluct's post, I didn't take it that he was questioning Ron (it didn't even occur to me) as I already know of Ron's rep. Perhaps if I didn't knew better, I might be mislead as well, and would have went on a tirade.

    Anyway, Ryan's got his point in the sense that we see a lot of marketers selling crap (be it in the IM niche or otherwise). Someone probably stepped on his toes while he was reading this thread, hence the 'fuming' reply :-) Just kidding.

    Chill everyone...and have fun :-)
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  • Profile picture of the author tpw
    Nice post Ron. I think the thing that will hold most people back is the investment into such systems.
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    • Profile picture of the author paulie888
      Originally Posted by tpw View Post

      Nice post Ron. I think the thing that will hold most people back is the investment into such systems.
      So true, Bill, something like this would require some significant investment to set up. But as they say, the bigger the risk you take, the bigger your rewards will be - and this would only be a calculated risk if you know what you're doing. I have no doubt though that if it is set up properly your ROI will be many times your initial investment.
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  • Profile picture of the author tandren544
    Originally Posted by Ron Douglas View Post

    Do you have a point of sale funnel set up like this for your niche?:

    - Free offer w/shipping charge (get the lead first, send to autoresponder sequence)
    - Upsell to a premium product (make a great offer)
    - Cross sell to continuity program (preferably a 'done for you' option w/first month free)
    - Call lead (or even better have them call you) and offer high priced coaching, or mentoring, or mastermind group, or workshop, etc)
    Do all of this personally? Tall task for most internet marketers.

    Personally, I don't have six months and a few hundred to spend setting all of this up.
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    • Profile picture of the author Ross Vegas
      Originally Posted by tandren544 View Post

      Do all of this personally? Tall task for most internet marketers.

      Personally, I don't have six months and a few hundred to spend setting all of this up.
      Sounds like you have a great goal to go after now. I suggest partnering. The trick about doing the stuff that actually works...most people think it's too hard and self sabotage before they even start.

      As for the OP

      I setup most of that this summer, and did a small test release to evaluate conversions. Within a month I had over 3,000 new subscribers, and as much in sales (and it's got the recurring $). I can't wait to get the full setup in place with the up-sell and refined sales material!

      Also, some really good friends are now moving $100k+ a month with that basic model.

      Caveat!!! It definitely requires some actual planning and forethought. Crushing news to the casual business junky looking for a quick fix. But it's more than worth it to have a real system in place.

      Thanks for sharing.
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      • Profile picture of the author tandren544
        Originally Posted by Ross Vegas View Post

        Sounds like you have a great goal to go after now. I suggest partnering. The trick about doing the stuff that actually works...most people think it's too hard and self sabotage before they even start.
        I like your style. Thanks
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    • Profile picture of the author Rod Cortez
      Originally Posted by tandren544 View Post

      Do all of this personally? Tall task for most internet marketers.

      Personally, I don't have six months and a few hundred to spend setting all of this up.
      I found that last sentence to be very interesting. Being in this business for a little over a decade I've learned one thing: if you want something BAD enough you will make the time and you'll save up / borrow the money to get it going.

      One of my specialties when I used to be a financial planner was help people find more money. Out of the 300 plus clients I accumulated over the years, I was able to find 100% of them more money. Making coffee at home instead of buying it at Starbucks or Seattle's Best. Creating a budget and tracking all expenses to know where all your money is going. Managing your investments so that they grow. Using coupons. And about 101 other ways people can find / save / grow the money that they already have coming in.

      I actually had an old client of mine call me a month ago for help with his finances because he said he was going broke. After some small talk he exclaimed how excited he was because he bought a new RV recently and wanted to take it out for a spin. I asked him how much the RV was and he said it was 28,000 dollars. I could only shake my head. People spend money on interesting things and not always within budget.

      Yes, it's a tall order for many internet marketers to follow Ron's outline, but this is business and starting a business always takes a lot of hard work. Sometimes it takes a super human effort. Some people work 12-16 hour days 6-7 days a week for months on end before they hit pay dirt. For some it takes even longer (the reasons behind that would span volumes).

      About 3 years ago there was a Warrior here who wanted a proven system on how to make money with no money. I asked him why I should take the time to coach him. He assured me he was hungry and would do ANYTHING I asked him to do because he wanted to succeed at this so badly.

      So I took him under my wing and starting giving him homework assignments to do. I advised him it would take him about 2 to 4 weeks before he made his first sale. He quit in one week saying "this is too much work, there has got to be a faster way."

      I replied, "There is a faster way, but you wanted to learn how make money without any money, so I'm teaching you how to use content and affiliate programs to do just that."

      That was 3 years ago and he is still looking for that "faster way". If he had stuck to the system I taught him he would have quit his job by now. Just because something looks like it's a lot of work doesn't really mean anything in the long run.

      RoD
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      • Profile picture of the author wickle27
        To everyone that is on the fence look no further than the Nike slogan and "Just Do It"
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  • Profile picture of the author CMCarlin
    Great thread. Theres a lot of chew here. Get crackin'!
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  • Profile picture of the author Slin
    Traffic, (not holding me back) most people can create an offer, but most people can't get traffic.
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    • Profile picture of the author theemperor
      Originally Posted by Slin View Post

      Traffic, (not holding me back) most people can create an offer, but most people can't get traffic.
      I think part of his point is if you can make the average visitor value higher e.g. $3.00 instead of $0.30 you can start using PPC methods, and traffic becomes a lot easier than if you have to rely on SEO. And I think SEO is good but I'd really love to turn a front-end profit from a PPC campaign. This is one of my 2011 goals

      This is what I am working on improving about my products - getting more visitors to buy and building a relationship, so I can then afford to splurge some money on PPC.
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      • Profile picture of the author paulie888
        Originally Posted by theemperor View Post

        I think part of his point is if you can make the average visitor value higher e.g. $3.00 instead of $0.30 you can start using PPC methods, and traffic becomes a lot easier than if you have to rely on SEO. And I think SEO is good but I'd really love to turn a front-end profit from a PPC campaign. This is one of my 2011 goals

        This is what I am working on improving about my products - getting more visitors to buy and building a relationship, so I can then afford to splurge some money on PPC.
        He details a full sales funnel with upsells and cross-sells, culminating in a very high ticket coaching product. It'd not necessarily need to be coaching, but just something that delivers a lot of value at the price level that you charge for it.

        With the resulting high average lifetime value of each customer, I think it'd be safe to say that the advertising campaign can be expanded beyond PPC to other paid methods like media buys and even direct mail/postcards, which can be tremendously profitable if you're targeting your prospects correctly (and is so much less competitive than many forms of online advertising).

        Paul
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  • Profile picture of the author pethanks
    This can encourage beginners in internet marketing. Thank you for sharing.
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  • Profile picture of the author theemperor
    Ron thanks for this - I have a couple of questions...

    I take it this is advice for experienced marketers? I don't think I am ready to mentor people yet for example, until I am making 6 figures full time IM myself.

    Are you are talking physical products here? Is that "real products" or just getting the digital burned onto CD and nicely packaged up?

    I can see why people will pay a lot more for something they can sit on their desk with pride.
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