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Sales Funnel?

by Mike Baker
12 replies
I would like some feedback on my idea for a potential sales funnel that I'm thinking of using.

Customer purchases product from here and is taken to PayPal to make payment. Once payment is made, the customer will be taken to an upsell page to another product. They can either purchase or scroll to the bottom of page and click "No thanks......" On the next page, the customer will have to enter their name and email address to receive their purchase. On this page there may be a bonus product.
For those customers that take the upsell product, they will be redirected back to another page to collect their name and email address to collect their purchases.
#funnel #sales
  • Profile picture of the author Shaun OReilly
    It's against PayPal's Terms of Service to force people to
    give you their contact details before they receive the
    download they've paid you for.

    You can ask them for their contact details but you must
    give them the download link immediately after they've paid
    you via PayPal.

    So, unless you want your PayPal account terminated,
    you'll need to re-design your sales funnel.

    Dedicated to mutual success,

    Shaun
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  • Profile picture of the author Mike Baker
    Oh that's right, I'd forgotten about that.

    OK so the customer goes to a thank you page with the download link, but how do we capture their name and email address? What do I do as an incentive?
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    • Profile picture of the author Shaun OReilly
      I normally add an opt-in box at the top of the page
      giving people the option to subscribe to my list and
      then also include a download link directly below it.

      Make a great offer and you'll get more people signing
      up for your list.

      So, think about the product they've just bought and
      then offer them a useful additional bonus or a related
      product.

      Sometimes, if they've just bought a PDF report, I'll
      offer them the audio or video version if they join my
      list.

      Dedicated to mutual success,

      Shaun
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  • Profile picture of the author Mike Baker
    Do you have or know of an example I can look at? Everything makes more sense to me when I have a visual representation.
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  • Profile picture of the author tpw
    Why not instead capture their email address and name from the paypal ipn, and prefill the opt-in form for them. Then make a case for opting in by suggesting product updates and new products will be announced on that list.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author cashcow
      I usually just put an optin form below the download link and I offer a freebie and let them know that they will be getting future product announcements on the list.

      I don't try to force people to optin because I really only want people on my list that actually want to be on the list. I figure that 10 people who actually want to hear about my products and what I have to say are worth way more than 100 people who were forced to signup.

      Lee
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      Gone Fishing
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    • Profile picture of the author DannyDarwin
      Originally Posted by tpw View Post

      Why not instead capture their email address and name from the paypal ipn, and prefill the opt-in form for them. Then make a case for opting in by suggesting product updates and new products will be announced on that list.
      The autoresponders I've worked with all have some kind of API/email-subscribe, so you could collect the information during payment and then send that information "in the background" to the autoresponder.

      So the customer goes from product page to Paypal, then from Paypal to "Please check your inbox and confirm..." (double opt-in).

      I can't post links yet, but try googling for "how do i integrate paypal with aweber" (change aweber to the autoresponder you are using)
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      • Profile picture of the author AlexNeill
        Hey Danny,

        Was not aware Aweber did that, thanks for that tip I am going
        to google it now.

        Alex
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        • Profile picture of the author redhalls7
          Hi,

          As long as you can accomplish that, I mean that paypal allows you to setup those kind of redirects, etc... then I find that really good and normal too, many do that... nothing extraterrestrial in that

          Karl
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          • Profile picture of the author deertrail
            Give them the option of downloading without opting in, but say something like "Note: you will miss out on free upgrades, bonuses and other perks if you choose this option" underneath the link.

            Works for me.

            -Bryan
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  • Profile picture of the author Mike Baker
    Thanks for the input guys. Keep them coming.

    What about if I offer a bonus on the thank you page, but to claim the bonus they must opt in?
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