Opinions Wanted for Product Name

24 replies
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#opinions #product #wanted
  • Not sure but a strap line could be .... let xxxx take the 'strain'!
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  • Profile picture of the author tandren544
    Originally Posted by DannyTX View Post

    Well I'm sorry to be asking for something with my first post. However, I am about to start a new business and just found this great forum.

    I am looking for opinions for a product name. I am launching an online business for this product likely in the spring of 2011 and am getting mostly positive feedback for the name. However, I would like some truly unbiased opinions about it.

    I have created / invented a new cookware item. Even though a patent is applied for I can't at this point say too much about it. Here is a similar scenario / kitchen gadget that I would like an opinion on regarding the name.

    Assume that there was no such kitchen gadget as a colander; you know the device used for rinsing and draining vegetables, etc. over the sink. And so lets say that one is invented and a name for it is needed. The inventor decides to call it the "Holy Pan".

    The name is catchy because of other uses of the word "Holy" such as "holy cow", etc. Plus the pan has holes in it for straining food items.

    My question is do you find the use of the word "Holy" to be offensive or inappropriate? Obviously as a product name it is in no way meant to have a religious meaning, etc. It is a new fangled pan with holes in it for rinsing and straining food. I'm just looking for unbiased opinions as to whether the inventor would be making a marketing mistake with this name.

    By the way my new product has holes in it. It is a very new and catchy cookware item. And at this point I plan to call it the Holy ????? What do you think? Is this a marketing mistake?

    Thanks
    It's funny, I like it! I have a crass sense of humor, though.
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  • Profile picture of the author King Shiloh
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    It's funny but I don't like it. Call it Pansieve.
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  • Profile picture of the author scortillion
    I don't find it offensive just doesn't catch my eye though, but it’s hard to say without knowing exactly what the device is and how it’s used.
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  • Profile picture of the author ragstworiches
    Shouldn't it be spelt "Holey", that for me is better.

    Phil
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    • Profile picture of the author DannyTX
      Holey has been tossed around. I guess I was concerned that if somebody has one and likes it, and tells a friend about it, that the friend would search for it and the spelling wouldn't get the product found by a search engine.

      Just wondering, do you think it is actually inappropriate? Or would people see the humor in the catchy name and not really give it any more thought?

      Also, there are many registered trademark names starting with "Holy". Some are religious, but many are not. I have found many businesses with the name "Holy" in it that were not religious oriented as well. I have just had a family member or two wondering if it was a wise marketing move to use the name.

      I appreciate the feedback!
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  • Profile picture of the author getsmartt
    Danny, I do not find the name offensive, but I would think there would be people that do. I would also suspect that there would be stores that would not carry the product (if you are planning a physical presence that could be a problem).

    This would probably be a better question to pose to a Marketing or PR firm rather than a group of people on a forum.

    I know if I was going to invest in making/marketing a physical product I would invest in some professional advice before I sunk my life savings (or a portion of them) into it.

    James
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    Was mich nicht umbringt, macht mich stärker

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  • Profile picture of the author somacorellc
    [DELETED]
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    • Profile picture of the author deertrail
      Originally Posted by somacorellc View Post

      Don't name your product "Holy" anything. Holey is fine, Holy is not. The slight remote possibility of pissing off a group of people is not worth it.

      How many products can you think of that:

      -Have Holy in their name and
      -Are successful
      People probably gave Richard Branson similar advice about Virgin.

      -Bryan
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      The FILTHY LIE that's keeping you from making the big money online in 2011 >> CLICK HERE
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  • Profile picture of the author DannyTX
    I appreciate everyone's feedback. Looks like Holey it is. I just registered a domain name. I also just headed off the manufacturer from molding the name on it. I actually told them to just leave the name off of the product in case I change my mind again. However, Holey just makes sense.

    I posted this question here and on a couple of other forums I participate in and the feedback is mixed. Many people see nothing wrong with it. Some do. However, why take a chance on offending anybody? That would only kill a sale. Also, getsmartt's point about a store not selling it really hit the mark. Wholesaling the product is likely a long way off if it ever happens. However, I could sure see some stores not liking that name at all. Political correctness is a very big deal these days.

    Also, I am pretty ignorant about search engine optimization, but I have been told that Holy, or Holey, or probably even Holee would be found if my website was set up right. I think I was told to be sure to have many variations in the Metatags.

    Thanks again everyone!!
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  • Profile picture of the author getsmartt
    I actually like "Holee", maybe even with another e an an ! Holeee! Pots and Pans, maybe it is just me, but I think people would remember that.

    James
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    • Profile picture of the author DannyTX
      Originally Posted by getsmartt View Post

      I actually like "Holee", maybe even with another e an an ! Holeee! Pots and Pans, maybe it is just me, but I think people would remember that.

      James
      Yeah, I'm kicking that around a little as well. Before I kick this business off in the spring I will end up with a half dozen domain names reserved.

      One good thing I learned this afternoon is that I can still modify my trademark registration application at the USPTO. I was under the impression that there were zero changes allowed after the application is filed. However, I talked to the Trademark Help Center this afternoon and they directed me to a page to change the name at no charge. I decided to sleep on what I end up calling it before I make the change in case there comes a point where the change can't be made free of charge.
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    • Profile picture of the author scortillion
      Originally Posted by getsmartt View Post

      I actually like "Holee", maybe even with another e an an ! Holeee! Pots and Pans, maybe it is just me, but I think people would remember that.

      James
      Now that catches my eye... I like it
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  • Profile picture of the author Regional Warrior
    Hi Danny

    Good luck on the venture , just to let you know here on Australia we have a company called "Holy sheet " so i think you will be fine with the name...

    Jason
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  • Profile picture of the author sarahberra
    I need more specific information about the product to make a better guess. I will do my best with the information that you've given me though. People like words that make it seem like the product will make thier life easier. Here are some names that fall into this category: Easy Pan, Simple Solutions Cookware, Culinary Creations Master piece Cookware, Easy Solutions Cookware and Pan Perfect. I will let you know if I come up with more ideas. Good luck!
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  • Profile picture of the author WillR
    Just remember, any publicity is good publicity. If people have a problem with your name it is only going to end up getting your name out to more people. Sometimes you have to play on the edge and take some calculated risks to get ahead and stand out from others.

    As the above poster said, in Australia we have 'Holy Sheet'. But as you all probably know, we are fairly laid back here and are not going to get too strung up on a name - it's just a name. If the product works and people like it, they will buy it.

    Why not call it the 'Holy **** Strainer'....?
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  • Profile picture of the author Dennis Gaskill
    While I wouldn't find it offensive, some would. I don't think it's a good business decision to write off that segment of the market with the name, when the name can be many things that are inclusive rather than offensive.

    Additionally, some will not like that you've used "holy" when the proper word would be "holey." I know that's true because if I make a typo or spelling error or grammar mistake in my newsletter, it isn't long before the grammar police are pointing it out. Believe it or not, but people make purchase decisions based on criterion as flimsy as that.
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    Just when you think you've got it all figured out, someone changes the rules.

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  • Profile picture of the author Hoodyy
    I like the idea of Holeee as well.

    If you're worried that people will tell their friends when it was called Holey and their friend might spell it wrong - then a crazy spelling such as Holeee! would fix that.

    "Hey man, I got this new product, Holeee! It's amazing?"

    "Holy?"

    "Yeah, but it's got Holy with three e's! H..O..L..E..E..E!"
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  • Profile picture of the author DannyTX
    I wish I could be a little more specific as to what the product is. And with a Utility Patent application filed some would say to go ahead and pour out the info. However, based on some information that I learned on an inventor's forum I have decided to pause and wait a little longer or possibly until I launch the business. Anything could go wrong with my launch date, but early spring is the plan.

    The product is a very unique cookware that is supposedly patentable. It has holes in it that serve a very specific purpose and are what make it unique. I have had a restaurant owner / chef give it a test drive and got a double thumbs up from him.

    The name is truly important for this product. It is suggestive and catchy as well. I think I have settled on a logo as well which will look good with any of the spellings. I guess I am going with Holey, Holee, or Holeee, but most likely Holey, since Holey is actually a real word. Political correctness just set in after thinking about it some more, so Holy is out.

    Actually for about a year I had favorable talks ongoing with a major manufacturer who was thinking of adopting this product and paying me a royalty. The director of marketing didn't like Holy either. Anyway the talks fell apart and I am going to dive in and take this to market myself.

    I really appreciate everyone's feedback. I can't believe I just found this great forum. I look forward to the wealth of information that is here.

    Thanks again!!
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  • Profile picture of the author Vincenzo Oliva
    If you want to spell it "Holy" the only possible religion it would affect would be Catholic. And it is NOT offensive in any way. People say "Holy $hit" right I don't hear any complaints from the church. I can remember seeing a food product called "Holy Guacamoly" before. There was a ""Holy Cow" brewery in Las Vegas.
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  • Profile picture of the author Vince L
    The name "Holy", "Holey", or "Holee" doesn't speak to me...maybe has too much religious connotation.

    If you go with it I like "Holee" best.

    Maybe you could make a spot with Robin (of Batman and Robin) using your device and using his catch phase..."Holy Strainer Batman, this strainer is amazing..." lol...thats a freebie for you.

    Good luck!
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  • Profile picture of the author RentItNow
    No i do not like that name at all. Eban Pagan says to use names such as Money Machine, Promoted Products, Rapid Renting,etc. Maybe a better name for the strainer would follow this naming convention. More memorable.

    I am much much more aware of how people read. There is almost a conscious and subconscious understanding. For instance, when an author says "Look, I simply am not aware of...." the word Look is defensive even though that may not have been the intention.

    I remember watching an episode of "Pitchmen" where Billy Mayes changes the name of the "BlackJack" to "Jupiter Jack" at the last minute. To me, that decision ruined the potential success of the product.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author WillR
      Originally Posted by RentItNow View Post

      Eban Pagan says to use names such as Money Machine, Promoted Products, Rapid Renting,etc. Maybe a better name for the strainer would follow this naming convention. More memorable.
      Eban Pagan just says that because he called his business Double Your Dating and his pen name is David Deangelo - and he makes a lot of money. There would be a lot of people out there with products named in the same style that are not selling at all. And a lot of people out there with weird unconventional names that are selling a ton more than Eban.

      I think the success of his business has way more to do with the marketing and the actual product, than the name.

      If your name is controversial, it will only end up helping you in the long-run. Anything that gets people talking is a good thing. For every person you annoy, there will be another 10 people who hear about your product because of that annoyed person.

      Sounds good to me... and as has happened in the past, people (like me) will end up defending your product against those narrow minded people.
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  • Profile picture of the author Rosa2303
    that's a good opinion
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  • Profile picture of the author DannyTX
    While digging for problems with using Holy as the first part of the name I found a link on a Catholic Forum where the use of Holy was discussed as the prefix of business names, various expletives, etc. Apparently the Catholics for the most part have no problem with this name. Actually they have a great sense of humor. I too was thinking about all of the Batman shows where the term Holy...........was used. That slang term is precisely why I wanted to use the name.

    After much thought the spelling really isn't going to be a deal killer if it is changed to Holey, Holee, etc. If the site is done right supposedly the search engines will find it if somebody is looking for it. And there is one more big plus for my name change as well, and that is that .com for my original name choice is being squatted on by somebody oversees. There is no website in place, and this guy holds a LOT of domain names. I guess he is a true cyber squatter. I was going to have to use .net for my domain name if Holy was used. Now I have a .com name reserved.

    As far as search engines I was only thinking of somebody hearing about the product and searching for it. My initial advertising is going to be running small want ads in the back of Southern Living and a few other magazines. I will have a short word ad with hopefully a catchy enough phrase to attract a potential buyer to my website. If they spell the web address as advertised there will be no problem.

    I guess I only see pluses to the change. If I am successful with the product there are any number of things that could happen in the future. I could try to get some resellers, and some of them might pass on it due to a religious connotation. I could possibly sell the business someday and who knows, the buyer might have a problem with the name. And you wouldn't want to buy an existing product that is selling and change the name of it.
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