How Your School Teachers Conditioned You to Fail in Internet Marketing
So, you read the chapter and you take the quiz. Done.
"Read chapters 18 & 19 tonight. Quiz tomorrow."
So, you read the chapters and you take the quiz. Done.
"Final test on Friday."
So, you skim through the chapters again, try to remember key information and you take the test. Done.
Then, it's on to the next class and the next textbook.
Basically, what you've learned is that you read material, you take a test on it and you're done. For the most part, there is no continuous application of knowledge. You learn something, you're tested and then you move on to the next thing.
Sound familiar?
It's much like people that buy products on Internet marketing.
They buy an eBook, they read it and then they move on to the next eBook.
We frequently bemoan the fact that people don't actually put to use the stuff they read.
We often assume they are just too lazy to do the work, that they are just hunting to find the magic ATM machine that will mystically appear after reading an eBook.
But, that's what they were taught in school.
You read the book and you get a gold star. The work is reading the book. You might have to answer a few questions about what you've read, but you rarely, if ever, actually had to apply the knowledge you learned in order to get that gold star.
You read the book and you earn a reward.
That's what people have been largely prepared for. It becomes a subconscious sort of thing. "I read this book, so I should be rewarded now."
Doing some sort of work beyond reading just never really occurs to people because they haven't been prepared for it.
You read the book and you earn a reward.
If you don't get a reward after reading the book, well, I guess maybe try another book.
Then another.
And another.
Where's my reward?
Sadly, people have largely been conditioned to expect a reward after reading something a and not to expect a reward after reading something AND applying what they have learned.
So, if you're selling information products to this crowd, and you really want to help them, it's not just their mindset that you need to overcome, but 12 to 13 years or more of conditioning from their education, that taught them to expect their gold star simply for reading.
Reading is just the start of learning.
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