Franks #s are Wrong!

by SeanIM 8 replies
http://www.shapeable.com/open-rates-issue2.gif

His elabs or infusion soft is not accounting for the
10-20% of marketshare that is not accepting auto loads of images via the
thunderbird client...

So what he's pitching is actually BETTER than expected...

:thumbsup

-S
#main internet marketing discussion forum #franks #wrong
Avatar of Unregistered
  • Profile picture of the author pwebbiz
    I always wondered how they track open rate....

    Anyway, if I learned one thing from Kern it wouldn't be "heres what I got" nor would it be "bad news" but it's send out videos that get the forum in your niche TALKING about you!

    Michael
    {{ DiscussionBoard.errors[22760].message }}
  • Profile picture of the author wilson765
    Good point Sean

    and not only Thunderbird. Gmail doesn't autoload images either and how many of us use that.

    Steve
    {{ DiscussionBoard.errors[22857].message }}
    • Profile picture of the author Anna Johnson
      Because more and more email clients require you to manually download images (which a lot of people don't do) open rates are increasingly becoming less reliable as a measure of how many people read your email:

      Why Your Open Rate Is Shrinking (It's Not What You Think...)

      Anna
      Signature
      Discover a REAL Internet marketing newsletter
      News, comment, research, tips and more.
      (And great freebies when you subscribe...)
      {{ DiscussionBoard.errors[23129].message }}
      • Profile picture of the author Tamer
        I for one, never allow Gmail to load images from any newsletter...
        (Actually, whenever its possible, I chose to get newsletters in plain text).

        So, you're correct... hist idea is better than the ratios he actually shown.

        Tamer
        {{ DiscussionBoard.errors[23208].message }}
        • Profile picture of the author Kim Standerline
          Originally Posted by timtim2500 View Post

          I for one, never allow Gmail to load images from any newsletter...
          (Actually, whenever its possible, I chose to get newsletters in plain text).

          So, you're correct... hist idea is better than the ratios he actually shown.

          Tamer
          Rightly or wrongly, I don't send out emails to my list in html, (I always use text)

          Reason being the odd times I've tried it, it ends up in my own spam folder (so I don't see the point in doing so). Nice to see people trying to push the boundries tho

          Kymi
          {{ DiscussionBoard.errors[23235].message }}
          • Profile picture of the author jasonl70
            good point.. I've had CTR's higher then open rates before
            Signature

            -Jason

            {{ DiscussionBoard.errors[23544].message }}
          • Profile picture of the author Harlan
            Originally Posted by Kim Standerline View Post

            Rightly or wrongly, I don't send out emails to my list in html, (I always use text)

            Reason being the odd times I've tried it, it ends up in my own spam folder (so I don't see the point in doing so). Nice to see people trying to push the boundries tho

            Kymi
            Kim, I put it to you that it's not the HTML causing it to end up in the SPAM folder.

            I send out an HTML email every week for one of my lists. My open rates are from a low of 34% to a high of 87%. It's all subject line related.

            I keep my SPAM ALERT score to an absolute minimum and send out dual emails.

            Let me ask you a question - how many real businesses send out text emails?

            Macys, LL Bean, Costco type businesses.

            None.

            Think about how sending out a nice HTML brands you....

            I'll be moving all my lists to HTML.

            It's on my list.
            Signature

            Harlan D. Kilstein Ed.D.
            Free NLP Communications Course at http://www.nlpcopywriting.com
            http://overnight-copy.com
            Get Fit In Four Minuteshttp://just4minutes.com
            Learn how to build a Super Site Without SEO http://supersiteformula.com

            {{ DiscussionBoard.errors[23556].message }}
            • Profile picture of the author camforbes
              I'd say it's actually a bit higher than 30% actually... for some reason I get 3 of his emails ever time they get sent out. I delete 2 and read the 3rd.

              So "my" open rate is actually 100% even though it would show as 33.3%!
              Signature
              {{ DiscussionBoard.errors[23653].message }}
Avatar of Unregistered

Trending Topics