along the same niches.
1shoppingcart- 17,865 (starting in 2004 and purged it about 2 years ago)
aweber- 17,085 (about 2 years old)
Here's my delema...
I get about a 5-10% open rate with aweber (10% being the high)
I get about 3-4% on the 1shop lists
I email at least 3-4 times per week, maybe more.
I send both content and promotions.
I get conversions when I email
Since I really don't know what the average or normal is, I have
no idea if I am getting good results or poor results.
I am a fulltime marketer, so my business does enough to support my lifestyle,
but I seem to think I could be getting better results.
Is 5%-10% normal for open rates on a list that size?
-> Try and purge the list?
-> And if I do that, how do I know if I got the message
out to all the right people?
-> Do I just keep building the list and leave all the "dead wood" in there?
If 2,000 people out of 35,000 are opening the email, shouldn't I try and get
rid of the other 33,000? But that leads to the question that maybe the 2,000
who are opening are different each time?
How do I effectively find those 33,000 to get rid of them?
Sorry for the long post, but this is something that has been bugging me.