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Frank Kern's copy for Tony Robbins

by Johnson Tay
16 replies
Here it is: Tony Robbins tells you how to take control of your finances

Frank says he wrote the copy in 30 seconds, and it isn't his best.

But I thought it is pretty stellar for a 30 seconds work, don't you think so?
#copy #frank kern #robbins #tony
  • Profile picture of the author Shaun OReilly
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  • Profile picture of the author Michael Oksa
    Originally Posted by Johnson Tay View Post

    Here it is: Tony Robbins tells you how to take control of your finances

    Frank says he wrote the copy in 30 seconds, and it isn't his best.

    But I thought it is pretty stellar for a 30 seconds work, don't you think so?
    If he said he wrote it in 30 seconds then he ought to be in the Guiness Book of World Records, because that's typing at 622 words per minute - and that doesn't include ANY proofreading, editing or ormatting.

    A bit of an overstatement. And for what purpose?

    All the best,
    Michael
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  • Profile picture of the author jazzyjeff
    Johnson,

    That is a pretty good opt-in page for 30 seconds. All the key elements of an opt-in page are in there. Short, bullet points, good headline...only one problem:

    In the audio, Tony Robbins says, just drop your email in the box above. But the opt-in box is actually below his picture/audio.

    Jeff
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  • Profile picture of the author R Hagel
    Just an aside -- Tony Robbins should be getting some traffic on the site, because he mentioned the URL on Larry King Live last night.
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    • Profile picture of the author Johnson Tay
      LOL... Frank forgot the "above-the-fold" rule when it comes to positioning the opt in box to get highest opt ins. But, it was smart of him to request for an email only. I heard it improves conversion
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  • Profile picture of the author ste25
    Banned
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    • Profile picture of the author SeanIM
      I can dig it...it's straight and to the point.

      I don't think it's one of Franks more complex
      masterpieces but I'm certain it will do the trick.

      - Sean




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    • Profile picture of the author Tom B
      Banned
      Originally Posted by ste25 View Post

      Someone forgot (or was too lazy) to proofread the salespage. Not impressed.

      Maybe they are more concerned with conversions.
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  • Profile picture of the author pjs
    Originally Posted by Johnson Tay View Post

    Here it is: Tony Robbins tells you how to take control of your finances

    Frank says he wrote the copy in 30 seconds, and it isn't his best.

    But I thought it is pretty stellar for a 30 seconds work, don't you think so?
    I think he said he wrote it with about 30 seconds notice. Meaning he had no real time to prepare but I'm sure he spent some time to actually write the copy hehe
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    • Profile picture of the author Michael Oksa
      Originally Posted by pjs View Post

      I think he said he wrote it with about 30 seconds notice. Meaning he had no real time to prepare but I'm sure he spent some time to actually write the copy hehe
      That makes a big difference.

      It's just that it was humanly impossible to actually write it that quickly, even with voice recognition software.

      However, if he had short notice and wrote it off the top of his head, then no problem. Sometimes the gut feeling type of copy can do better than the "experts" would expect.

      All the best,
      Michael
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      "Ich bin en fuego!"
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  • Profile picture of the author tanya7zhou
    Originally Posted by Johnson Tay View Post

    Here it is: Tony Robbins tells you how to take control of your finances

    Frank says he wrote the copy in 30 seconds, and it isn't his best.

    But I thought it is pretty stellar for a 30 seconds work, don't you think so?
    30 seconds??? Well he couldn't have written that copy for Tony Robbins in 30 seconds. But we all know Frank Kern......Hype man.

    He said that for hype's sake!
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  • Profile picture of the author John Rowe
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    • Profile picture of the author Keegahn
      I believe it was for Tony himself - doing a whois on the domain name 'TonyRobbinsEconomy.com', which redirects to that exact page, says the domain was registered by some Mike Koenigs cat.

      Visiting MikeKoenigs.com shows that he's an Internet Marketer but there's also a video of Tony talking about this Mike character... and a photo of Mike, Frank and Tony at some cafe.

      Research ninja!
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  • Profile picture of the author John Rowe
    Did Frank write that for Tony, or as an affiliate of Tony's new product? There is a difference.
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  • Profile picture of the author Don Schenk
    What surprised me is the download page is presented after you give your email address but before you do the email confirmation with Aweber.

    Anyone can receive the audio files without actually doing the double optin! Just don't confirm, and you won't be in Tony's list.

    I did confirm because I want to see how he is marketing online.

    :-Don
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