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Marketing Books - Any Recommendations?

by Hoodyy
3 replies
So before the Christmas break I want to ravage the campus' library of all it's killer marketing books for some light reading while spending the festive season with my family.

Any recommendations on what I should pick up?
#books #marketing #recommendations
  • Profile picture of the author Woody C
    Although this thread is more targeted at copywriting, the subject matter of a lot of these books tend to cross over. I would recommend reading through the thread and look for multiple recommendations.

    http://www.warriorforum.com/copywrit...ooks-ever.html

    As for straight up marketing books, I think you should start out with the NO B.S booksby Dan Kennedy (all of them are quality) and for psychology for advertising go with Ca$hverting by Drew Eric Whitman.
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  • Profile picture of the author Marvin Johnston
    Without knowing your particular interest, it is really hard to recommend marketing books since they would be based on *my* interests.

    That disclaimer aside, these are some I like and are oriented towards direct marketing although the information is invaluable for anyone doing any selling:

    The Gary Halbert Newsletters - The Gary Halbert Letter
    The Robert Collier Letter Book
    Vincent James - 12 Month Millionaire

    Marvin
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    • Profile picture of the author deertrail
      "My Life In Advertising" and "Scientific Advertising" by Claude Hopkins.

      -Bryan
      Signature
      The FILTHY LIE that's keeping you from making the big money online in 2011 >> CLICK HERE
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