What is this squeeze page crap!?

40 replies
Why do fellow internet marketers insist on using a spammy squeeze page for their clients who obviously all know the ins and outs of squeeze pages...?

-FAT HEADING

-CATCHY LIE

-PLAY ON INSECURITIES

-FALSE TESTIMONIALS

-PHOTO OF PORSCHE

-ANOTHER CATCHY LIE

-SOME HALF-TRUE BULLET POINTS WITH BIG 'TICKS' NEXT TO THEM

-HOW MANY 'SPOTS' ARE LEFT

-FREE BONUSES

-THE FALSE PRICE

-..ANOTHER FALSE PRICE

-....ANOTHER FALSE PRICE

-......ANOTHER FALSE PRICE

-THE RRREEEAAALLL PRICE!!

Then you get those annoying popups when you want to leave the page..

Does this really give any credibility to the product on sale?

I mean, sure, I SORT OF understand the technique for most 'unsuspecting' niches, but why use these squeeze pages for fellow marketers.. we all know what you are doing..
#crap #page #squeeze
  • Profile picture of the author Martin Avis
    What you are describing is a crappy sales page, not a squeeze page. That is generally something different.

    But apart from that, good point made.

    Martin
    Signature
    Martin Avis publishes Kickstart Newsletter - Subscribe free at http://kickstartnewsletter.com
    {{ DiscussionBoard.errors[3024810].message }}
  • Profile picture of the author jasonmorgan
    • Some people just don't know any better
    • They read it in an ebook so it must work
    • Some of your fellow marketers apparently don't think much of you
    • People are still buying, maybe our fellow marketers know something we don't
    Signature

    I'm all about that bass.

    {{ DiscussionBoard.errors[3024914].message }}
  • Profile picture of the author Thomas Michal
    They convert.

    Just look at infomercials. they're all hype, but they sell.
    {{ DiscussionBoard.errors[3024953].message }}
    • Profile picture of the author KevinTorrence
      Yep ... more than likely because it's working for them. Working optimally? They may not actually know. Also, there's a good chance it's a copycat kinda thing "If it 'works' for them, then..." It could also be some sorta cheesy PLR template or something too.
      Signature
      {{ DiscussionBoard.errors[3025001].message }}
    • Profile picture of the author goindeep
      Totally get what your saying dude. It dont work on me thats for sure.

      I buy **** that is genuine.

      And like another warrior said, itrs probably cos they think its right. They dont know any better.

      What id like to say to you is: who cares? Why do you care that some dumbass marketer has wasted thousands on design, code, hosting, traffic and launch to only make some of his/her money back.

      Trust me dude, i have been so pissed off at marketers before, but where did that get me? I learnt that to go foreward just focus on yourself only and put your right foot foreward, who cares what others are doing or not doing. Its not making you grow is it?

      You only have 24hrs in a day, dont waste it wasting time.
      {{ DiscussionBoard.errors[3025015].message }}
      • Profile picture of the author dadamson
        Originally Posted by Andrei Rotariu View Post

        Totally get what your saying dude. It dont work on me thats for sure.

        I buy **** that is genuine.

        And like another warrior said, itrs probably cos they think its right. They dont know any better.

        What id like to say to you is: who cares? Why do you care that some dumbass marketer has wasted thousands on design, code, hosting, traffic and launch to only make some of his/her money back.

        Trust me dude, i have been so pissed off at marketers before, but where did that get me? I learnt that to go foreward just focus on yourself only and put your right foot foreward, who cares what others are doing or not doing. Its not making you grow is it?

        You only have 24hrs in a day, dont waste it wasting time.
        Yea I hear ya!

        I never like to follow the trends so it doesn't make sense to me that soo many people use the same damn squeeze templates.

        Oh well, more room for me to look more genuine
        {{ DiscussionBoard.errors[3028117].message }}
      • Profile picture of the author donhx
        Originally Posted by Andrei Rotariu View Post


        And like another warrior said, itrs probably cos they think its right. They dont know any better.

        So, who among us has made the same offer on a traditional sales page and, say, a blog page? What were the results in dollars and cents? That's the only thing that matters.

        There is no real sense in condemning traditional sales pages without facts. Lots of thing in life are annoying. But if they generate more income than other methods, I really don't care.

        I hate it when my favorite movies on TV are constantly interrupted by commercials. I could scream because of the way they butcher movies. But I watch anyway because there is enough value left to keep me in my chair. Same goes for sales pages... until someone comes up with some hard facts otherwise, they are worthwhile to create and maintain.

        It is not a matter of how people feel about sales pages, it is a matter of how much revenue they generate compared with other methods.
        Signature
        Quality content to beat the competition. Personalized Author Services
        {{ DiscussionBoard.errors[3028844].message }}
        • Profile picture of the author JohnMcCabe
          Originally Posted by paulie888 View Post

          Whether it's a squeeze or sales page, they'll ultimately use what converts best (if they're smart enough to use split testing, that is). Don't make the classic mistake of identifying yourself as the target consumer, because maybe you aren't?

          The numbers don't lie, and the smart marketers will always do things by the numbers. If it's a big launch, you can be fairly sure that they have done at least some split testing on the sales and squeeze pages.

          Paul
          How do you know you aren't looking at a failed test?
          {{ DiscussionBoard.errors[3028855].message }}
          • Profile picture of the author jerem25
            Most are just chasing the money and doing it to save time and hopeful they will get rich quick. They aren't doing it because they enjoy it. As far as copying something, or using PLR, it isn't a bad thing because every product out there could use someones creative ideas added to it to make it better!
            Signature

            Jeremy Whiteley
            Tips, and Techniques for Affiliate Marketing
            http://www.myemarketingweatlh.info
            Google Traffic Strategies
            http://www.myemarketingwealth.info/w...-home-a-review

            {{ DiscussionBoard.errors[3028902].message }}
      • Profile picture of the author keep.livin
        You know, hype is only a bad thing if you can't live up to it.

        everyone here makes great points for both sides i think, but Andrei really has it right.

        i don't think there's anything wrong w copying what works either. i'm not here to win originality points. my family needs to eat. follow in the steps of those that have gone before you, right? so fill in the gaps to focus on your strengths.
        Signature
        {{ DiscussionBoard.errors[3028926].message }}
  • Profile picture of the author Paleochora
    Does this really give any credibility to the product on sale?
    Man I am with you on this 100%

    I hate 99% of salespages I get put in front of me. I prefer video as it offers less opportunity for this kind of rubbish and gives the opportunity for the seller to establish a pre-sales relationship with the potential customer.

    Although I have seen a worrying trend. That is some marketers think its really clever to have a complete 'scroll forever' sales page with a video at the top showing a powerpoint presentation of......the salespage! Yes, some bozo just reading out the salespage copy, lol. What a missed opportunity.
    {{ DiscussionBoard.errors[3024994].message }}
    • Profile picture of the author CyberSorcerer
      Originally Posted by Paleochora View Post

      That is some marketers think its really clever to have a complete 'scroll forever' sales page with a video at the top showing a powerpoint presentation of......the salespage!
      This is very true, the powerpoint presentations is what I'm talking about, although I have seen video's of the marketer scrolling the very same sales the person is on?

      This is what I tell my students about Guru's, experts, etc using powerpoint presentations. IMO, the reason their using PP is because they don't know enough about internet marketing to give a demonstration video of what their doing from memory. Or their not able to teach without some sort of visual que reminding them what to say.

      Now don't get me wrong, there are certain areas where you need to use a PP presentation to teach something. But to have 80-90% of your course in PowerPoint? Something is wrong somewhere if you ask me.
      {{ DiscussionBoard.errors[3030587].message }}
  • Profile picture of the author Steven Fullman
    1. Here's what I've got
    2. Here's why you need it
    3. Here's why you can trust me
    4. Here's where you can get it
    5. Here's why you need to get it now
    Signature

    Not promoting right now

    {{ DiscussionBoard.errors[3028191].message }}
  • Profile picture of the author jasonthewebmaster
    Banned
    I run when i see a crappy sales page with all those characteristics.

    I REALLY hate when i see a sales page for a product YET THEY NEVER TELL YOU WHAT IT ACTUALLY IS!

    I leave those immediately. If i can't scroll down and see the actual product in action (video, screenshots, SOMETHING) then there is no FREAKIN way I will buy.
    {{ DiscussionBoard.errors[3028239].message }}
  • Profile picture of the author paulie888
    Whether it's a squeeze or sales page, they'll ultimately use what converts best (if they're smart enough to use split testing, that is). Don't make the classic mistake of identifying yourself as the target consumer, because maybe you aren't?

    The numbers don't lie, and the smart marketers will always do things by the numbers. If it's a big launch, you can be fairly sure that they have done at least some split testing on the sales and squeeze pages.

    Paul
    Signature
    >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
    {{ DiscussionBoard.errors[3028275].message }}
    • Profile picture of the author JohnMcCabe
      A lot of the crappy marketing materials you see out there come from wannabe marketers playing "monkey see, monkey do" without really seeing the whole picture first.

      They download a PDF with the 'million best sales letters' and try to copy them without doing the homework first. They work desperately looking for "killer copy" so they can worry about important stuff, like where to stack all that money...

      Here's a wacky idea... Tell the truth in an interesting way...

      {{ DiscussionBoard.errors[3028720].message }}
      • Profile picture of the author Jeff Henshaw
        1. Here's what I've got
        2. Here's why you need it
        3. Here's why you can trust me
        4. Here's where you can get it
        5. Here's why you need to get it now
        Ok, I like your succinct sales page.

        Now if you are in the market to buy a squeeze page ...

        Jeff.
        {{ DiscussionBoard.errors[3028745].message }}
      • Profile picture of the author moonviper
        I agree that it's the copycat way of doing things.

        As a web designer, I can always tell the clients level of knowledge simply by the terms they use. Once they use the term "squeeze page" it's a clue that they've read all the crappy ebooks out there.

        That's not necessarily a bad thing, but it helps me speak their language.

        I've learned when I attempt to buy things on the internet to always back out of the sales or squeeze page. Once you try to leave, you are often presented with a better (lower) price, and I've saved a TON of money this way!
        {{ DiscussionBoard.errors[3028756].message }}
      • Profile picture of the author jasonmorgan
        Originally Posted by JohnMcCabe View Post

        A lot of the crappy marketing materials you see out there come from wannabe marketers playing "monkey see, monkey do" without really seeing the whole picture first.

        They download a PDF with the 'million best sales letters' and try to copy them without doing the homework first. They work desperately looking for "killer copy" so they can worry about important stuff, like where to stack all that money...

        Here's a wacky idea... Tell the truth in an interesting way...

        YouTube - Crazy People Trailer
        Jaguar Sold... I don't even need to watch the video. They are speaking to me!
        Signature

        I'm all about that bass.

        {{ DiscussionBoard.errors[3028816].message }}
    • Profile picture of the author thebitbotdotcom
      Originally Posted by paulie888 View Post

      Whether it's a squeeze or sales page, they'll ultimately use what converts best (if they're smart enough to use split testing, that is). Don't make the classic mistake of identifying yourself as the target consumer, because maybe you aren't?

      The numbers don't lie, and the smart marketers will always do things by the numbers. If it's a big launch, you can be fairly sure that they have done at least some split testing on the sales and squeeze pages.

      Paul
      I try to remember that when I write. I am not writing for me at my knowledge level, I am writing for someone who has a layman's level of knowledge (not that I'm some expert).

      Without a doubt, must squeeze pages probably look absurd to readers of this forum, but if you are not familiar with IM, it probably catches you off guard...oooohhhh, look at all of the pretty colors...ooohhhh...
      Signature
      Do Your Copywriting Skills Suck?

      Let Us Help You Develop Your Writing Skills!

      Submit Guest Posts With [ TheBitBot.Com ]
      {{ DiscussionBoard.errors[3028789].message }}
  • Profile picture of the author bizman413
    I try to make my "squeeze pages" as simple as possible. I'm not trying to sell them, I just want their email address and name. IF they want what I have to offer they'll give it to me, if they don't, they won't.
    {{ DiscussionBoard.errors[3028808].message }}
  • Profile picture of the author scrofford
    I wouldn't own a Porsche anyway...I'd rather have a Lamborghini!
    {{ DiscussionBoard.errors[3028815].message }}
    • Profile picture of the author dadamson
      Originally Posted by scrofford View Post

      I wouldn't own a Porsche anyway...I'd rather have a Lamborghini!
      I was actually going to say Lamborghini in my OP but I forgot how to spell it....
      {{ DiscussionBoard.errors[3028875].message }}
  • Profile picture of the author donhx
    Originally Posted by dadamson View Post


    ....why use these squeeze pages for fellow marketers.. we all know what you are doing..
    Oh, oh. That statement would seem to indicate you don't get it.

    "Fellow marketers" are a large slice of the buying pie. I think I have an old e-book around here where I explain that for $14. In it, I share how enlightenment about this topic is really your last barrier to riches, or maybe second to last, I forget.

    In any event, IM nirvana is within your reach. Since you are so close to understanding all the mysteries, there's no sense for you to to stop spending on IM products now. Just invest in a few more and you will be able to achieve the financial freedom that you could only previously dream about.
    Signature
    Quality content to beat the competition. Personalized Author Services
    {{ DiscussionBoard.errors[3028927].message }}
  • Profile picture of the author 82ana
    Its become a formula, for some?
    Signature
    Old age means realizing you will never own all the dogs you wanted to.

    Healthy Aging
    {{ DiscussionBoard.errors[3028963].message }}
  • Profile picture of the author celente
    OMG, OP post is very intresting.

    If I did not use squeeze pages, and offer high quality stuff, I would be broke.

    Yes, I put my success down to building many lists in highly profitable niches.

    Without a squeeze page I do not get a list.

    I guess you get my point.
    {{ DiscussionBoard.errors[3029395].message }}
  • Profile picture of the author dadamson
    I guess it comes down to personal preference.

    I have done a lot of split testing myself.

    Sure, I could use hyped up sales pages, double exit popups, weekly hardsell emails... I'd probably make more money too..

    But it's just not something I am into. At the risk of sounding a little snobbish, I prefer my ethical marketing ways. I'm doing great without the use of lies and baby-talk to my clients.

    Treat people how you would like to be treated.

    I am always willing to spend money on services that I admire, and I personally won't buy a product if their sales page is too 'salesy'.

    Either way, I guess, do what works for you, not what works for others.



    Dave
    {{ DiscussionBoard.errors[3029430].message }}
    • Profile picture of the author JamieSEO
      People use what works

      There are two ways to get attention:

      Be the best

      OR

      Be annoying

      Either way market research has proved that people will remember you, your brand name and your product and so you make sales.

      Some people go for the "be annoying" route

      I don't like it. I don't use it. But it does work for some
      Signature

      {{ DiscussionBoard.errors[3030002].message }}
      • Profile picture of the author dadamson
        Originally Posted by JamieSEO View Post

        People use what works

        There are two ways to get attention:

        Be the best

        OR

        Be annoying

        Either way market research has proved that people will remember you, your brand name and your product and so you make sales.

        Some people go for the "be annoying" route

        I don't like it. I don't use it. But it does work for some
        That's an interesting take.

        Getting attention = Be the best OR be annoying.

        I guess it translates into normal everyday life in a way..
        {{ DiscussionBoard.errors[3030100].message }}
      • Profile picture of the author mcmahanusa
        Originally Posted by JamieSEO View Post

        People use what works

        There are two ways to get attention:

        Be the best

        OR

        Be annoying

        Either way market research has proved that people will remember you, your brand name and your product and so you make sales.

        Some people go for the "be annoying" route

        I don't like it. I don't use it. But it does work for some
        Third choice: be the best at being annoying
        Signature

        Success is not to be pursued; it is to be attracted by the person you become - Jim Rohn

        Visit our beautiful gardens

        {{ DiscussionBoard.errors[3032974].message }}
  • Profile picture of the author SeverinH
    Originally Posted by dadamson View Post

    -THE FALSE PRICE

    -..ANOTHER FALSE PRICE

    -....ANOTHER FALSE PRICE

    -......ANOTHER FALSE PRICE

    -THE RRREEEAAALLL PRICE!!
    Oh man your mentioning those fake prices cracked me up. Reading those squeeze pages is like reading an infomercial script.

    "Are you tired of having to sit down every time you need to poop? NOW YOU DON'T HAVE TOO! Introducing the STANDING POOP SCOOP. We're not charging $300, were not even charging $200, for ONLY $199.99 you can own you very own Poop Scoop! price does not include shipping, handling or taxes."


    I have to agree with you that its almost offensive to read those squeeze pages directed at internet marketers.
    {{ DiscussionBoard.errors[3030194].message }}
    • Profile picture of the author sal64
      Originally Posted by SeverinH View Post

      Oh man your mentioning those fake prices cracked me up. Reading those squeeze pages is like reading an infomercial script.

      "Are you tired of having to sit down every time you need to poop? NOW YOU DON'T HAVE TOO! Introducing the STANDING POOP SCOOP. We're not charging $300, were not even charging $200, for ONLY $199.99 you can own you very own Poop Scoop! price does not include shipping, handling or taxes."


      I have to agree with you that its almost offensive to read those squeeze pages directed at internet marketers.
      lol... ok, so all your prices are real? do sell with no mrk ups? No profit margin? Who exactly determines what a good or bad price is?

      Last time I checked, it's the customer who votes with their credit card.

      It's called marketing FFS, and it's everywhere in life.
      Signature
      Internet Marketing: 20% Internet - 80% Marketing!
      You Won't See The Light Until You Open Your Eyes.
      {{ DiscussionBoard.errors[3031182].message }}
  • Profile picture of the author Robert Puddy
    so just how did this thread make you any more money?

    Why spend the energy ranting about something you cant change, cant know for sure it doesnt work

    either you do it and make money or you dont do it and make money

    What other people are doing should only be of interest to you if your contemplating trying it your self, if your not even considering doing it your self why bother ranting about it?

    How did it move your position forward?
    {{ DiscussionBoard.errors[3030566].message }}
    • Profile picture of the author Marian
      I just use to study the squeeze pages and I'm looking for something that would help me - making mine better! It's also amusing sometimes

      Marian
      {{ DiscussionBoard.errors[3030585].message }}
    • Profile picture of the author dadamson
      Originally Posted by Robert Puddy View Post

      so just how did this thread make you any more money?

      Why spend the energy ranting about something you cant change, cant know for sure it doesnt work

      either you do it and make money or you dont do it and make money

      What other people are doing should only be of interest to you if your contemplating trying it your self, if your not even considering doing it your self why bother ranting about it?

      How did it move your position forward?
      It probably made me same amount of money as you made by replying to the thread ...

      I don't consider every move as a move to make money. I love interacting with you guys and just had to rant about these cheesy squeeze pages.

      I prefer to concentrate on having fun, and earning enough to have financial freedom, no more, no less. That, to me, is what IM is about.

      Maybe i should put a Paypal "donate" button in my sig :p
      {{ DiscussionBoard.errors[3031130].message }}
      • Profile picture of the author sal64
        Do what you like, but why post this negative crap?

        Don't like it? Close the page.

        Marketing 101...

        Build a list

        Capture email

        Sell to list.

        If this stuff annoys you so much, then perhaps a Jim's Mowing franchise is the solution.

        This forum is about making money... not putting out negative energy.
        Signature
        Internet Marketing: 20% Internet - 80% Marketing!
        You Won't See The Light Until You Open Your Eyes.
        {{ DiscussionBoard.errors[3031165].message }}
  • Profile picture of the author nakkihillo
    They all look the same! Full of hype. And lol @ the video
    Signature

    {{ DiscussionBoard.errors[3030639].message }}
    • Profile picture of the author dadamson
      Originally Posted by nakkihillo View Post

      They all look the same! Full of hype. And lol @ the video
      LOL!! The video is hilarious!!

      My thanks goes to John for that!
      {{ DiscussionBoard.errors[3031267].message }}
    • Profile picture of the author donhx
      Originally Posted by nakkihillo View Post

      They all look the same! Full of hype.
      The OP is probably right. We should approach people and say, "You really don't want to buy this, do you?
      Signature
      Quality content to beat the competition. Personalized Author Services
      {{ DiscussionBoard.errors[3032823].message }}
      • Profile picture of the author mojojuju
        Originally Posted by donhx View Post

        The OP is probably right. We should approach people and say, "You really don't want to buy this, do you?
        I hardly see how what you suggest here is the only alternative to hype-laden sales pages.
        Signature

        :)

        {{ DiscussionBoard.errors[3032926].message }}

Trending Topics