What is this squeeze page crap!?

13 years ago

What you are describing is a crappy sales page, not a squeeze page. That is generally something different.

But apart from that, good point made.

Martin

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jasonmorgan

13 years ago

Some people just don't know any better
They read it in an ebook so it must work
Some of your fellow marketers apparently don't think much of you
People are still buying, maybe our fellow marketers know something we don't

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Thomas Michal

13 years ago

They convert.

Just look at infomercials. they're all hype, but they sell.

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KevinTorrence 13 years ago

Yep ... more than likely because it's working for them. Working optimally? They may not actually know. Also, there's a good chance it's a copycat kinda thing "If it 'works' for them, then..." It could also be some sorta cheesy PLR template or something too.
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goindeep

13 years ago

Totally get what your saying dude. It dont work on me thats for sure.

I buy **** that is genuine.

And like another warrior said, itrs probably cos they think its right. They dont know any better.

What id like to say to you is: who cares? Why do you care that some dumbass marketer has wasted thousands on design, code, hosting, traffic and launch to only make some of his/her money back.

Trust me dude, i have been so pissed off at marketers before, but where did that get me? I learnt that to go foreward just focus on yourself only and put your right foot foreward, who cares what others are doing or not doing. Its not making you grow is it?

You only have 24hrs in a day, dont waste it wasting time.

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dadamson

13 years ago

Originally Posted by Andrei Rotariu

Totally get what your saying dude. It dont work on me thats for sure.

I buy **** that is genuine.

And like another warrior said, itrs probably cos they think its right. They dont know any better.

What id like to say to you is: who cares? Why do you care that some dumbass marketer has wasted thousands on design, code, hosting, traffic and launch to only make some of his/her money back.

Trust me dude, i have been so pissed off at marketers before, but where did that get me? I learnt that to go foreward just focus on yourself only and put your right foot foreward, who cares what others are doing or not doing. Its not making you grow is it?

You only have 24hrs in a day, dont waste it wasting time.

Yea I hear ya!

I never like to follow the trends so it doesn't make sense to me that soo many people use the same damn squeeze templates.

Oh well, more room for me to look more genuine

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donhx

13 years ago

Originally Posted by Andrei Rotariu

And like another warrior said, itrs probably cos they think its right. They dont know any better.

So, who among us has made the same offer on a traditional sales page and, say, a blog page? What were the results in dollars and cents? That's the only thing that matters.

There is no real sense in condemning traditional sales pages without facts. Lots of thing in life are annoying. But if they generate more income than other methods, I really don't care.

I hate it when my favorite movies on TV are constantly interrupted by commercials. I could scream because of the way they butcher movies. But I watch anyway because there is enough value left to keep me in my chair. Same goes for sales pages... until someone comes up with some hard facts otherwise, they are worthwhile to create and maintain.

It is not a matter of how people feel about sales pages, it is a matter of how much revenue they generate compared with other methods.

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JohnMcCabe

13 years ago

Originally Posted by paulie888

Whether it's a squeeze or sales page, they'll ultimately use what converts best (if they're smart enough to use split testing, that is). Don't make the classic mistake of identifying yourself as the target consumer, because maybe you aren't?

The numbers don't lie, and the smart marketers will always do things by the numbers. If it's a big launch, you can be fairly sure that they have done at least some split testing on the sales and squeeze pages.

Paul

How do you know you aren't looking at a failed test?

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jerem25 13 years ago

Most are just chasing the money and doing it to save time and hopeful they will get rich quick. They aren't doing it because they enjoy it. As far as copying something, or using PLR, it isn't a bad thing because every product out there could use someones creative ideas added to it to make it better!
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keep.livin 13 years ago

You know, hype is only a bad thing if you can't live up to it.

everyone here makes great points for both sides i think, but Andrei really has it right.

i don't think there's anything wrong w copying what works either. i'm not here to win originality points. my family needs to eat. follow in the steps of those that have gone before you, right? so fill in the gaps to focus on your strengths.
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Paleochora

13 years ago

Does this really give any credibility to the product on sale?

Man I am with you on this 100%

I hate 99% of salespages I get put in front of me. I prefer video as it offers less opportunity for this kind of rubbish and gives the opportunity for the seller to establish a pre-sales relationship with the potential customer.

Although I have seen a worrying trend. That is some marketers think its really clever to have a complete 'scroll forever' sales page with a video at the top showing a powerpoint presentation of......the salespage! Yes, some bozo just reading out the salespage copy, lol. What a missed opportunity.

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CyberSorcerer

13 years ago

Originally Posted by Paleochora

That is some marketers think its really clever to have a complete 'scroll forever' sales page with a video at the top showing a powerpoint presentation of......the salespage!

This is very true, the powerpoint presentations is what I'm talking about, although I have seen video's of the marketer scrolling the very same sales the person is on?

This is what I tell my students about Guru's, experts, etc using powerpoint presentations. IMO, the reason their using PP is because they don't know enough about internet marketing to give a demonstration video of what their doing from memory. Or their not able to teach without some sort of visual que reminding them what to say.

Now don't get me wrong, there are certain areas where you need to use a PP presentation to teach something. But to have 80-90% of your course in PowerPoint? Something is wrong somewhere if you ask me.

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Steven Fullman

13 years ago

1. Here's what I've got
2. Here's why you need it
3. Here's why you can trust me
4. Here's where you can get it
5. Here's why you need to get it now

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jasonthewebmaster

Banned 13 years ago

I run when i see a crappy sales page with all those characteristics.

I REALLY hate when i see a sales page for a product YET THEY NEVER TELL YOU WHAT IT ACTUALLY IS!

I leave those immediately. If i can't scroll down and see the actual product in action (video, screenshots, SOMETHING) then there is no FREAKIN way I will buy.

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paulie888

13 years ago

Whether it's a squeeze or sales page, they'll ultimately use what converts best (if they're smart enough to use split testing, that is). Don't make the classic mistake of identifying yourself as the target consumer, because maybe you aren't?

The numbers don't lie, and the smart marketers will always do things by the numbers. If it's a big launch, you can be fairly sure that they have done at least some split testing on the sales and squeeze pages.

Paul

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JohnMcCabe

13 years ago

A lot of the crappy marketing materials you see out there come from wannabe marketers playing "monkey see, monkey do" without really seeing the whole picture first.

They download a PDF with the 'million best sales letters' and try to copy them without doing the homework first. They work desperately looking for "killer copy" so they can worry about important stuff, like where to stack all that money...

Here's a wacky idea... Tell the truth in an interesting way...

YouTube - Crazy People Trailer

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Jeff Henshaw 13 years ago

1. Here's what I've got
2. Here's why you need it
3. Here's why you can trust me
4. Here's where you can get it
5. Here's why you need to get it now

Ok, I like your succinct sales page.

Now if you are in the market to buy a squeeze page ...

Jeff.
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moonviper 13 years ago

I agree that it's the copycat way of doing things.

As a web designer, I can always tell the clients level of knowledge simply by the terms they use. Once they use the term "squeeze page" it's a clue that they've read all the crappy ebooks out there.

That's not necessarily a bad thing, but it helps me speak their language.

I've learned when I attempt to buy things on the internet to always back out of the sales or squeeze page. Once you try to leave, you are often presented with a better (lower) price, and I've saved a TON of money this way!
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jasonmorgan

13 years ago

Originally Posted by JohnMcCabe

A lot of the crappy marketing materials you see out there come from wannabe marketers playing "monkey see, monkey do" without really seeing the whole picture first.

They download a PDF with the 'million best sales letters' and try to copy them without doing the homework first. They work desperately looking for "killer copy" so they can worry about important stuff, like where to stack all that money...

Here's a wacky idea... Tell the truth in an interesting way...

YouTube - Crazy People Trailer

Jaguar Sold... I don't even need to watch the video. They are speaking to me!

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thebitbotdotcom

13 years ago

Originally Posted by paulie888

Whether it's a squeeze or sales page, they'll ultimately use what converts best (if they're smart enough to use split testing, that is). Don't make the classic mistake of identifying yourself as the target consumer, because maybe you aren't?

The numbers don't lie, and the smart marketers will always do things by the numbers. If it's a big launch, you can be fairly sure that they have done at least some split testing on the sales and squeeze pages.

Paul

I try to remember that when I write. I am not writing for me at my knowledge level, I am writing for someone who has a layman's level of knowledge (not that I'm some expert).

Without a doubt, must squeeze pages probably look absurd to readers of this forum, but if you are not familiar with IM, it probably catches you off guard...oooohhhh, look at all of the pretty colors...ooohhhh...

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bizman413

13 years ago

I try to make my "squeeze pages" as simple as possible. I'm not trying to sell them, I just want their email address and name. IF they want what I have to offer they'll give it to me, if they don't, they won't.

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scrofford

13 years ago

I wouldn't own a Porsche anyway...I'd rather have a Lamborghini!

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dadamson 13 years ago

Originally Posted by scrofford

I wouldn't own a Porsche anyway...I'd rather have a Lamborghini!

I was actually going to say Lamborghini in my OP but I forgot how to spell it....
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donhx

13 years ago

Originally Posted by dadamson

....why use these squeeze pages for fellow marketers.. we all know what you are doing..

Oh, oh. That statement would seem to indicate you don't get it.

"Fellow marketers" are a large slice of the buying pie. I think I have an old e-book around here where I explain that for $14. In it, I share how enlightenment about this topic is really your last barrier to riches, or maybe second to last, I forget.

In any event, IM nirvana is within your reach. Since you are so close to understanding all the mysteries, there's no sense for you to to stop spending on IM products now. Just invest in a few more and you will be able to achieve the financial freedom that you could only previously dream about.

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82ana

13 years ago

Its become a formula, for some?

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celente

13 years ago

OMG, OP post is very intresting.

If I did not use squeeze pages, and offer high quality stuff, I would be broke.

Yes, I put my success down to building many lists in highly profitable niches.

Without a squeeze page I do not get a list.

I guess you get my point.

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dadamson

13 years ago

I guess it comes down to personal preference.

I have done a lot of split testing myself.

Sure, I could use hyped up sales pages, double exit popups, weekly hardsell emails... I'd probably make more money too..

But it's just not something I am into. At the risk of sounding a little snobbish, I prefer my ethical marketing ways. I'm doing great without the use of lies and baby-talk to my clients.

Treat people how you would like to be treated.

I am always willing to spend money on services that I admire, and I personally won't buy a product if their sales page is too 'salesy'.

Either way, I guess, do what works for you, not what works for others.

Dave

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JamieSEO

13 years ago

People use what works

There are two ways to get attention:

Be the best

OR

Be annoying

Either way market research has proved that people will remember you, your brand name and your product and so you make sales.

Some people go for the "be annoying" route

I don't like it. I don't use it. But it does work for some

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dadamson

13 years ago

Originally Posted by JamieSEO

People use what works

There are two ways to get attention:

Be the best

OR

Be annoying

Either way market research has proved that people will remember you, your brand name and your product and so you make sales.

Some people go for the "be annoying" route

I don't like it. I don't use it. But it does work for some

That's an interesting take.

Getting attention = Be the best OR be annoying.

I guess it translates into normal everyday life in a way..

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mcmahanusa

13 years ago

Originally Posted by JamieSEO

People use what works

There are two ways to get attention:

Be the best

OR

Be annoying

Either way market research has proved that people will remember you, your brand name and your product and so you make sales.

Some people go for the "be annoying" route

I don't like it. I don't use it. But it does work for some

Third choice: be the best at being annoying

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SeverinH

13 years ago

Originally Posted by dadamson

-THE FALSE PRICE

-..ANOTHER FALSE PRICE

-....ANOTHER FALSE PRICE

-......ANOTHER FALSE PRICE

-THE RRREEEAAALLL PRICE!!

Oh man your mentioning those fake prices cracked me up. Reading those squeeze pages is like reading an infomercial script.

"Are you tired of having to sit down every time you need to poop? NOW YOU DON'T HAVE TOO! Introducing the STANDING POOP SCOOP. We're not charging $300, were not even charging $200, for ONLY $199.99 you can own you very own Poop Scoop! price does not include shipping, handling or taxes."

I have to agree with you that its almost offensive to read those squeeze pages directed at internet marketers.

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sal64

13 years ago

Originally Posted by SeverinH

Oh man your mentioning those fake prices cracked me up. Reading those squeeze pages is like reading an infomercial script.

"Are you tired of having to sit down every time you need to poop? NOW YOU DON'T HAVE TOO! Introducing the STANDING POOP SCOOP. We're not charging $300, were not even charging $200, for ONLY $199.99 you can own you very own Poop Scoop! price does not include shipping, handling or taxes."

I have to agree with you that its almost offensive to read those squeeze pages directed at internet marketers.

lol... ok, so all your prices are real? do sell with no mrk ups? No profit margin? Who exactly determines what a good or bad price is?

Last time I checked, it's the customer who votes with their credit card.

It's called marketing FFS, and it's everywhere in life.

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Robert Puddy

13 years ago

so just how did this thread make you any more money?

Why spend the energy ranting about something you cant change, cant know for sure it doesnt work

either you do it and make money or you dont do it and make money

What other people are doing should only be of interest to you if your contemplating trying it your self, if your not even considering doing it your self why bother ranting about it?

How did it move your position forward?

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Marian 13 years ago

I just use to study the squeeze pages and I'm looking for something that would help me - making mine better! It's also amusing sometimes

Marian
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dadamson

13 years ago

Originally Posted by Robert Puddy

so just how did this thread make you any more money?

Why spend the energy ranting about something you cant change, cant know for sure it doesnt work

either you do it and make money or you dont do it and make money

What other people are doing should only be of interest to you if your contemplating trying it your self, if your not even considering doing it your self why bother ranting about it?

How did it move your position forward?

It probably made me same amount of money as you made by replying to the thread ...

I don't consider every move as a move to make money. I love interacting with you guys and just had to rant about these cheesy squeeze pages.

I prefer to concentrate on having fun, and earning enough to have financial freedom, no more, no less. That, to me, is what IM is about.

Maybe i should put a Paypal "donate" button in my sig :p

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sal64 13 years ago

Do what you like, but why post this negative crap?

Don't like it? Close the page.

Marketing 101...

Build a list

Capture email

Sell to list.

If this stuff annoys you so much, then perhaps a Jim's Mowing franchise is the solution.

This forum is about making money... not putting out negative energy.
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nakkihillo

13 years ago

They all look the same! Full of hype. And lol @ the video

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dadamson 13 years ago

Originally Posted by nakkihillo

They all look the same! Full of hype. And lol @ the video

LOL!! The video is hilarious!!

My thanks goes to John for that!
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donhx 13 years ago

Originally Posted by nakkihillo

They all look the same! Full of hype.

The OP is probably right. We should approach people and say, "You really don't want to buy this, do you?
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- mojojuju 13 years ago
  
  Originally Posted by donhx
  
  The OP is probably right. We should approach people and say, "You really don't want to buy this, do you?
  
  I hardly see how what you suggest here is the only alternative to hype-laden sales pages.
  
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What is this squeeze page crap!?

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