Easy, Easy Way to Make Extra Money

5 replies
"Do you want fries with that?"

It's a simple thing that is often overlooked.

Yes, it's an upsell, but it's not a big upsell.

Often, it's a no-brainer, if done right.

Here's what I do on some of my sites where I employ this method.

I have a simple question, "Do you want fries with that?" and a simple button they click for "Yes." That's it. No obnoxious pop-up. No extra sales page. Nothing. It's just an easy and smooth part of the checkout process. If they don't want to pay for anything beyond the product they are buying, they do nothing. If they want the extra product, they click a button.

Simple.

And it doesn't annoy people.

The important thing is that it is something that goes hand-in-hand with your main product. Something they don't necessarily have to buy right then and there, but something that they might as well get while they're getting the main product.

So, say you charge $7 for an eBook on fishing. Would they like to add an eBook on tying flies for $2? If they do, that's an extra two bucks you get without any additional work. (Not counting any work you put into creating the extra eBook, that is. But it could be a special report or outsourced or whatnot.)

And, you can still catch them later for your backend products and whatnot but, for now, you turned a $7 sale into a $9 sale. If only 20% of people go for it, out of 100 sales, that's an extra $40 for very little effort.

Or, if you have a $17 product and a $5 extra, that's an extra $100 for very little effort.

If you have a good match, though, you'll possibly find that a lot more than 20% of people really would like fries with that.
#easy #extra #make #money
  • Profile picture of the author Steven Fullman
    Cool post as ever, Dan.

    Someone once told me...

    Upsell before the order page, but make sure the upsell adds no more than 50% to the total price.

    i.e.

    Main offer = $67
    Main offer + Sweet Upsell = $97

    In other words:

    Gold Offer = $67
    Platinum Offer = $97

    Chances are, if you frame your upsell correctly, most people will go for the $97 offer -- since they've already committed themselves to spending their cash with you.

    Hence, "Do you want fries with that?" -- McD's only ask you that question after you've committed to buying their burger...and like you say -- it's a no brainer..."what, an extra 99c? I've already spent $2.69"...

    There's a powerful psychological play here as well...

    Cheers,
    Steve
    Signature

    Not promoting right now

    {{ DiscussionBoard.errors[3027919].message }}
    • Profile picture of the author Dan C. Rinnert
      Originally Posted by Steven Fullman View Post

      There's a powerful psychological play here as well...
      Yes. I think it's important, too, to keep it simple.

      That is, you can get the gold package for $67 or the platinum package for $97. An either/or situation.

      If you have too many, it can be a sales-blocker because they have to think a little bit more, and that may result in them putting it off until later, forgetting about it and not ordering.

      For example, do you want the silver offer for $67, gold for $97, or platinum for $117?

      That can be too many choices. Plus, the last one breaks the 50% barrier compared to the original price.

      Of course, the best thing to do is to test things and see which and how many upsells produce the most sales.

      But, for those who just don't want to test things, keeping it simple with one, quick upsell is probably the best choice, in my opinion.
      Signature

      Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

      Dan also writes content for hire, but you can't afford him anyway.
      {{ DiscussionBoard.errors[3032190].message }}
    • Profile picture of the author It Should Be Easy
      Originally Posted by Steven Fullman View Post

      Cool post as ever, Dan.

      Someone once told me...

      Upsell before the order page, but make sure the upsell adds no more than 50% to the total price.

      i.e.

      Main offer = $67
      Main offer + Sweet Upsell = $97

      In other words:

      Gold Offer = $67
      Platinum Offer = $97

      Chances are, if you frame your upsell correctly, most people will go for the $97 offer -- since they've already committed themselves to spending their cash with you.

      Hence, "Do you want fries with that?" -- McD's only ask you that question after you've committed to buying their burger...and like you say -- it's a no brainer..."what, an extra 99c? I've already spent $2.69"...

      There's a powerful psychological play here as well...

      Cheers,
      Steve

      I really like the tips of having an upsell for less than 50% of the original price. Haven´t tried it yet but it makes sense, and I have nothing to lose ^^
      Signature

      Looking to connect with people

      {{ DiscussionBoard.errors[3032260].message }}
  • Profile picture of the author Zeus66
    Lame, Rinnert. Lame.

    Why leave them a choice like that? Wimpy. Here's what I do...

    When someone clicks the order link for whatever I'm selling, they get a pop-up (unblockable) that informs them that they will buy the upsell or an angry flying monkey will pay them and their loved ones a visit. If they try to close the pop-up, BAM! - they get hit with horribly graphic photos of others who have refused my kind offer.

    Can you say 100% conversions? I thought you could.
    {{ DiscussionBoard.errors[3032237].message }}
    • Profile picture of the author Dan C. Rinnert
      Originally Posted by Zeus66 View Post

      When someone clicks the order link for whatever I'm selling, they get a pop-up (unblockable) that informs them that they will buy the upsell or an angry flying monkey will pay them and their loved ones a visit. If they try to close the pop-up, BAM! - they get hit with horribly graphic photos of others who have refused my kind offer.
      Awesome. I know how I can get rich now! I'll develop an angry flying monkey pop-up blocker!

      I can either sell that to people for $17 bucks a pop or sell it to you for $1,000,000 so you can make sure people never get their hands on it.
      Signature

      Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

      Dan also writes content for hire, but you can't afford him anyway.
      {{ DiscussionBoard.errors[3032284].message }}

Trending Topics