While that makes a lot of sense on certain levels, it also makes no sense on other levels.
If you think back to those days when you first started out trying to learn online marketing, you may remember how little you actually knew about building your website, doing SEO, building traffic, and leading consumers to a sales conversion.
Today, all of those things come pretty easy to most of us, but we are talking to newbies...
Newbies do not know what you and I know. They do not have our experience. They are still pretty skittish about investing too much money into this thing that may or may not pay off for them.
But if we advise them to jump into an extremely competitive market, we may be condemning them to failure, because we are advising them to swim with sharks in an ocean of competitors with more experience, more status in Google, and more money to spend on growing their business.
While I agree that it is important for marketers to find a niche where people are actually spending money, I hesitate to advise them to jump into a niche where they already have hundreds or thousands of very skilled competitors.
If they jump into this ocean of sharks, it may take them a really long time to see the kinds of results that will lead to an online income.
However, if we steer people into calmer waters, the baby pool of online marketing so to speak, then we may be able to guide them to more profits sooner.
It is always easier to learn as you go and keep pushing forward, when you are seeing some money coming back to you as a result of your efforts.
That first $20 they make will lead them to their first $100 and first $1000.
Given that many newcomers to online marketing quit trying within 3-4 months of launch, shouldn't we be guiding people to make their first sales within 3-4 months, rather than advising them to jump into the deep end of the pool?
Or perhaps the people steering the newbies into shark-infested waters have it set in their minds to convince people to quit their dreams quickly, so that collectively, we will have fewer competitors in the marketplace?
What are your thoughts?