Newbie Marketers Are Being Advised To Swim With Sharks

by tpw
13 replies
Often times, people in the forum advise newbies to find a high-search keywords and build an entire website around those keyword niches, then to pursue SEO as the best option to promote their new online business.

While that makes a lot of sense on certain levels, it also makes no sense on other levels.

If you think back to those days when you first started out trying to learn online marketing, you may remember how little you actually knew about building your website, doing SEO, building traffic, and leading consumers to a sales conversion.

Today, all of those things come pretty easy to most of us, but we are talking to newbies...

Newbies do not know what you and I know. They do not have our experience. They are still pretty skittish about investing too much money into this thing that may or may not pay off for them.

But if we advise them to jump into an extremely competitive market, we may be condemning them to failure, because we are advising them to swim with sharks in an ocean of competitors with more experience, more status in Google, and more money to spend on growing their business.

While I agree that it is important for marketers to find a niche where people are actually spending money, I hesitate to advise them to jump into a niche where they already have hundreds or thousands of very skilled competitors.

If they jump into this ocean of sharks, it may take them a really long time to see the kinds of results that will lead to an online income.

However, if we steer people into calmer waters, the baby pool of online marketing so to speak, then we may be able to guide them to more profits sooner.

It is always easier to learn as you go and keep pushing forward, when you are seeing some money coming back to you as a result of your efforts.

That first $20 they make will lead them to their first $100 and first $1000.

Given that many newcomers to online marketing quit trying within 3-4 months of launch, shouldn't we be guiding people to make their first sales within 3-4 months, rather than advising them to jump into the deep end of the pool?

Or perhaps the people steering the newbies into shark-infested waters have it set in their minds to convince people to quit their dreams quickly, so that collectively, we will have fewer competitors in the marketplace?

What are your thoughts?
#long tail #marketing #newbies #niches #sharks #swimming
  • Profile picture of the author danayala
    That's a great point you're making.

    I remember getting started with internet marketing. I had a lot of trouble understanding what all these acronyms meant, and how to actually put a lot of the "easy" methods we always hear about into action. There is a learning curve, and it can be quite intimidating when you are just getting started.

    Aside from trying to help newbies make their first sales within 3-4 months, it would probably also be a good idea to get them grounded first. A lot of them come in with unrealistic expectations, then get heartbroken when they realize that it takes a bit more work to get things rolling. As rewarding as internet marketing can be, some people just don't have the will to pursue it. If they were told this repetitively, it might keep them a bit more grounded, and they may be ready to put in a little more work to see the small results they need to scale out to the big results.
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  • Profile picture of the author webapex
    Certainly part of it is a matter of greed on the newbie's part, everyone wants a an adsense site that gets $50 Mesotheleoma ad clicks at first. That mind set is probably in part, the result of all the scammy easy money advertisements out there.

    I heard stores about some people losing big after being thrown into the deep end by first running of the Arbitrage Conspiracy CPA course.
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  • Profile picture of the author Willie Crawford
    I agree with what you're saying Bill but believe that we
    also need to help beginners set realistic expectations.

    If they want fast, extraordinary results they will need
    to take greater risk... just part of the risk/reward equation
    of investing in anything.

    Most should go for slow and steady growth... but also learn
    to take some risk, and to actually get started. So many
    are perpetually "getting ready" to get started!

    Willie
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    • Profile picture of the author Colin Y
      Originally Posted by Willie Crawford View Post

      I agree with what you're saying Bill but believe that we
      also need to help beginners set realistic expectations.
      I agree that helping beginners set realistic expectations is very important. Many beginners want overnight riches, and have no idea of commitment, knowledge and investment that is required to achieve that success.

      Once they set of expectations are set, they would have a better chance of success in Internet Marketing
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      • Profile picture of the author JohnMcCabe
        There are markets where there is the kind of tough competition that will make a newbie a veteran quicker than staying in the kiddie pool. But there are also markets with silly, sick competition that you have to work your way up to.

        Consider a sport like football... Would you advise a kid quarterback, fresh off his first season of Pop Warner, to take on an NFL defense?

        Some of the roughest markets, you don't even see the baddest competitors until you reach the point where you have something they want. Once you do, you do not want to fall overboard...

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        • Profile picture of the author Dan C. Rinnert
          Newbies swim with the sharks.

          Gurus jump the sharks.

          Me, I prefer to just relax on the beach.

          Oh, who am I kidding? I'm a landlubber. Give me a backyard with some nice shade trees.
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  • Profile picture of the author TomVa
    I can see what my problem will be, that $20.00 the normal person will make will be to me like oh it's only $20.00 I am not use to making less money. I know confusing, but I am a newb but then again I am not, I have been in adult and have made 7k days not lately lol so I know how that feels to make that type of money! But I am going to dive into this mainstream and concur it and make it better then my adult stuff and have my adult stuff fade away! Hope this makes sense! So do you have any advice on someone like me?
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  • Profile picture of the author Mike Hlatky
    Let 'em drown!!

    Seriously, you make a good point though. In my responses to questions I TRY to put myself in their shoes to better help them out.
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  • Profile picture of the author joshph
    As a newbie myself, I think the point is valid. We were in business a few years and built it up significantly before we've really tried to move heavily into online marketing (where the competition is), and even now it's pretty difficult! sigh.. Had we not seen some early success we would've jumped ship a long time ago.
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  • Profile picture of the author J.M.Wilson
    I think completely the opposite. There's no better learning curve than being thrown in at the deep end. Separates the wheat from the chaff so to speak.

    Why not point them to the competitive markets and let them learn from the best? Why not let them get battered and bruised a little in the process?

    Aim for the stars and you may just land on the moon. I'd bet a newcomer with the right attitude would learn a hundred times more from trying to play with the successful marketers and learning from them than they would avoiding them and mucking around with the small fry.

    If they don't have the right mentality then they won't succeed in any business. Every successful businessman I know is a WINNER. Each and every one of them jump in at the deep end and take the blows, dust off and come back harder and more determined than before.

    Take it slowly, easily, dab your feet all you like. If you really want this then you will devote every single available moment to watching, learning, copying and tweaking from the very best. The very best are not found in uncompetitive markets.
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  • Profile picture of the author tecHead
    I have a lot of empathy for the "newbie", but very little sympathy; as no one is twisting their arms to get into this uncertain and (still mostly) uncharted terrain called Internet Marketing/Internet Commerce.

    I've always been taught that hustlers are born; not made, (of course using the word hustler in the positive vernacular and NOT the negative).

    IMHO, I think a lot of the sympathy awarded to "newbies" comes from those that market to them, specifically. Of course you're going to feel bad, (as long as you're human), if what you sell/teach/introduce to someone just flat out doesn't work for that person. Yet, unless you're actually shafting these people into believing blatant lies and hooplah, you can't be held responsible for their failures.

    Baby bird won't ever learn to fly if Mama bird doesn't push Baby bird out of the nest.

    Just my 2ยข
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    • Profile picture of the author CyberSorcerer
      Originally Posted by tecHead View Post

      IMHO, I think a lot of the sympathy awarded to "newbies" comes from those that market to them, specifically.
      Well I guess I'm one of those people. The thing is out or 100 newbies, some are going to take to it like a bear to honey, some are going to need some hand holding, and the middle of the pack will stumble and push along until they get it.

      It's no different that kids in school. Not everyone learns at the same pace/speed and need a little help. One of those people that might need a little more hand holding could also turn out to be the next Guru. It all really depends on attitude, determination, drive, and the will not to give up and keep pushing.
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  • Profile picture of the author DireStraits
    It's sad, for sure, when you see people come to a place like this, explaining that they've set up a site in the weight loss "niche", and are asking for advice as to how long it'll take to get on the first page of Google, or why they haven't made any sales, and so on.

    In such cases, those who are already established, "in the know", and have an understanding and appreciation of what makes a good/bad idea/approach probably have a moral obligation (in my opinion) to chime in and instill some "sense" and perspective into that person.

    Many times, though, people here (including "newbies") seeking advice aren't asking for any sort of overall/general guidance - they're asking very specific questions, for which they want a simple, direct and specific answer. So naturally, with "nothing to go on", and very little indication as to that individual's background, prior experience, level of knowledge, or "the amount of resources at their disposal", the only thing members can do is answer their questions and move on.

    There are, of course, some members on this very forum who do "dig in" a little, from time-to-time, in an attempt to better establish another members position, before offering up any help/advice in direct response to any question they ask ... but then, of course, you get others' who don't like that, and chime in alleging that these members expressing of concern and inqusition are "second-guessing" or otherwise denouncing someone else's business plan, or whatever.

    So you can't really win, can you. You directly answer people's questions as they come, and you may then be inadvertently responsible for encouraging them down a potentially risky and disastrous path ... but you stay on good terms with other members. Or, you try to dig a little deeper so you can better formulate a truly helpful response, and end up being accused of all manner of crap. And naturally, when that happens, the OP (or the person originally seeking help) tends to side with those who respond more directly and encouragingly, since most people don't react positively or favourably when they're prompted to second-guess themselves, or when they otherwise have their plans, decisions and methodology picked apart by others - even if they meant well, and were simply trying to help.
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