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IM niche is way to competitive for wannabes?

by Eric Louviere
31 replies
Listen,

I just heard an expert say on something that the IM niche is way to competitive for newbies or wannabes. That's wrong. Dont think that for a second. No niche is too competitive including the IM niche.

Think of it this way...

5 years ago, when we'd launch a product, we'd be lucky to get 20 or so people to promote that product launch. NOW? Tons and tons of people have lists in this market. I mean, I've come across people that nobody has heard of before, who have 10,000+ IMers on their lists.

That means, there's a heck of a lot more people to get to promote for you now, than there used to be. There are launches now that do a million and still most of the market has never even heard of the launch. I've noticed million dollar launches not even brought up here. In the past, this place would be hopping with posts about those launches.

Anyone (even you) can make money in this market. Heck, just look at the WSO section now!! I can only imagine that with more competition, comes more opportunities for those who focus on the power of "direct response marketing" fundamentals.

Anyway, I say... If you want to go with your passion... and that passion happens to be the Internet Marketing niche... GO FOR IT AND KICK SOME ASS!

And, if anyone tells you differently, send them to me. I'll drag them outside and...

Happy 2011 My Peeps!

Eric Louviere
#competitive #niche #wannabes
  • Profile picture of the author myob
    There are also untapped riches using IM techniques in non-IM niches.
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    • Profile picture of the author jan roos
      I agree with you 100%. I've been wanting to create my own IM products since I started 3 years ago but was too afraid because I thought I had to be really successful first before I can make an IM product so I didn't.

      Now that I do have a successful IM product I am really kicking myself for not doing it earlier. I mean, just a basic SEO course that teaches how to get a local business on page one of Google can be sold to thousands of people and no you don't need to be an expert to come up with the info for that report. That's just one example and there are thousands more.

      Very nice post Eric.

      Cheers
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  • Profile picture of the author Michael Meaney
    You guy probably won't like this but... oh well..

    It's easy to make money in IM, really easy, right now. If you want to make some quick change, fair enough.
    But newbies selling to newbies probably isn't the best way to build a sustainable business unless you're willing to work damn hard at it.
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  • Profile picture of the author sunnygc
    These types of problems will always exist but they are only problems in the mind of those who think like that.
    No matter how crowded a market is, there will always be someone who can do it bigger and better.
    Just look at the weight loss industry. Every year there is another guru flogging their gizmo, book or pills. I'd say the diet industry is considerably bigger than the IM niche.
    If you have a good solid product and you sell with integrity you can make it in any niche.
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  • Profile picture of the author DannyTX
    Well I'm an IM niche wannabe!!!

    I just found / joined this forum a few days ago, and joined the War Room yesterday. I am launching a niche product in the spring and am just wondering what percentage of the good people on here that you would guess are actually selling a product? When I say a product I don't necessarily mean CD's, how to make $$$ courses, how to generate website hits, educational materials, etc. I mean a product made of "metal"? Well maybe not necessarily "metal", but you know what I mean. It seems that there are a LOT of people selling services to each other on how to make money. Did that make sense?

    I am just wondering how many folks are kind of like me---trying to learn as much as possible on how to be successful in selling a "household" product online.

    I guess I am too new for a wish on here. However, I wish there was a section for selling "real" products. Maybe I am so new that I haven't yet realized that there really are a lot of people doing just that. (Having a little trouble with copy and pasting form Word tonight)
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  • Profile picture of the author Ron Douglas
    There are so many different things you can do in the IM niche besides pimping yourself in order to sell how-to information. Just off the top of my head:

    software
    services
    affiliate marketing
    partnering with an expert to create a product
    creating products from interviews
    organizing offline events
    organizing webinars
    selling PLR
    script installation
    JV brokering
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    • Profile picture of the author myob
      Originally Posted by MichaelJC View Post

      So internet marketing is a good niche, is that the jist of what you are saying? Very insightful....
      For IM wannabes? LOL!

      The failure rate is very high. We get IM wannabes pitching us all the time with the latest marketing gimmick they picked up from some "guru". At best, it's annoying. There are so many other niches that would be more credible to their prospects and even much more profitable by using IM techniques as found throughout the WF.
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      • Profile picture of the author DannyTX
        Originally Posted by myob View Post

        For IM wannabes? LOL!

        The failure rate is very high. We get IM wannabes pitching us all the time with the latest marketing gimmick they picked up from some "guru". At best, it's annoying. There are so many other niches that would be more credible to their prospects and even much more profitable by using IM techniques as found throughout the WF.
        What?????????? I must be new / ignorant. What is the definition of Internet Marketing? Is it selling information to each other on how to get rich quick in IM, or is it selling tangible goods?

        I guess I thought IM was selling "whatever" on the internet.
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        • Profile picture of the author myob
          It looks like there is a confusion in semantics. IM is marketing techniques for selling niche products online. However the IM niche, as what the OP is referring to, is selling the IM technique as the product itself.
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          • Profile picture of the author MichaelJC
            I just find it funny that the OP writes a post saying that the internet marketing niche is still a niche that people can compete in. Well of course it is, it may be more competitive than some others, but if you have the right product or service then you will do well. There is nothing new to be learned in this post, no great revelations. So i said: Very insightful.
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            • Profile picture of the author Eric Louviere
              Originally Posted by MichaelJC View Post

              I just find it funny that the OP writes a post saying that the internet marketing niche is still a niche that people can compete in. Well of course it is, it may be more competitive than some others, but if you have the right product or service then you will do well. There is nothing new to be learned in this post, no great revelations. So i said: Very insightful.
              Einstein has graced us with his superior smarts there's no need even getting out of bed anymore. I find it funny.

              First, most people will stay away from "marketing to marketers" because they feel the market is too competitive. This is often an abundant feeling (IMO) in this market. AND, they are told to stay away from this market and go for all the other markets out there that are less competitive. Sure, fine, there's nothing wrong with that except for the people who are very passionate about this market and WANT to "market to marketers" but are told not to.

              I'm saying, BS!

              Even if you are a newbie. Even if you've never made money online before. Even if you are a wannabe. heck, even Einstein here could too if he just got out from behind his negative attitude and know-it-all sarcasm.

              In fact, Einstein here could simply, if he wanted to, interview people who have made money online and take those interviews and transcribe them and sell them.

              Einstein could research, interview, be a man on a mission, and create a very valuable product and could sell the heck out of it...and would therefore not have to live such a miserable life anymore.

              Einstein, if he really wanted to, even being a clueless newbie, earn money in this market, if this market was his passion... even though he's got issues... and is just a cartoon character.

              ~Eric
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              • Profile picture of the author FredJones
                IM is one area in which you could definitley make a ton of money if you wanted to. It's all in the mind. Ask yourself, "how can I make money in the IM niche" and you shall know how. Assess your skills and look at what you can produce in the upcoming time frame for earning money. And there you start off !!
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              • Profile picture of the author MichaelJC
                Originally Posted by Eric Louviere View Post

                Einstein has graced us with his superior smarts there's no need even getting out of bed anymore. I find it funny.

                First, most people will stay away from "marketing to marketers" because they feel the market is too competitive. This is often an abundant feeling (IMO) in this market. AND, they are told to stay away from this market and go for all the other markets out there that are less competitive. Sure, fine, there's nothing wrong with that except for the people who are very passionate about this market and WANT to "market to marketers" but are told not to.

                I'm saying, BS!

                Even if you are a newbie. Even if you've never made money online before. Even if you are a wannabe. heck, even Einstein here could too if he just got out from behind his negative attitude and know-it-all sarcasm.

                In fact, Einstein here could simply, if he wanted to, interview people who have made money online and take those interviews and transcribe them and sell them.

                Einstein could research, interview, be a man on a mission, and create a very valuable product and could sell the heck out of it...and would therefore not have to live such a miserable life anymore.

                Einstein, if he really wanted to, even being a clueless newbie, earn money in this market, if this market was his passion... even though he's got issues... and is just a cartoon character.

                ~Eric
                Wow is that the way you welcome a "clueless newbie" to the warriorfoum. Personal insults are supposed to be against the rules of this forum, i may indeed be a "clueless newbie" but i do know that.

                According to you:
                I am "einstein" although i have a sneaking suspicion that you are saying it sarcastically.
                I "live such a miserable life". Well maybe I do or maybe I don't, how you have come to this conclusion from the two posts I have made on this thread is quite astonishing.
                "got issues" because i said your original post was invaluable, which indeed it was.
                "is just a cartoon character" well no, sorry for the confusion. I just happen to like family guy and i choose a character from it for what they call an "avatar".

                Very Mature!
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                • Profile picture of the author Dennis Gaskill
                  Originally Posted by MichaelJC View Post

                  Wow is that the way you welcome a "clueless newbie" to the warriorfoum. Personal insults are supposed to be against the rules of this forum, i may indeed be a "clueless newbie" but i do know that.

                  -snip-

                  Very Mature!
                  No welcome was warranted since you hurled the first insult at Eric. And speaking of mature, your first post in this thread wasn't exactly anything to brag to your children about. Welcome to the forum, Michael.
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                  • Profile picture of the author MichaelJC
                    Originally Posted by Dennis Gaskill View Post

                    No welcome was warranted since you threw the first punch at Eric. And speaking of mature, your first post wasn't exactly anything to brag to your children about. Welcome to the forum, Michael.
                    Thanks for the welcome Dennis.

                    I understand that there is definitely an experience curve when it comes to this forum and it should be respected. However even though i am a newbie i should have a write to make a point of disagreement. In this case maybe i should have been more careful about how i worded my disagreement.

                    In the end, the OP instead of using his own experiences and knowledge to show me why he was right and I was wrong, just insulted me. I fail to see how that is a proper response?
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                    • Profile picture of the author Dennis Gaskill
                      Originally Posted by MichaelJC View Post

                      Thanks for the welcome Dennis.

                      I understand that there is definitely an experience curve when it comes to this forum and it should be respected. However even though i am a newbie i should have a write to make a point of disagreement. In this case maybe i should have been more careful about how i worded my disagreement.

                      In the end, the OP instead of using his own experiences and knowledge to show me why he was right and I was wrong, just insulted me. I fail to see how that is a proper response?
                      You traded insults, and you tossed out the first one. What did you expect to happen?

                      If you show respect the next time you disagree with someone you'll be treated with respect back by most of us here. Eric has contributed a lot to this forum over the years and is well respected for it. You'd be wise to choose your battles more carefully.

                      I'm still not sure you understand what Eric was saying. Newbies, like you, are almost always discouraged from going into the most competitive niches. Hardly anyone gives them a chance at success because of the competition. Eric is saying not to let that deter you. You can succeed. His post was actually intended as encouragement for people exactly like you.

                      If you don't agree, that doesn't mean you have to say something disagreeable. There are ways to disagree without being smug. I would ask, is disagreeing even necessary if the post isn't hurting anyone? Sometimes silence is the best action.

                      Why?

                      Because to succeed in this business, I mean really succeed in a big way like Eric has, you need to build networks of like-minded people. You can build bridges or burn them. Which do you think will help you more in the long run?

                      Hope that helps.
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                • Profile picture of the author Kay King
                  Wow is that the way you welcome a "clueless newbie" to the warriorfoum. Personal insults are supposed to be against the rules of this forum, i may indeed be a "clueless newbie" but i do know that.
                  When a newbie jumps into a thread only to post a rather rude reply - yep, that's what you get.



                  Eric -

                  I agree to an extent. Someone new can jump into the IM niche and do just fine - if they really "do" what is necessary. Too often, newbies see only the potential of an IM niche.

                  Starting a blog of "watch me as I try to make money" where you try to promote IM products probably won't get you far. You can't tiptoe in an wait for the money - you have to go after it.

                  If you can find a "hook" or USP, learn fast and apply what you learn, the IM niche can be very profitable for you.

                  kay
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                  • Profile picture of the author Eric Louviere
                    Originally Posted by Kay King View Post

                    When a newbie jumps into a thread only to post a rather rude reply - yep, that's what you get.



                    Eric -

                    I agree to an extent. Someone new can jump into the IM niche and do just fine - if they really "do" what is necessary. Too often, newbies see only the potential of an IM niche.

                    Starting a blog of "watch me as I try to make money" where you try to promote IM products probably won't get you far. You can't tiptoe in an wait for the money - you have to go after it.

                    If you can find a "hook" or USP, learn fast and apply what you learn, the IM niche can be very profitable for you.

                    kay
                    Hey kay, long time no see. it's good to see you

                    I agree with your post btw (of course)

                    +++++++

                    Dear Einstein,

                    Sorry Einstein, just got a little sarcastic since you were. Certainly did not mean to be rude, welcome to the forum. My apologies. Friends?

                    ~Stewie
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                    Get the recordings to a sold out workshop I did in Austin, Texas completely FREE. ~The Million Dollar Marketer, Eric Louviere
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                    • Profile picture of the author MichaelJC
                      Originally Posted by Eric Louviere View Post

                      Hey kay, long time no see. it's good to see you

                      I agree with your post btw (of course)

                      +++++++

                      Dear Einstein,

                      Sorry Einstein, just got a little sarcastic since you were. Certainly did not mean to be rude, welcome to the forum. My apologies. Friends?

                      ~Stewie
                      Sure thing Stewie.

                      It is past your bedtime though, so we better change that diaper. Think you pooped yourself.

                      ~Einstein
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            • Profile picture of the author GeroC
              Originally Posted by MichaelJC View Post

              There is nothing new to be learned in this post, no great revelations. So i said: Very insightful.
              I would have to say this was very new to me and provides a lot of value to me. I have wanted to enter this market as a newbie for a long time now. But I didn't because the people that I have learned from and respected their advice always said don't touch this niche if I am a newbie. I am mad at myself all the time because I want to start an online business and I cant decide what niche to enter that's not about IM, because I have NO other PASSION like I do about Internet Marketing and many sub-niches in that category. My friends and family would tell you that that is all I talk about because I love explaining what I have learned to others!!!

              SO thank you Eric Louviere (OP) for this post along with many other great threads you have started.
              This post along with another post --> Stop Being A Newbie Has given me the motivation to finally start on the path of creating the business I want to online.
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  • Profile picture of the author MichaelJC
    Originally Posted by Eric Louviere View Post

    Listen,

    I just heard an expert say on something that the IM niche is way to competitive for newbies or wannabes. That's wrong. Dont think that for a second. No niche is too competitive including the IM niche.

    Think of it this way...

    5 years ago, when we'd launch a product, we'd be lucky to get 20 or so people to promote that product launch. NOW? Tons and tons of people have lists in this market. I mean, I've come across people that nobody has heard of before, who have 10,000+ IMers on their lists.

    That means, there's a heck of a lot more people to get to promote for you now, than there used to be. There are launches now that do a million and still most of the market has never even heard of the launch. I've noticed million dollar launches not even brought up here. In the past, this place would be hopping with posts about those launches.

    Anyone (even you) can make money in this market. Heck, just look at the WSO section now!! I can only imagine that with more competition, comes more opportunities for those who focus on the power of "direct response marketing" fundamentals.

    Anyway, I say... If you want to go with your passion... and that passion happens to be the Internet Marketing niche... GO FOR IT AND KICK SOME ASS!

    And, if anyone tells you differently, send them to me. I'll drag them outside and...

    Happy 2011 My Peeps!

    Eric Louviere
    So internet marketing is a good niche, is that the jist of what you are saying? Very insightful....
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    • Profile picture of the author DannyTX
      Originally Posted by MichaelJC View Post

      So internet marketing is a good niche, is that the jist of what you are saying? Very insightful....
      So far from the newest published books that I have read on the subject I would say that whether you call it insightful or not he is spot on. What I mean is what would you think is likely to be more successful---a niche, or maybe I should say new and novel product --- or a "get rich quick" --- "lose weight now" product. Are there any other areas of commerce more saturated than those two???
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  • Profile picture of the author Thomas Michal
    I will say this though, if you are going to get in this niche though you are going to have to be on your "A-GAME" with a good design and sales copy because the competition is fierce.
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    • Profile picture of the author pappyy3
      Originally Posted by Thomas Michal View Post

      I will say this though, if you are going to get in this niche though you are going to have to be on your "A-GAME" with a good design and sales copy because the competition is fierce.
      You're gonna need more than just design and sales copy to retain any credibility in the IM niche.

      Even the so-called gurus have some spectacular failures in this niche.

      Unique Product ( ..and not just some new twist on a re-hashed idea), A+ Grade product, good customer service and useful information will go a long way to building some sort of success.....
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  • Profile picture of the author DannyTX
    I'm still new enough to not know how to do all the quote stuff. So thank you Eric and Fred!!! I think I hear the theme song to the original "Rocky" movie.
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  • Profile picture of the author J.M.Wilson
    Time and time again I say the following to people looking to make money and time and time again on the most part they ignore it...

    No matter what the niche, if people are spending money in it and if people are making money in it, you can do exactly the same. All you have to do is provide an offer with real value to people who need it. It really is that simple.

    IM market, Weight Loss market, stop smoking market... you can make money in these markets if you follow the above.
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  • Profile picture of the author paulie888
    Many people to this day are still mistaken that in order to sell to the IM niche, they need to have some experience/success first. This is really not all that necessary if you get out of the mindset of wanting to create a MMO (make money online product).

    There are so many other things you could do, like offering services, creating PLR, affiliate marketing...to name a few. The opportunities to sell products/services in the IM niche are vast, so please don't limit yourself to one tiny little sub-niche.

    Paul
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  • Profile picture of the author Brad Spencer
    Originally Posted by Eric Louviere View Post

    Listen,

    I just heard an expert say on something that the IM niche is way to competitive for newbies or wannabes. That's wrong. Dont think that for a second. No niche is too competitive including the IM niche.

    Think of it this way...

    5 years ago, when we'd launch a product, we'd be lucky to get 20 or so people to promote that product launch. NOW? Tons and tons of people have lists in this market. I mean, I've come across people that nobody has heard of before, who have 10,000+ IMers on their lists.

    That means, there's a heck of a lot more people to get to promote for you now, than there used to be. There are launches now that do a million and still most of the market has never even heard of the launch. I've noticed million dollar launches not even brought up here. In the past, this place would be hopping with posts about those launches.

    Anyone (even you) can make money in this market. Heck, just look at the WSO section now!! I can only imagine that with more competition, comes more opportunities for those who focus on the power of "direct response marketing" fundamentals.

    Anyway, I say... If you want to go with your passion... and that passion happens to be the Internet Marketing niche... GO FOR IT AND KICK SOME ASS!

    And, if anyone tells you differently, send them to me. I'll drag them outside and...

    Happy 2011 My Peeps!

    Eric Louviere
    Eric,

    Great post buddy! I have said this same thing for years. There are so many subniches of IM that someone who is a newbie can get good at that it's not even funny.

    Niche sites, article marketing, wordpress, camtasia, video marketing, email writing, etc all can be learned fairly quickly and taught easily.

    Learn one skill...then move on to the next one

    That's all it takes. Build a list in the mean time and you're golden.

    Cheers,

    Brad
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    • Profile picture of the author Brandon Tanner
      No niche is too competitive so long as you have an exceptional product and USP. If anyone tells you otherwise they are craaaaaazaaay! (or jealous).
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  • Profile picture of the author napoleonfirst
    It think you are right in saying that anyone can make money here in this niche. It think you are dead wrong at thinking tjat a newbie can make a million dollar launch. Why? He or she does not know a clue abot the industry. You need to know the ins and outs of an industry to make it big. If you cannot monopolize an industry at least be the best.
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