How do I figure what my info product is worth?

4 replies
I'm having an ebook written for me, and I'm trying to figure out what it's worth. Other ebooks in my niche are between 10 and 20 bucks, but I would like to make mine worth more than that.

I'm sure that my ebook will be of high quality since I have a published writer with experience in this particular niche, writing my ebook. Then I figure I would have it voiced over to create an mp3 of the ebook, and also have it converted to kindle format. These would all be part of the package.

Is it ok to charge much more than competitors prices? if so, how much is safe? If the average is $15, and mine comes with the mp3, is it safe to charge $25?

Also, what are some other things I could add to the package in order to further increase its value, even if not to increase price, but rather to just ensure that I over deliver?
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  • Profile picture of the author King Shiloh
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    It's safer to charge less than your competitors especially if they are stronger than you.

    Generally, the right formula is test, test and test the prices if you have the time.

    You can make a video of the ebook. Just be creative - creativity adds more value to every product.
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  • Profile picture of the author Jason_Lewis
    As far as pricing goes - before you create the product, decide what price point you want to sell it at. THEN - create a product that meets that price point.

    To know how to do that, research what your competition has for products at that price and create a better product. Better could mean - more content, a more detailed explanation, better or more bonuses, ect.

    Always choose your price point first and then create your product around it, rather than the other way around.

    Hope this help...
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    • Profile picture of the author deertrail
      I would create a better product than my competitors then test two prices: the going rate that competitors charge VS a higher price point.

      So if everyone else is selling for $47, I would test $47 vs $77/$97.

      -Bryan
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  • Profile picture of the author sanhal
    Originally Posted by skeetermcgee View Post

    I'm having an ebook written for me, and I'm trying to figure out what it's worth. Other ebooks in my niche are between 10 and 20 bucks, but I would like to make mine worth more than that.

    I'm sure that my ebook will be of high quality since I have a published writer with experience in this particular niche, writing my ebook. Then I figure I would have it voiced over to create an mp3 of the ebook, and also have it converted to kindle format. These would all be part of the package.

    Is it ok to charge much more than competitors prices? if so, how much is safe? If the average is $15, and mine comes with the mp3, is it safe to charge $25?

    Also, what are some other things I could add to the package in order to further increase its value, even if not to increase price, but rather to just ensure that I over deliver?

    It would be a good idea to buy your competitors ebooks to see how many pages they are and what information they have in them. For $10 you would not expect to get much information or many pages. Do you know how many page your ebook willl have?

    If your book is longer and gives excellent information then you can justify the higher price.

    Are they offering any bonuses with the books? It can increase the value of your ebook if you add bonuses that are related to your book or useful to buyers in your niche.

    Ebooks generally sell for up to $47. But as has already been said you have to test. Cheap is not always best.

    Sandy
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