How to hit a jackpot on Facebook??

There's no answer to that question and that's exactly what I wanted to achieve with this thread.

I had success with stuff like "how to bake a great chocolate cake" and I didn't have with any weight-loss stuff.

Why? I don't know. I just follow what my test results tell me.

I haven't even tried dating because it's just not my thing for a lot of reasons. (And - no, one of them is not that I suck at dating hehe )

There are thousand of products of clickbank who are consistently being bought - meaning there's a market for them and they do convert.

And on top of that, there are at least 20 ways you can promote each of that product on Facebook.

Meaning there's 20 ways you can target those products.

This all means that there's 20,000 opportunities on Facebook you could test as I described!

If you follow the steps then you'll find the jackpot really quickly.

So, targeting on Facebook is the most important part, then knowing how to create high-converting ads, then the creation of a powerful preselling funnel.

And you can't know which one is a jackpot BEFORE you test them!

Sure, some niches and producst have more potential, but if you only try those you're loosing the opportunity to earn money on some obscure stuff that no one if promoting.

And in those niches, the competition is fierce, so you need to be better than a lot of other marketers in every step - have better ads, have better targeting, have better funnel and in the end - have more money than them.

Hope this clears it out.

Take care,

~Davor

people joining fb are mostly "fun" people , networking with others

i guess the best performing products should be entertainment related product , relationship product and "fun" related product as well

I'm sure that would be a part of the extensive testing process he's semi-outlining.

Its also easy to create your own sales page for any product on CB and still flow through their system; (and yes, giving the original vendor the sale and credit).

Yes. Right now, I just direct link, I don't create any landing page. I maybe add one short and simple landing page just because my ad copy promises a particular answer, but then I just create a simple Blogger blog with only one post containing that answer.

I also use one other more sneaky method to test it, but you need the vendor's approval before it.

But..

To answer your other question.

From my experience, by direct linking, even if the sales page is written by the best copywriter in the world, and even if it's the most highest converting sales page and you send targeted users to it, the conversion rate at it's best will only be 0,5% for a low priced (up to $40) product.

The simple reason is that people on Facebook are not in the buying mood!

And that's the key for creating a powerful preselling funnel through which you get them so psyched about the product and more importantly into a buying mood.

For my successful campaigns where I invested a lot of time developing my funnel, I don't even mention the product I'm promoting up to 3 days after they clicked on my ad! (This should give you a clue of what I'm doing )

But here's how you can tell if the sales page is working or not even if no one bought the product:

Look at the number of order form impression count, or more importantly at the hops per order form impression count

Because if enough people clicked through to the order form from the sales page, you know they are interested in the product, but they (1) aren't in the buying mood and (2) they weren't presold about the product so that they want it more than anything else.

People that go to the order form are the ones thinking "Yes, this looks really cool, let's see how much does it cost.. $27? Ok, not bad, I'll get back to it later, I first need to finish watching my ex-girlfriends new photos.."

They are not in the buying mood, but they are interested in the product and they would buy if they were presold properly, meaning - move on with this product.

Hope this helps,

~Davor

Wow, thank you so much for this, I really appreciate your kind words!

Actually, I don't know what else to say, blushing a bit.

Thanks again and all the best!

Hi John!

In this thread by saying jackpot I was thinking about finding that good combination of ad variation-targeting-product which gets you high CTR, low CPC, ie. you pay small amount of money for (enough volume of) targeted traffic.

Once you find out that you can drive quality and targeted traffic to the offer, you know you hit the jackpot because 80% of the time this offer will make you money after building a suitable preselling funnel.

But then that's the next phase of testing - presell funnel.

As I said, I look at hops per order form impression statistics to get the idea of how interested they are in the product. I also use some other tactics during the first phase, but they improve my results for only 10% so that's probably a little bit too advanced now, it's better to keep things as simple as possible once you're starting out.

So, then I decide which presell funnel I should test first.

I've developed through trial and error 3 types of funnels that have proved to be the best.

First is the one I already shared with warriors in my "how to start earning money today" thread - the survey method.

You link your ad to a simple one question survey asking them to ask you their burning question about the subject.

I won't go into details about this because I described it in detail in the other thread.

This works nicely for a lot of products and I had success with promoting FarmVille guides using this funnel.

The next one is more advanced but it's even more powerful.

I'll now describe to you the one that's most advanced, but bare in mind that I "arrive" to this funnel after some testing and not for every product because it does require you to do some work building it. Today I already got a hang of it, so it's much faster for me, but when I did it the first time it took me a lot of days to build it.

Yes, it looks like the funnel you described, but it's a bit different.

In a nutshell, here's the funnel:

ad > first part of the useful content > next part of useful content + optin box with promises of more free stuff > free stuff download page > free stuff 3 day email sequence > 4 day promotion sequence

I've spent a lot of time figuring out the exact sequence. The key is obviously the 4 day promotion sequence and the 3 day free stuff sequence is used to set the "mood" right.

For the promotion emails I used email copy from Frank Kern and Jeff Walker as a basis of how I should structure the emails and the sequence.

The first version of the sequence, the basic version - has the same emails for every subscriber and it's all added to the follow up sequence, meaning it's automatic. Not nearly as effective, but still works to get the test results.

If I get 1-2% conversion rate (buyers/subscribers), depending on the product of course, I move on to develop a more advanced sequence.

And the key is in segmenting people. That's the advanced trick.

I then leave the first three day sequence where I give free stuff, advices, ask them questions and so on, but remove the promotion emails and move them to broadcast.

The reason is that you can then use scarcity (real of course) and more importantly the segmenting option.

I send four types of emails:

A) Get the conversation going about their problems, needs, frustrations, dreams, etc. (It's all about THEM.) and give them just an inkling of what's going to happen. I don't mention the product or anything.

B) Talking about responses I got, what questions people asked, etc. At the end I tell them that I'll be sending them something helpful tomorrow.

C) In this email I reveal the product, explain it, give reasons why they should buy, overcome some possible objections they could have AND - talk about bonuses you'll give them. They see you as the biggest expert in the field so you need to promote it as you even have more knowledge than what's inside the product. And in order for them to get to your knowledge they need to buy this "basic" product. It's about "This product is perfect, it's the product that got me going, but it lacks two pieces of the puzzle I figured out by myself." then you promise to give them those two pieces. I won't go into details of how you create those bonuses, there's tons of ways, even for promoting products you know nothing about.

L) This email is a simple launch email "Hey guys, here's the link, go and buy it now."

As I said, segmenting the list is the key. You won't acheive the same effect if you send email C to people who have opened A and B beforehand and to people who haven't!

This is really getting long, so I won't go into details, but I have the following emails set up:

A, B1, B2, C0, C1, C2, L1, L2, L3 and then have 8 combinations of who gets which email.

This is the top of the top and I invest that in products that have the biggest potential. And I use it not only for promoting stuff through Facebook but in other businesses as well.

Hope I was clear enough.

Thanks again and take care,

~Davor