Please give a piece of advice: What can be done to improve the looks of the website?

14 replies
Hey everyone,

I'm working on this project - I'm no designer still I realize that the site representing the product looks not so well as i would like it to look. I mean if I were a customer the website wouldn't attract me. It seems to me the design looks like created in the 90's, those round shapes.. and all in all the main page looks somehow chaotic. I just have a feeling something is wrong.

I would be very grateful if you could have a look and may be give some piece of advice on what I can do to improve it.

Best Regards,
Andy
#advice #give #improve #piece #website
  • Profile picture of the author kuzmo1
    Hi
    Which site do you mean? The one in the link?
    Signature
    Blogs and sites built. Express Service Available.
    Sub28 Web Page Design - sub28.com
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  • Profile picture of the author cheekeong.tan
    Dear andy,

    If you're working with a Wordpress blog. The themes can be changed with the click of a button.

    If all else fails, outsource the setting up of your website and layout. Fiverr Fiverr is a good place to look.

    Cheers
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    • Profile picture of the author andy230
      kuzmo1

      Yes, the one in the signature, the shopping cart script.
      Just can't post links right now)
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      • Profile picture of the author JohnMcCabe
        Andy, I'll tell you the truth. If I'm hunting for a business tool as basic as a shopping cart, I'm not worried about bleeding edge site design. I'm interested in whether or not the product on offer can be a building block in my business. One I'll have to live with for a long time...

        Right now, the design is clean. Focus on the content. Get that converting for you.

        Right now, your visitors have three choices - buy, try or goodbye. Other than a weak "news" subscription, there's no way to follow up with people doing their research. And a shopping cart is not an impulse buy. Even the demo product is going to take time and resources to evaluate.

        Consider putting together a tutorial that walks people through the process of choosing a shopping cart for their site, setting it up, etc. Use your free demo as the 'laboratory'. By the time they finish the tutorial, they've had a chance to check you out, and many will be reluctant to go through the same process with another option if yours fits.

        You could also consider a beginner-level guide to shopping carts, more of a buying guide than tutorial. Something to entice a name and email onto a mailing list.

        The news subscription seems more appropriate for those who already own the product...
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        • Profile picture of the author andy230
          Thank you all for replying!

          So I guess it would be better just to change the design a little bit, make it simplier, no vital changes? To get rid of some links, duplicate menu items and restructure content (and just create other content - a list of features in comparison or just common features with small icons?)

          JohnMcCabe
          I'm now thinking on that tutorial and guide, it would be really good to make those. I just thought of making some downloadable instruction (pdf?), but perhaps it would be better to do online. I haven't dealed with such things(
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          • Originally Posted by andy230 View Post

            So I guess it would be better just to change the design a little bit, make it simplier, no vital changes? To get rid of some links, duplicate menu items and restructure content (and just create other content - a list of features in comparison or just common features with small icons?)
            Just try not to give the user so many different options. Ideally, you would already have a "roadmap" of what you want your prospect to do, then just make sure every potential action they can take moves them closer to the overall goal. (If that makes any sense...)
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  • Honestly, when I clicked on the link, I was confused...

    There were so many navigational links and things that are on that page that I don't really know what to do when I get there...

    I would try to maybe "dumb down" the design a little and make it less cluttered...

    Let me know if you need more of an explanation...

    Don't get me wrong, though - it's a good start. But you are right - It could use some tweaking...
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    • Profile picture of the author Mike Hlatky
      Originally Posted by One Cent Content View Post

      Honestly, when I clicked on the link, I was confused...

      There were so many navigational links and things that are on that page that I don't really know what to do when I get there...

      I would try to maybe "dumb down" the design a little and make it less cluttered...

      Let me know if you need more of an explanation...

      Don't get me wrong, though - it's a good start. But you are right - It could use some tweaking...
      I agree.

      You might be able to do a side by side comparison and then list out all the features of both of the products.
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  • Profile picture of the author espresso
    small thing
    Your goods are priced in dollars but you have a picture of euro coins at the top

    if you want to appeal to a EU market price in euros
    If you want to appeal to a US market change the picture

    This wont make me not buy stuff from you just an observation
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  • Profile picture of the author jtie
    As a designer myself, I clicked the link and it was like a time machine back to '05. Maybe I'm just being picky but good design does increase conversions.

    Seriously just pay someone $100 to either design a nice sales page or redesign the shopping cart.
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  • Profile picture of the author espresso
    05 isnt too bad i have seen sites with designs of 95
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  • Profile picture of the author HaiFu
    When I was doing a project for a Biscuit Company in UK they told me that they realized after too many years that most effort should go to marketing when you have a product. They were spending too much time on making the online store look and feel perfect and not getting enough people to visit their website.

    Their sales increased many folds when they shifted their focus on marketing to their audience.
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  • Profile picture of the author andy230
    jtie, yes, I have the same thoughts, it somehow reminds me of that old IE..

    HaiFu, you must be right about focus on marketing. I just wish the site to represent the product really well, to look attractive even to that small percent of people who perceive it as a time machine)

    Really thank you everyone! At least now I know where to focus on with this shopping cart project!
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  • Profile picture of the author uwantmedia
    In terms of design, the most important thing is usability so keep it very clean and simple. That's one of the reasons why Facebook killed MySpace.
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