Amazon or CJ Which One Is Better?

29 replies
I am going to start promoting physical products and I was wondering if anyone had any experience using both Commission Junction and Amazon.

CJ has the actual merchant but Amazon is a big name on line. The physical products I want to promote are in both programs and I was wondering which one will convert better and give me the best return on investment.

CJ commission rates are a little higher, but I have heard that amazon converts much better.

If anyone has any experience using these two affiliate programs I would greatly appreciate some feedback.:confused:
#amazon
  • Profile picture of the author Susanna Dodd
    I unfortunately cannot use Amazon because I live in a state that won't allow me to be an affiliate with them. So I cannot testify to using them.

    However, I've used CJ and I have promoted products from them successfully and made money. Each product you promote pays differently, so be sure you read what they offer to affiliates before joining them. But all in all, it is a good area to promote products from as an affiliate.

    But you can also use Clickbank too and I'm sure there are many others out there you can promote from.
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  • Profile picture of the author entrepreneurjay
    Whoever pays the best is better. Amazon only pays 4% starting off so if you sell something for $100 bucks you only get $4 bucks in commission. Not a very good commission to say the least! You have to be pushing a lot of sales to make it worth your while.

    Commission Junction I believe pays better but you should also check out Linkshare, shareasale, and the Pepperjam network.

    I like digital products the commissions are a lot better myself like Clickbank, Rapbank, and Payspree.

    If I had too choose between Amazon and Commission junction I would probably choose commission junction to answer your question.
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    • Profile picture of the author bigcaveman
      Originally Posted by entrepreneurjay View Post

      Whoever pays the best is better. Amazon only pays 4% starting off so if you sell something for $100 bucks you only get $4 bucks in commission. Not a very good commission to say the least! You have to be pushing a lot of sales to make it worth your while.

      Commission Junction I believe pays better but you should also check out Linkshare, shareasale, and the Pepperjam network.

      I like digital products the commissions are a lot better myself like Clickbank, Rapbank, and Payspree.

      If I had too choose between Amazon and Commission junction I would probably choose commission junction to answer your question.
      I have some site promoting click bank products, but the conversions are low. I make money off them, but I have heard that physical product convert much better.

      I'm about to find out for myself in a few weeks.
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  • I think you are going to have to test it out yourself if you already have the specific product in mind. There is no way to say which one is better/will convert better based on the information you have provided...
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  • Profile picture of the author AFI
    I used both Amazon and CJ. Why don't you use both? Cast a wider net, catch more fish.
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    • Profile picture of the author bigcaveman
      Originally Posted by AFI View Post

      I used both Amazon and CJ. Why don't you use both? Cast a wider net, catch more fish.
      I was thinking about doing that, but it is exactly the same product and 4% for amazon vs 7% for CJ is a big difference.

      I just was wondering if the merchant site on CJ will convert better or the Amazon site? I guess I'll just have to test and see.:confused:
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  • Profile picture of the author InitialEffort
    I prefer CJ because of the cookies policy on many of the merchants.
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  • Profile picture of the author Jdub2104
    I use both as well. You can find the same products on Amazon and CJ, test out the different stores conversion rates, higher commissions, etc. Some people leave a lot of money on the table because they think Amazon is the only affiliate program for a particular product.
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  • Profile picture of the author Spot the Ball
    I use Amazon and have been testing CJ and google affiliate network on a couple of products.

    So far I have sent about 150 vistors to these 2 products and not had 1 sale.

    In comparison I can expect a minimum of 1 sale for every 20 visitors I send to Amazon. Remember it isnt hard to hit 6.5% early in the month once you have a good site or a number of sites which increases Amazon commisions by over 30%.

    Some people seem to do well with CJ, its not been my experience so far albeit I havent sent a load of traffic there yet but the signs dont look favourable yet.
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    • Profile picture of the author XRay
      Piggybacking off of what AFI and Jdub2104 have already posted, I run Amazon, CJ and EPN on my physical niche product sites. One site consistently makes money from all 3 affiliate programs and another makes money most of the time from Amazon. A third site is too new to draw any conclusions.

      Your results are going to vary depending on your niche, the products you're focusing on and how you present them to your visitors. Besides you really want to give your visitors more than just one option for buying what they want -- especially in this economy.

      Ray
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    • Profile picture of the author bigcaveman
      Originally Posted by Spot the Ball View Post

      I use Amazon and have been testing CJ and google affiliate network on a couple of products.

      So far I have sent about 150 vistors to these 2 products and not had 1 sale.

      In comparison I can expect a minimum of 1 sale for every 20 visitors I send to Amazon. Remember it isnt hard to hit 6.5% early in the month once you have a good site or a number of sites which increases Amazon commisions by over 30%.

      Some people seem to do well with CJ, its not been my experience so far albeit I havent sent a load of traffic there yet but the signs dont look favourable yet.
      How much do you have to sell to hit the 6.5%?
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      • Profile picture of the author Spot the Ball
        Originally Posted by bigcaveman View Post

        How much do you have to sell to hit the 6.5%?
        You would hit 6% on 7 sales and then hit 6.5% on 31 sales. Electronics is different, they stay at 4% fixed rate.

        You could have a site that sells impulse "cheap" products just to get your rates up quick for your higher earning products on other sites.
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        • Profile picture of the author bigcaveman
          Originally Posted by Spot the Ball View Post

          You would hit 6% on 7 sales and then hit 6.5% on 31 sales. Electronics is different, they stay at 4% fixed rate.

          You could have a site that sells impulse "cheap" products just to get your rates up quick for your higher earning products on other sites.
          Thanks. I'm staying away from electronics. The speed with which technology is moving today new electronics become old news real quick. It's not like in the 80's and 90's when new electronics stayed around for a while.
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          • Profile picture of the author JustinDupre
            Originally Posted by bigcaveman View Post

            Thanks. I'm staying away from electronics. The speed with which technology is moving today new electronics become old news real quick. It's not like in the 80's and 90's when new electronics stayed around for a while.
            You're right and I would totally stay off electronic too.. can't really compete with very well known review site and big boys out there. I personally like Amazon a little more than CJ.
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  • Profile picture of the author kindsvater
    It depends on what products you are promoting. The better comparison is a merchant using CJ versus Amazon.

    For example, most CJ merchants pay a better commission rate than Amazon. But some pay less.

    Probably all CJ merchants have longer lasting affiliate cookies. CJ also pays faster.

    Some CJ merchant products are not available on Amazon. And some products on Amazon are not available through CJ merchants.

    Why not sign up for both and then promote the best products for your site? After all, you can have Amazon and CJ merchant products on the same website.
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    • Profile picture of the author bigcaveman
      Originally Posted by kindsvater View Post

      It depends on what products you are promoting. The better comparison is a merchant using CJ versus Amazon.

      For example, most CJ merchants pay a better commission rate than Amazon. But some pay less.

      Probably all CJ merchants have longer lasting affiliate cookies. CJ also pays faster.

      Some CJ merchant products are not available on Amazon. And some products on Amazon are not available through CJ merchants.

      Why not sign up for both and then promote the best products for your site? After all, you can have Amazon and CJ merchant products on the same website.
      I did sign up for both because I think I am going to have to do some testing.
      I think I am going to go with a general category instead of a specific product for my first site and see how it goes.

      Most of the products I'm looking at are over $300.00, so I think I'll be OK.
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  • Profile picture of the author ry278
    Banned
    Amazon is great for toy sales. Webkinz toys convert at 27% for me.
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    • Profile picture of the author bigcaveman
      Originally Posted by ry278 View Post

      Amazon is great for toy sales. Webkinz toys convert at 27% for me.
      Thanks for the tip. That is an excellent conversion rate! You must be targeting good keywords to get that.

      I'm looking at items that are bit more pricey though because I just want to make it worth my effort. Unless I'm getting at least $15-25 a sale, I might as well put adsense on the site.
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  • Profile picture of the author sbraill
    I belong to both, along with Clickbank and another Linkshare. I have had the best success with Linkshare so far, I get lots of clicks through to my Clickbank products but have yet to get a sale there. I also have an account with a medical supply company that does well. I have been told that in order to get anywhere with Amazon that you must target high ticket items. I haven't tried that route yet but am planning on trying a few high ticket items soon.
    I hope you well in all your online endeavors!
    Sher
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    • Profile picture of the author bigcaveman
      Originally Posted by sbraill View Post

      I belong to both, along with Clickbank and another Linkshare. I have had the best success with Linkshare so far, I get lots of clicks through to my Clickbank products but have yet to get a sale there. I also have an account with a medical supply company that does well. I have been told that in order to get anywhere with Amazon that you must target high ticket items. I haven't tried that route yet but am planning on trying a few high ticket items soon.
      I hope you well in all your online endeavors!
      Sher
      I have heard the same with Amazon, about targeting big ticket items. I guess it only makes sense because the commission percentage is so low.

      I have heard about Linkshare and also ShareASale. I may take a close look at them as well. Do they have well known brands? I ask this because I think people will be more willing to buy a product that they know.

      With click bank you are trying to convince them to buy something that they may not know a lot about. I make a few sales with them, but my conversions are very low. About 1 in every 100 or so hops per conversion. In other words you need a lot of traffic or a very good sales copy.
      This is why I'm moving to physical products.
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  • CJ takes way too long to pay their affiliates but they do have higher commission rates. As far as conversions that's up to you and how you present the products that your promoting for your niche. I'm definitely getting more into Amazon for 2011.
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  • Profile picture of the author dake
    Hi,

    I am using both CJ and Amazon and CJ looks more like an option cause its easier to use, the rates are high compared to amazon and CJ is also a very well known name. If you make a conversion its worth making CJ the choice for it, cause one CJ conversion is better than two amazon conversions. Best of luck!
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  • Profile picture of the author digitalguy
    Hello all,

    In the comparison in the CJ and amazon the best one is the click bank that is used mostly for the affiliate marketing also the best one affiliate program forever also amazon is but not like the CJ which pays lots better than amazon,but that also depends on the products also on the merchants which are using the services that also provides the reliability.

    Thanks.....
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  • Profile picture of the author kentaiwan98
    OK. I have a buddy who does well with CJ for one particular product. But I haven't sold a damn thing with them, even though Amazon has done well. I mean ... look at the stats yourself:

    Aff clicks sales %
    GAN 46 1 2.17%
    Amzn 371 25 6.70%
    CJ 176 0 0.00%

    So I'm not sure about promoting CJ properly. While the numbers of clicks aren't extensive yet, I haven't even got a 0.5% CTR on CJ yet. This isn't the first time I've had that problem with CJ but my niche is tight this time, products DO sell and other Affiliate Networks SEEM (including EBay) to perform where CJ doesn't.

    Draw your own conclusions. But I'd double down on what works any day versus what doesn't. There could be any number of reasons for the difference... but I've tried to compare apples to apples on my tests. And I haven't been aggressive in promoting Amazon at all. The links just go where they go.

    Kenneth
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  • Profile picture of the author tittbit
    amazon is best in cpa as it gives a atleast a fix ratio 15 % and a very low payout $10
    go for amazon
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  • Profile picture of the author bigcaveman
    I just wanted to say thanks to everyone for all you help.

    I am going to go with a combination of amazon an CJ. However, I think Amazon will end up working out better because when I compared price points, Amazon was much lower. Also Amazon is very trusted on the internet.
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    • Profile picture of the author thetruth23
      Originally Posted by simplebutcreative View Post

      CJ takes way too long to pay their affiliates but they do have higher commission rates. As far as conversions that's up to you and how you present the products that your promoting for your niche. I'm definitely getting more into Amazon for 2011.
      I started with Amazon just before Christmas, and even though I've exceeded the payment threshold already I believe the first pay check won't be sent until two months after which you met or exceeded the payment threshold. Basically - I think that means I won't be getting paid my Dec commissions until March.

      Originally Posted by Spot the Ball View Post

      You would hit 6% on 7 sales and then hit 6.5% on 31 sales. Electronics is different, they stay at 4% fixed rate.

      You could have a site that sells impulse "cheap" products just to get your rates up quick for your higher earning products on other sites.
      I've been promoting products that fall (rather broadly) into the electronics category, but for some reason my commissions have been incremental....hmmm...strange...! Is it possible that there are some sub-category electronic products that aren't limited to a fixed 4% commission?

      Originally Posted by bigcaveman View Post

      I just wanted to say thanks to everyone for all you help.

      I am going to go with a combination of amazon an CJ. However, I think Amazon will end up working out better because when I compared price points, Amazon was much lower. Also Amazon is very trusted on the internet.
      Yeah, Amazon's a good choice. CJ's probably worth joining too though, just for the added diversity of potential products to promote.

      As already mentioned in the thread - one thing about Amazon are their great conversion rates (much better than Clickbank, for example). For the month I'm close to 20% conversion - although admittedly things do get good at this time of the year on Amazon.

      Good luck with whatever you begin to promote! I hope you make lots of commissions!
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  • Profile picture of the author BigNorm
    I agree with an earlier statement, why not use both. I use Amazon, CJ, and Clickbank and find they're all good. As long as your KWR, SEO and promotional methods are on par, you'll make money either way.
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  • Profile picture of the author shuvo
    If you want to select anyone between amazon or commission junction then I would prefer commission junction.It pays more than amazon.
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