Your #1 Marketing New Year's Resolution

by Zeus66
39 replies
Should be...

Do more of what makes you money, and less of what doesn't.
I know, a bit anti-climactic since it's advice you hear a lot, but who isn't guilty of breaking this cardinal rule? Reminders help us to focus.

I like this piece of advice because it doesn't matter what business model you're using. But I also want to mention that there's a place for fun and relaxing from the work. In fact, I think it's absolutely essential if you plan to do this for very long. You gotta have some down time.

What I'm talking about when I think of "do more of what makes you money, and less of what doesn't" is when you're actually in work mode. Those hours every week, try to eliminate distractions and your own attraction to activities that aren't moving the money ball forward. This one change really helped me in 2010. Without working more hours, I was more productive because I consciously made the effort to minimize distractions.

If you work at home and others are around, establish work hours. After all, if you weren't there because you had a J.O.B. (hate that word!), you'd be inaccessible except in real emergencies. Same rule should apply when you're working at home! This alone can really make you much more productive.

The other part is trickier. You have to be totally honest with yourself and determine how much of the time you call "work hours" you actually spend doing things that make you money. If you're like I was (and still am to a certain extent... it's an on-going project), you'll be amazed and probably a bit ashamed by how much wasted time you include in those "work" hours.

Find a balance. All work and no play makes Jack Nicholson want to chop up his family in a hotel on a mountain. Don't be like Jack. Let your family live!

John

PS - What are your marketing resolutions for 2011?
#marketing #new years resolution #resolution #time management #year
  • Profile picture of the author Leslie B
    Originally Posted by Zeus66 View Post

    Should be...
    [B]
    If you work at home and others are around, establish work hours. After all, if you weren't there because you had a J.O.B. (hate that word!), you'd be inaccessible except in real emergencies. Same rule should apply when you're working at home! This alone can really make you much more productive.

    The other part is trickier. You have to be totally honest with yourself and determine how much of the time you call "work hours" you actually spend doing things that make you money. If you're like I was (and still am to a certain extent... it's an on-going project), you'll be amazed and probably a bit ashamed by how much wasted time you include in those "work" hours.

    Find a balance. All work and no play makes Jack Nicholson want to chop up his family in a hotel on a mountain. Don't be like Jack. Let your family live!

    John

    PS - What are your marketing resolutions for 2011?
    Work hours, hmm, yeah, something to think about. I don't have those. I just do the time when I have the time LOL (turns out I have a lot of time though). When it's a schoolday I have more of a schedule then when it's not. Which is due to the fact that I have a six year old and an almost 5 year old, fighting and bickering around me when my husband is working.

    For now, the non-schedule seems to be working for me, but somewhere I know that, if I want to move further in my business I need to be more strict in my schedule. Maybe something to look at in 2011.

    Leslie
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  • Profile picture of the author dvduval
    Do more of what I love, and turn that into money without losing the love.

    That is more in line with my thinking.
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    • Profile picture of the author goindeep
      Originally Posted by dvduval View Post

      Do more of what I love, and turn that into money without losing the love.

      That is more in line with my thinking.
      Hell yeah.

      I think the OP's philosophy is not right for me.

      I can make money buy robbing people.

      But id rather do what i love and help people, the money exchange happens later.
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      • Profile picture of the author Zeus66
        Originally Posted by Andrei Rotariu View Post

        Hell yeah.

        I think the OP's philosophy is not right for me.

        I can make money buy robbing people.

        But id rather do what i love and help people, the money exchange happens later.
        How is this not an example of what I said in the OP? If helping people and doing what you love makes you money, then do more of it and less of the other stuff. I suppose you could help other people and do what you love and end up homeless, if that's your thing, but the way you worded your reply, it sounds exactly like you do what you love and help people AND the money comes from that.

        Some of you people are very confusing.
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  • Profile picture of the author oneplusone
    What I intend to do in 2011 is revert back to working a normal schedule, the problem with the "freedom from the 9-5" mindset is you end up losing your discipline, sleeping strange hours ... and working at random times.

    Obviously we don't have to do a 9-5 exactly, some of us work better at different times during the day, but I still feel most of us are well below our peak and need to bring back some structure to our days.

    Even those of us who are making plenty of money, know full well we aren't operating in the best manner.
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  • Profile picture of the author Michael Oksa
    Great points, Zeus!

    The only thing I would add is that once you have your focus down, you can spend more time on making money, too. This will increase your results eponentially.

    I started a thread back in November: http://www.warriorforum.com/main-int...-year-you.html and the vast majority of people BELIEVE 2011 will be better. However, not all of them have a plan for MAKING it better.

    I have been keeping close track of all of my activities for the past several weeks. See, I THOUGHT I knew how much time I was spending on various tasks, but I was WAY off. There were so many holes in my schedule that it looked like moth-eaten Swiss cheese.

    The point? Don't just assume you know how much time you're spending/investing on different things. Keep track for a week or two, and be brutally honest with how you're using your time. You may be surprised at what you find.

    Anyway, your post will help everybody that applies your advice...and they WILL have a much better 2011.

    All the best,
    Michael

    p.s. My income has gone up significantly since I have been keeping track of my time.
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  • Balance is key as is prioritizing your most important or proffitable tasks. Having a clear plan of what you want to achieve also helps greatly. If you don't know what you are aiming for then how can you know how you are going to get there!

    Thanks for a great post!

    Simon
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  • Profile picture of the author CDarklock
    Last year, I set ambitious business goals which I simply did not get anywhere close to completing:

    1. Get 10,000 people on my list
    2. Get 1,000,000 video views on YouTube
    3. Release a physical product that lands in a box on the customer's doorstep

    I didn't do any of these. To be perfectly honest, I had no damn clue HOW to do any of these. None of them were an action plan, they were just... stuff. It's like any other New Year's resolution that doesn't work, you state a destination with no way to get there: lose thirty pounds (how?), exercise more (when?), get a better job (where?), find your soulmate (whom?).

    None of these things were actions. None of them were something I could do. They were just... things. Things that would happen, or not happen, and I had no real concept or understanding of how.

    So there are a few things I want to do in 2011.

    First, and foremost, I need a schedule. I really got away from this the past year. My life became just abject chaos. I get up in the morning, and maybe I shower... or maybe I don't. Maybe I get dressed, maybe I don't. Maybe I do some work, maybe I play video games, maybe I read, who knows? I might do anything at any time.

    This is not working.

    I need to get back to where I was early last year: consistent, reliable schedule. Up at the same time every day, showered, groomed, dressed, knowing what I was doing all day, time built into my schedule for leisure and family and decompression, and into bed at the same time every night.

    On a related note, I spent quite some time about eight years ago defining and establishing a personal style of dress. And I've gotten away from that. I need to get back into that routine - black work pants, black belt, blue dress shirt, tie, and leather motorcycle boots.

    And on top of that, I need to apply time-boxing to my schedule again. It works well, I just got away from it in all the chaos, and never regained that level of discipline. I have to get that back up and kicking again.

    Also, I need to get my damn diet, exercise, and training regimen back under control. I am porking up like a sausage over here, and that is simply not acceptable. I need to drop this gut, get my lifts back up into the ranges they belong, and restore my usual combat-readiness.

    Finally, beyond the question of establishing a routine - I need to manage my finances better. In all the chaos, things slip through the cracks. I hit the due date for major bills, and the money just plain isn't there. I've said for a long time "never be afraid to invest in your business," but I think maybe it's time to draw the line between investing in my business and spending the grocery money on WSOs.

    And related to that, Andy Henry and Kevin Hutto were kind enough around this time last year to order writing work during a very dark time in my life. Neither of them ever got their work done, nor did they get their money back. It's one thing to say "well, I couldn't help it" - and, indeed, I couldn't; things were really nasty and never quite recovered - but it is simply not acceptable to pretend I have anything more important to do than repaying these two gentlemen. They were there for me, and I didn't hold up my end of the bargain, and I need to repay them not only for the money they are rightfully owed - but for their grace and courtesy over the past year.

    And now I'm going to hit post before I chicken out and erase that last paragraph, because I'm honestly ashamed of that sequence of events, and if I don't throw it out there before I think too much about it I may get all self-involved and try to cover it back up.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author CDarklock
      Originally Posted by John McEachern View Post

      have you ever thought of maybe not posting so much on this forum? There has to be a point of diminishing returns, you know?
      I've actually been experimenting with this, and if I showed you my sales figures and post counts on a week-by-week basis, you'd see immediately that they rise and fall in near-unison. Similarly, I show a drop-off in sales if I skip the marketing chat I attend at the end of every week.

      I don't actually think there's a cause and effect thing going on here with the forum. I think they just sort of track together - when I'm motivated and excited and working on something new, I post a lot on the forum. When I'm listless and depressed and feeling like crap, I either lurk and don't post or just plain don't come to the forum at all.

      I used to think it was a matter of sig exposure, but for the past couple days my sig has been out of commission because my server was down. But income still went up, even though the links in my sig weren't working at all.

      So I just think the same things that lead me to post more on the forum also lead me to work harder and be more productive in my other efforts.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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      • Profile picture of the author Zeus66
        Originally Posted by John McEachern View Post

        you can rest assured familiar dyed-in-the-wool forum trolls like Smith and Wagenheim will still be here posting their 15 posts a day for reasons of their own.
        Those "trolls" are well respected and have quite a following here at the most important IM forum on the Web. What do you have? Who's the real troll? That was one of the funniest lines I've seen here in a long time. Thanks for the laugh!
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      • Profile picture of the author CDarklock
        Originally Posted by John McEachern View Post

        But I would venture to guess that if you were take a 6 month break ... you'd reach your financial goals in short order because you'd be forced into building something of your own
        John, in just under five months, I will have been a small business owner for twenty-five years.

        I have built something of my own over, and over, and over again.

        And every single time, what that something has lacked is the social traction that the right connections and partnerships would have given it.

        It has taken me a very, very long time to figure this out. But what really matters isn't what you know, and it's not whom you know either.

        It's who knows you.

        I have stood within arm's length of Bill Gates and Steve Ballmer. Steve Ballmer, at least, even recognises me by sight. But neither one of them knows my name or can tell anyone what I've done.

        I have sat down to dinner with a dozen multimillionaires, and I can recall all the right things about their families and their businesses and their personal hobbies and all the stuff a good salesman is supposed to know about his prospects.

        But not one of them can tell you anything about me except that we had dinner once. And if I didn't have such a distinctive name, they wouldn't even remember that.

        And all of this is because I have historically been so focused on building my stuff, I've been mostly holed up at my computer writing and testing code. I didn't really build a relationship with these people. I didn't stay in touch. I didn't keep myself on their radar.

        But until I had to manage big projects for major corporations, I didn't grasp that. And it's only in the last five years that it's finally clicked, just how myopic and unproductive the typical engineer's mindset of "it's all about the technical superiority of the product" really is. Because after all my time in the IT and software industries, that was the only way I'd ever thought. It was the only way I knew how to think.

        And yes, maybe now I've swung too far in the opposite direction. But I need to swing over here. There are things this far off to the side that I need to see, that I need to do, that I need to experience.

        It is not just a question of doing the things I need to do. It is also a question of being the person I need to be... because the person I am now cannot do what I am trying to do.
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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        • Profile picture of the author sanssecret
          Originally Posted by CDarklock View Post


          It is not just a question of doing the things I need to do. It is also a question of being the person I need to be... because the person I am now cannot do what I am trying to do.
          This strikes home with me because it's something I've been struggling with lately, both on and offline.

          You have a choice petal. Depends on which is more important I guess, doing what you want to do, or being who you want to be.

          p.s. really must try and catch up on skype. I've missed talking to you lately.
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          • Profile picture of the author CDarklock
            Originally Posted by sanssecret View Post

            You have a choice petal. Depends on which is more important I guess, doing what you want to do, or being who you want to be.
            That's not quite the choice in question.

            You can be someone that struggles to do what you want to do.

            Or you can be someone that does it naturally and normally, as a matter of course.

            Case in point, when I needed to build my upper-body muscle mass, I had a choice.

            I could drag myself to the gym three days a week and force myself through a workout.

            Or I could become someone who looked forward to those days at the gym, and was disappointed when the workout was over.

            You can probably guess which one of those works better. It's a matter of your goals becoming inevitable. We all talk about putting in the work to make things happen, but nobody really talks about putting in the work to be someone that makes things happen.
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            "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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            • Profile picture of the author Lisa Gergets
              Originally Posted by CDarklock View Post

              That's not quite the choice in question.

              You can be someone that struggles to do what you want to do.

              Or you can be someone that does it naturally and normally, as a matter of course.

              Case in point, when I needed to build my upper-body muscle mass, I had a choice.

              I could drag myself to the gym three days a week and force myself through a workout.

              Or I could become someone who looked forward to those days at the gym, and was disappointed when the workout was over.

              You can probably guess which one of those works better. It's a matter of your goals becoming inevitable. We all talk about putting in the work to make things happen, but nobody really talks about putting in the work to be someone that makes things happen.
              Damn, I used up all my thanks. I'd have used on on this post, CD.
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  • Profile picture of the author paulie888
    CD, it's ironic that one of the "perks" of working for yourself is being able to set your own schedule and work basically whenever we want to, but this sort of unstructured schedule rarely ever works out for the best as we find ourselves working on things on an ad-hoc basis, without really planning or structuring for anything to happen.

    I did fall into that into a similar trap earlier this year, but I snapped out of it by around July, realizing that other people and events were taking control of me, instead of the other way around. The metaphor about a small boat whipped about in the perfect storm comes to mind.

    I think it's good to set some sort of a schedule and regimen when we're working for ourselves, and clearly define what our "work" day should look like. I find that by doing this we tend to get a lot more done, and have a lot more focus on our business at the end of the day.
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    • Profile picture of the author CDarklock
      Originally Posted by paulie888 View Post

      CD, it's ironic that one of the "perks" of working for yourself is being able to set your own schedule and work basically whenever we want to
      I think the failure most of us commit is thinking it's "whenever we want to" when it's really "whenever is best for us" - because your schedule still has to match the needs of your business.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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      • Profile picture of the author paulie888
        Originally Posted by CDarklock View Post

        I think the failure most of us commit is thinking it's "whenever we want to" when it's really "whenever is best for us" - because your schedule still has to match the needs of your business.
        I couldn't agree more. While we have more flexibility than many people at average jobs, at the same time we're constrained by certain events in our business that absolutely demand our attention, and ignoring them would absolutely be detrimental to progress in our business. This is certainly different from the average employee workflow, where they pretty much clock in and clock out at a set time regardless of what is happening with the business they work for.

        There are cyclical patterns we need to recognize with IM which are completely different from the default work patterns of an average employee, and I feel that this catches even the best of us off-guard at times.
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  • Profile picture of the author Sheryl Polomka
    Originally Posted by Zeus66 View Post

    Should be...

    Do more of what makes you money, and less of what doesn't
    Yep that's mine - do more work and less hanging out in Warrior forum!
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    • Profile picture of the author Audrey Harvey
      Originally Posted by Leslie B View Post

      I have a six year old and an almost 5 year old, fighting and bickering around me when my husband is working.

      Leslie
      Your place is very like mine - except I have an 8 year old and a 10 year old keeping me on my toes. We homeschool, so they're with me all the time, and usually the fighting and bickering is because they don't want to do their maths! I can really relate to how much time children take up, but it's theirs and my choice to do things this way, so I have to learn to fit it all in around them.

      Originally Posted by CDarklock View Post


      My life became just abject chaos. I get up in the morning, and maybe I shower... or maybe I don't. Maybe I get dressed, maybe I don't.
      I have a lot of kindred spirits in this forum! Are you sure you're not a homeschooler?

      My resolution for next year is to stick to the things I'm really good at, and outsource the rest. I'm great at product creation, but I stink at graphics. I'm fine at whipping up a nice looking wordpress blog, but getting backlinks is not my forte.

      I think if I do that, 2011 will be a much more profitable year.
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      • Profile picture of the author sal64
        ... amongst other things

        Mine is to get organized and set up a comprehensive marketing funnel including 52 weeks of emails and so on.

        Originally Posted by Audrey Harvey View Post

        Your place is very like mine - except I have an 8 year old and a 10 year old keeping me on my toes. We homeschool, so they're with me all the time, and usually the fighting and bickering is because they don't want to do their maths! I can really relate to how much time children take up, but it's theirs and my choice to do things this way, so I have to learn to fit it all in around them.



        I have a lot of kindred spirits in this forum! Are you sure you're not a homeschooler?

        My resolution for next year is to stick to the things I'm really good at, and outsource the rest. I'm great at product creation, but I stink at graphics. I'm fine at whipping up a nice looking wordpress blog, but getting backlinks is not my forte.

        I think if I do that, 2011 will be a much more profitable year.
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  • Profile picture of the author Joshua Rigley
    Banned
    I must disagree with you John. Don't get me wrong, by all means do what makes you more money.

    But in my opinion, your new years resolution ought to be "to help more people succeed with their goals".

    That's my resolution.

    Joshua
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    • Profile picture of the author Colin Y
      Originally Posted by Joshua Rigley View Post

      "help more people succeed with their goals".
      That is my resolution for 2011.

      In 2020 I have has the opportunity to work with several people and help the achieve some success online. And this is something I will be doing more of in 2011

      To achieve this I'm working on creating a 12 month plan that is broken down into 4 quarters with specific goals I would like to accomplish in each quarter. I'm a firm believer in planning for success.
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    • Profile picture of the author Zeus66
      Originally Posted by Joshua Rigley View Post

      I must disagree with you John. Don't get me wrong, by all means do what makes you more money.

      But in my opinion, your new years resolution ought to be "to help more people succeed with their goals".

      That's my resolution.

      Joshua
      That's a good one, too. Some resolutions apply more than others, of course, depending on the individual. I'm not having any problems with helping others succeed, so my #1 resolution deals with something else. But your point is taken... resolve to improve where you know you need the most improvement.

      John
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    • Profile picture of the author Michael Oksa
      Originally Posted by Joshua Rigley View Post

      I must disagree with you John. Don't get me wrong, by all means do what makes you more money.

      But in my opinion, your new years resolution ought to be "to help more people succeed with their goals".

      That's my resolution.

      Joshua
      I think that's a wonderful goal, Joshua.

      Even better, John's recommended resolution can help you to do that more effectively, too. Either way, I hope you and everyone else has a 2011 that knocks your socks off!

      All the best,
      Michael
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      • Profile picture of the author Fazal Mayar
        Build a list of 10,000 people and start making huge money online. I will be 21 years old in 2011, so it`s a urge for me to start making a decent income.
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        • Profile picture of the author Zeus66
          Originally Posted by Fazal Mayar View Post

          Build a list of 10,000 people and start making huge money online. I will be 21 years old in 2011, so it`s a urge for me to start making a decent income.
          I'd own an island somewhere by now if there'd been an Internet back when I was 21... especially if I'd been smart enough to know to build a list back then. I can only imagine how wealthy you'll be in 20 years if you really do embrace list building and marketing. Easily a millionaire many times over. Do it!
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          • Profile picture of the author Fazal Mayar
            Originally Posted by Zeus66 View Post

            I'd own an island somewhere by now if there'd been an Internet back when I was 21... especially if I'd been smart enough to know to build a list back then. I can only imagine how wealthy you'll be in 20 years if you really do embrace list building and marketing. Easily a millionaire many times over. Do it!
            Haha I hear you and thanks for the positive feedback. I wasted so much time not building a list that by now, I should be having 1k+ subscribers. But the past is the past, I`m not old, need to learn how the game works.
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  • Profile picture of the author Kan
    Don't wait to change, change now!
    Start your new product now!
    Start your new site now!
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  • Profile picture of the author MarksWineClub
    My biggest goal is to get from Page 1 on many of my related Google searches, to #1. I have a little one on the way any day now, so automating as much of the process as possible is hugely important all of the sudden.
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  • Profile picture of the author Lisa Gergets
    In terms of concrete goals, I'd like to put out one new WP plugin every two months. I'd also like to "borrow" the goal of a friend (Ken Leatherman) and get one person a month actually creating an income in IM, through whatever means fits them. My third goal is to hit offline marketing in a big way in 2011.

    I don't have action plans for any of those three goals, but then, I've never really had an action plan to begin with.

    Maybe my goal should be to create an action plan...LOL
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  • Profile picture of the author simplebutcreative
    I'm definitely stepping up my marketing efforts. I thought I did great this year which I did but I know I could DO WAY BETTER. My goal is to be well under 100k for my ranking. It's about time that I monetize my blog. So that will be the goal for 2011.
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  • Profile picture of the author drmani
    Originally Posted by Zeus66 View Post

    PS - What are your marketing resolutions for 2011?
    To keep it simple.

    (If you know me, that's a BIG deal! :lol

    Happy New Year!

    All success
    Dr.Mani
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  • Profile picture of the author Alfred Shelver
    Caliban, I agree with you 100% I don't believe time on this forum is ever a waste. It may be more unproductive than something else and thereby have a higher opportunity cost loss but never unproductive.

    I had a nearly 3 week enforced break from the forum and my focus was way off I made no money and was unmotivated. This forum allows so many reciprocal benefits and like you said one of the least of which is sig exposure.

    So my goal is to spend more time on the forum, but change how I spend the time , insure I help someone and learn something everytime.
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    • Profile picture of the author Zeus66
      Originally Posted by Cathy Shelver View Post

      Caliban, I agree with you 100% I don't believe time on this forum is ever a waste. It may be more unproductive than something else and thereby have a higher opportunity cost loss but never unproductive.

      I had a nearly 3 week enforced break from the forum and my focus was way off I made no money and was unmotivated. This forum allows so many reciprocal benefits and like you said one of the least of which is sig exposure.

      So my goal is to spend more time on the forum, but change how I spend the time , insure I help someone and learn something everytime.
      I think this is overlooked by many. If you're in the IM niche, being here IS working, even if you don't think of it that way yourself. You're keeping up with those who may become your customers. You're maintaining a presence if you post. If you don't, you're still probably reading a lot. That's gathering intelligence! Scoff if you want, but that's what it is. The next time you sit down to figure out what you want to offer people in the IM niche next, the reading you've done here (intelligence gathering) will probably inform your decision, at least to some extent. You gotta put out stuff the target market wants, after all. Keeping your finger on the pulse here helps you know those things, and it eventually becomes second nature... almost intuitive.

      John
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  • Profile picture of the author dake
    Nice post!

    I plan on focusing on CPC and CPM advertising for marketing my affiliate programs but for that I plan on collecting budget from my routine job. Thats my new year resolution.
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  • Profile picture of the author tpw
    My #1 resolution for 2011 is to tell fewer people what I plan to do, because they might just beat me into my own niches.

    My #2 resolution for 2011 is to pay more attention to John Schwartz and Lisa Gergets.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Lisa Gergets
      Originally Posted by tpw View Post

      My #2 resolution for 2011 is to pay more attention to John Schwartz and Lisa Gergets.
      bow-chicka-bow-bowwwwwwwww :p
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      Sign up to be notified when Success on Demand goes live, and receive a FREE mindmap that you can follow to create and launch your OWN IM PRODUCTS!
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  • Profile picture of the author sarahberra
    I plan on finally getting organized. I am also going to try new things and get into ghostwriting. I am going to continue building my auto-blogs and other website.
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  • Profile picture of the author celente
    I am going to stop screwing around and use my time more productively.

    Plus I do not think the new look for 2011 is "man boobs" (or moobs as some call it) so I plan to go to the gym more.

    Plus I am going to tell the wife how gorgeous she is, so the credit card bill will go down on her pampering expenses.

    What do you think a good plan?
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