Your #1 Marketing New Year's Resolution
Do more of what makes you money, and less of what doesn't. I know, a bit anti-climactic since it's advice you hear a lot, but who isn't guilty of breaking this cardinal rule? Reminders help us to focus.
I like this piece of advice because it doesn't matter what business model you're using. But I also want to mention that there's a place for fun and relaxing from the work. In fact, I think it's absolutely essential if you plan to do this for very long. You gotta have some down time.
What I'm talking about when I think of "do more of what makes you money, and less of what doesn't" is when you're actually in work mode. Those hours every week, try to eliminate distractions and your own attraction to activities that aren't moving the money ball forward. This one change really helped me in 2010. Without working more hours, I was more productive because I consciously made the effort to minimize distractions.
If you work at home and others are around, establish work hours. After all, if you weren't there because you had a J.O.B. (hate that word!), you'd be inaccessible except in real emergencies. Same rule should apply when you're working at home! This alone can really make you much more productive.
The other part is trickier. You have to be totally honest with yourself and determine how much of the time you call "work hours" you actually spend doing things that make you money. If you're like I was (and still am to a certain extent... it's an on-going project), you'll be amazed and probably a bit ashamed by how much wasted time you include in those "work" hours.
Find a balance. All work and no play makes Jack Nicholson want to chop up his family in a hotel on a mountain. Don't be like Jack. Let your family live!
John
PS - What are your marketing resolutions for 2011?
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