Is Article Marketing a Dead Duck?

by verdi
47 replies
I'm seeing a couple of software products being launched in which they claim that Google is not giving much preference to articles submitted to Article Directories. Does anyone know if Google is doing this or whether this is just a ploy used by software marketers?

Joe
#article #dead #duck #marketing
  • Profile picture of the author 247Copywriter
    Is article marketing a dead duck?

    The short answer is no. Far from it.
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  • Profile picture of the author aandersen
    I don't know about you, but I don't write articles for google to read.
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  • Profile picture of the author Kan
    PLOY PLOY PLOY
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  • Profile picture of the author celente
    NUP

    One of my articles I posted in Feb 2009 brings in about 70 subscribers to one of my niche sites per day (pretty cool). Those subscribers equals sales, and people I can market to down the track.

    How can you call that DEAD.

    I really get sick of people saying this. If you have a good article, write well that uses the AIDA principle....ie. attract, intrest, desire, action.....get them clicking the link then if your article is high quality get ready to watch it go viral and see some nice results.

    Your focus is on quality. Too many people come in here and whine about how articles do not work. But there is a special process. I outsource all of my articles these days, and i know the writers are good,

    once you have something that works and gives results....why reinvent the wheel.

    Anyone that says article market will not work for 2011, 2012 (if we are still here ) does not know what they are talking about.

    I rely on about 15 traffic sources, but I can say my article marketing efforts are the top three traffic sources for optins and sales.
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    • Profile picture of the author SAButler
      I thoroughly agree; multiple sources of traffic are definitely the best idea and article marketing is certainly one of those. I write articles daily and see the traffic results. Don't give up on article marketing. You might even want to give a look at social marketing as well. It can't hurt!
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  • Profile picture of the author Matt Ward
    I have a site that is penalized by Google (I think), nowhere near the first page, yet it's been making regular sales simply because of my article directory posts. I barely have any idea what I'm doing, either. I just posted the articles to get backlinks, not to drive traffic.

    So yes, it still works. :p
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  • Profile picture of the author nemock
    Is it a dead duck when you submit articles to the myriad junk syndication sites?

    Yeah, probably.

    Is it dead when writing articles for more trusted sites?

    IMO: not by a long shot.

    All depends on the context ;-)
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  • Profile picture of the author CDarklock
    Originally Posted by verdi View Post

    I'm seeing a couple of software products being launched in which they claim that Google is not giving much preference to articles submitted to Article Directories.
    Google has never given preference to any type of site.

    They have only given preference to behaviours.

    If you behave in a way that Google has noticed people like, Google will reward you with higher rankings.

    If your behaviour stops being what people like, whether because you've changed or they have, Google will stop rewarding you.

    This is what made Google different. Most search engines before Google were trying to classify sites based on what they are or what they have. Google pioneered the practice of classifying and ranking sites based on what they do.

    Today, of course, all the search engines do that. Some better than others, because it's really hard for some people to wrap their head around this idea.
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  • Profile picture of the author verdi
    Thanks to all of you. I saw the statement on a sales page for a product!

    So, I'll keep on writing.

    Thanks again for explaining the 'thinking' behind Google and the other Search Engines. It's been quite enlightening.

    Joe
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  • Profile picture of the author sirkaliber
    Some IM's say its best to just submit them to the top 6 directories and 1 article a week may be sufficient when starting out. Haven't tried it yet.
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  • Profile picture of the author OTC
    What is dead, in my view, is article spinning. Unreadable computer-wrangled trash, at least for me, has not achieved anything even when auto-submitted to tons of directories.

    I agree with nemock and others that true original content articles can do just fine.
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    • Profile picture of the author Michael Shook
      Lots of interent marketing strategies and techniques go through a life cycle where they are "new ***** secret strategies desinged to slam your site to the top of the search engines"

      and progress to a point where you cna find all kinds of products that are designed to "tweak your **** strategy to steal even more traffic from your competitors"

      to "*** strategy is dead and this new **** strategy is what you need to supercharge your **** strategy efforts"

      and then they get to the "a breathtaking new spin on the old classic *** strategy"

      so I would say that the hook in that sales letter is aimed at people who think that article marketing is about at stage 3.

      But that kind of thing is really just to sell products, as far as rality goes, article marketing has been a success, continues to be a success and will continue to be excellent in the future.
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      • Profile picture of the author JohnMcCabe
        Article marketing was working long before anyone called it article marketing. Even back on the AOL/CompuServe sites, people were posting free downloads of useful information as a means of drawing attention to what they offered for sale.

        People were doing something similar before online meant anything to anybody.

        And they'll be doing it long after most of us retire (if we make it past 2012 )

        What I believe may be dying out is the subset of article marketing which relies on throwing enough digital dung against the Google wall that some of it sticks. I believe the spider's sinuses are clearing up and it's starting to get a whiff of what's polluting its web...
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    • Profile picture of the author nemock
      Originally Posted by OTC View Post

      What is dead, in my view, is article spinning. Unreadable computer-wrangled trash, at least for me, has not achieved anything even when auto-submitted to tons of directories.
      Hellz ya. If creating content online is like developing virtual real estate, article spinning is like building crack houses and meth labs. If you suck so much at Internet Marketing that you think article spinning is just an awesome idea, perhaps you should be a barista or a WalMart greeter.

      (and by "you" I mean the article spinners. ;-) )
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    • Profile picture of the author sonamlama
      Originally Posted by OTC View Post

      What is dead, in my view, is article spinning. Unreadable computer-wrangled trash, at least for me, has not achieved anything even when auto-submitted to tons of directories.
      Yes, I've tried article spinning as well and got horrible results. It may work for others but it sure as heck became a sitting duck method for me.

      Content is king and quality articles in my opinion are the key to getting targeted qualified prospects who will be interested in what you're offering and have a high chance of buying it. Valuable, Quality articles are the key to success with article marketing.
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      • Profile picture of the author gskesavan
        Article marketing is like distributing pamphlets & showing ads on Television. It will never be dead. It is the way people actually come to your site initially. The beauty of it is tht whether you are a beginner or professional, it helps you make a lot of money and build great brand name.
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  • Profile picture of the author mattlaclear
    Pure poppycock. AM is still a great way to generate backlinks. The more ip addresses you can post your link and anchor text the better.
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    • Profile picture of the author Enfusia
      Google does not care about the marketer, they care about the searcher. They know that if they have enough searchers WE marketers will do whatever we must to get our stuff in front of all the eyeballs with wallets.

      Article marketing with very high quality articles provides food for the eyeballs and makes the eyeballs come back for more.
      Google likes it when the eyeballs come back for more because they can now charge the marketer to get their stuff in front of those eyeballs which is how they make their money. The shareholders like CEO's who make them money and so find more CEO's who understand they like money.

      So, I don't see this changing any time soon.
      Patrick
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  • Profile picture of the author celente
    article marketing is not a fad, its been round for many years, and works.

    Think about it, you are giving real content and preselling your prospect.

    IT is not like crappy spammer autoblogging, where you are using someone elses content and automatically spamming the net with it.

    Verdict, article marketing tried and trued.

    autoblogging is a fad, it is a dead duck ....so watch it die out soon.
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  • Profile picture of the author Franck Silvestre
    Yup, another ploy. Article marketing was there way before youtube, facebook, adwords... and it's not going anywhere soon...

    Franck
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  • Profile picture of the author JayVance
    Article marketing is alive and well. I have one article on ezine that brings around 600 people per month to one of my blogs. It's all about keyword research.
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  • Profile picture of the author sonamlama
    Originally Posted by verdi View Post

    Does anyone know if Google is doing this or whether this is just a ploy used by software marketers?
    Verdi,

    As many warriors have made clear, it's a ploy. Article marketing is still very powerful.

    Although, it can be challenging when first starting and also to remain consistent, Article Marketing is the king of long term targeted traffic and when executed properly the results you will experience are nothing short of amazing.

    I've experienced the power and effectiveness and will continue to write quality articles.
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  • Profile picture of the author ChiTownRoc
    While article marketing is not dead, Google gives preferred treatment to blogs with videos in them first.

    So if you are focusing on writing, the facts are 60% of traffic is driven by VIDEO so turn your article into a video while you are at it to get more juicy traffic for free.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by ChiTownRoc View Post

      While article marketing is not dead, Google gives preferred treatment to blogs with videos in them first.

      So if you are focusing on writing, the facts are 60% of traffic is driven by VIDEO so turn your article into a video while you are at it to get more juicy traffic for free.
      Citations, please? Published research?

      I mean, besides the affiliate link in your sig...
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      • Profile picture of the author ChiTownRoc
        Originally Posted by JohnMcCabe View Post

        Citations, please? Published research?

        I mean, besides the affiliate link in your sig...
        ******
        Didn't realize about the sig. Don't be so rude.

        And I did research on it last week. Shall I do it for you as well?

        I'll find it and post it when I get the chance. I found quite a bit doing , let's see, Warriors fave -article research --last week on Google.
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  • Profile picture of the author J Bold
    Originally Posted by verdi View Post

    I'm seeing a couple of software products being launched in which they claim that Google is not giving much preference to articles submitted to Article Directories. Does anyone know if Google is doing this or whether this is just a ploy used by software marketers?

    Joe

    Google called me up yesterday. They said they are only giving preference to links from porn sites so just go ahead and put all your links on porn sites, everyone.

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  • Profile picture of the author ChiTownRoc
    oh! i remember now!

    a class i took with leah and toby the other week; a few vids on YouTube, and a couple articles. don't have my notebook with me but i know i did not write down the YT or articles. i'll see what i can re-find.

    i remember being in the class thinking: really? so did some digging myself and found that their stats were on point.
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  • Profile picture of the author ablife
    Sounds like a marketing stitch up, articles are what make Google tick, article directories have a ton and Google love them for it. Still works for me when I market online, people love them, Google loves them so yes they still work and will continue to work forever online.
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  • Profile picture of the author King Shiloh
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    No, to me, it has always been a living lion.

    Maybe it died in someone else's hut. My own house is safe for it.
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  • Profile picture of the author SingerRinging
    Article marketing is only effective if you write a Lot of articles. 1 or 2 won't do it. You have to be a consistently GOOD writer, offering value in your articles. You can give advice, tell your experiences, be funny or humorous or entertaining, or provide good information on something you're an expert on, but Ezine Articles, among others, is well-liked by Google. If you write everyday, with quality content, design a compelling bio with your link, you should see results and profit.
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    • Profile picture of the author ChiTownRoc
      Originally Posted by SingerRinging View Post

      Article marketing is only effective if you write a Lot of articles. 1 or 2 won't do it. You have to be a consistently GOOD writer, offering value in your articles. You can give advice, tell your experiences, be funny or humorous or entertaining, or provide good information on something you're an expert on, but Ezine Articles, among others, is well-liked by Google. If you write everyday, with quality content, design a compelling bio with your link, you should see results and profit.

      ***********
      It's consistantcy in excellence that paves the way indeed.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by ChiTownRoc View Post

        ******
        Didn't realize about the sig. Don't be so rude.

        And I did research on it last week. Shall I do it for you as well?

        I'll find it and post it when I get the chance. I found quite a bit doing , let's see, Warriors fave -article research --last week on Google.
        I apologize for being rude. The first link, to your blog, was fine. The link to your recruiting site wasn't. I see you changed your sig, so I am sorry.

        As for the research, sure, if you don't mind...

        Lots of folks throw statistics around without being able to back them up, especially when said statistics favor their commercial interests. So I called you on it.

        I've been in a similar position, you see. When I first joined the forum, I often referred to court cases when people would ask legal questions. A few of the more "seasoned" members (thanks, Steve) challenged me to produce the cites. When I did, they quit asking...
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        • Profile picture of the author ChiTownRoc
          Originally Posted by JohnMcCabe View Post

          I apologize for being rude. The first link, to your blog, was fine. The link to your recruiting site wasn't. I see you changed your sig, so I am sorry.

          As for the research, sure, if you don't mind...

          Lots of folks throw statistics around without being able to back them up, especially when said statistics favor their commercial interests. So I called you on it.

          I've been in a similar position, you see. When I first joined the forum, I often referred to court cases when people would ask legal questions. A few of the more "seasoned" members (thanks, Steve) challenged me to produce the cites. When I did, they quit asking...
          ************
          No worries.

          I do so much research that I jot down what I need and read it over and over again until it's engrained in my head. I shall remember to start putting links.

          In any event, it would be good for all those writers who's helping fill my head with info! Talk about good backlinks!
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  • Profile picture of the author Rod Cortez
    Article marketing is far from dead. Though submitting to article directories is so 2005, it still works. Content marketing, which utilizes article marketing, is far more effective.

    RoD
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  • Profile picture of the author Toon-c
    Of course not, just don't submit your articles to useless articles directories ..
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  • Profile picture of the author Boricua
    Originally Posted by verdi View Post

    I'm seeing a couple of software products being launched in which they claim that Google is not giving much preference to articles submitted to Article Directories. Does anyone know if Google is doing this or whether this is just a ploy used by software marketers?

    Joe
    If that were true blog networks would have already stop from opening. Last minutes I've seen more and more blog networks and services similar to the old articlemarketer.com...there's a reason for that
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  • Profile picture of the author kimkay
    No, but I wish asking this question every week would stop...
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  • Profile picture of the author kingofseo
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    • Profile picture of the author Enfusia
      Let's not forget one thing:
      Article marketing is all about content and Google likes content.

      If your articles stink then sure they are a dead duck. But If your articles are top notch then you will do well.

      Patrick
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  • Profile picture of the author shuvo
    Article marketing is not dead.If you can do it in proper way it will be the best internet marketing strategy to get some sales or income.
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  • Profile picture of the author TimG
    Even if it was dead (which it is not) and the article directories were frowned upon by Google it doesn't change the fact that your submitted articles can be syndicated across the sites of other webmasters. Some of those sites will rank well and drive lots of traffic to your website while others will not do as well but still send a link back to your site.

    I personally believe that article marketing is morphing into a new method called content marketing. When you take the view point that we are now engaging in content marketing you'll see that article marketing is a subset of that overall strategy.

    Respectfully,
    Tim
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  • Profile picture of the author Roncham
    Good article content on good sites = good response
    Junk article content on junk sites = junk response

    This will never change.
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  • Profile picture of the author Jaredmoon
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    • Articles pay for all my bills, in more ways than one.

      I do think the overall most important point is that good content will always make money.

      Article directories and websites are just a tool for distributing useful content.

      It's funny though, a lot of times when I'm consulting, someone will ask me...where can I get the cheapest content around? I mean dirt cheap.

      They say... I want to pay like $2 an article (or whatever the case may be).

      Then I ask them...if you landed on your own site and started to read a gibberish $2 "article" would you hit the back button?

      That usually gets my point across nicely.

      Put yourself in your prospects shoes and you will always "do the right thing". And you'll make 10x the money too. Bingo.

      GM
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  • Profile picture of the author Barry Unruh
    <<<< Scratches head..Trying to figure out why article marketing = article directories.
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    • Profile picture of the author TimG
      Originally Posted by Barry Unruh View Post

      <<<< Scratches head..Trying to figure out why article marketing = article directories.

      Barry,
      Initially that was all that was needed to make an article marketing campaign work. It can still be done that way but the ROI is low.

      Over the years the Internet (meaning search engines and content platforms) have evolved to where article marketing now encompasses various other depositories.

      In a sense, if a site allows content to be published on it then it should be considerd for distribution purposes (assuming it is not some scummy site).

      Leveraging other mediums besides article directories allows you to harness a collective power that far surpasses what can only be done just with a normal article directory.

      Think Star Trek - A single Borg is a bad a** but it can be beat. However, the collective group are darn near unstoppable - We need to strive to make our article marketing campaigns unstoppable!!

      Respectfully,
      Tim
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  • Profile picture of the author Shazia Mirza
    Google still loves links coming from a rich content page, especially if it is relevant!
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  • Profile picture of the author Biggy Fat
    Yes, article marketing is dead. No longer among the living. But for a nominal fee, I can revive it with my special "Article Marketing Revival Spell!" Only $1,000. Ask for details.
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