Clickbank Refund Requests

I have always just issued refunds whenever they've been requested - I can't be bothered putting any energy into arguing them. Plus there is the 60 day money back guarantee when you go through Clickbank anyway, so if they ask for a refund you really have to give it.

If CB gets a refund request within 60 days of purchase, they will issue it 100% of the time. I have even had refunds allowed past the 60 day period, although only once I think.

When you respond to the ticket, the client most likely will not respond. At least, they have never ever responded to me. And CB will definitely not respond. If the client does respond, you can ask them if you can help them resolve the issue before issuing a refund, then you can change the ticket to a tech support ticket instead of refund. But you need client permission to do so.

It's the nature of the business, quality authors have to tolerate a few free-riders, junk producers just have to hope some are too lazy to get their refund.

I have seen reports of 2% to 15% return rates, 10% is commonly cited.

I understand some lower their return rates by offering a 1 year warranty, people put it off until they forget to return. Not sure clickbank sellers can offer that.

Don't freak out about refunds. I know it's hard not to. My refund rate is less than one percent, but EVERY TIME I get one I'm still like, "Damn...does my product suck?" :-) Don't stress over it. 100 sales with 20 refunds is a hell of a lot better than no sales with no refunds.

R

One of the primary reasons for refunds is the very nature of internet marketing today. You have a special or nuanced way to make money, let's say $1000 a day, you place a "compelling" and "limited inventory" ad but you do not disclose "How" you do this new or nuanced way to make $1000 a day.

I or others send in a Paypal request for $29.95 and pay for your product because I want to know how I can make $1000 a day easily without getting out of bed or even touching a computer.

You send the info. It explains in acute detail how you always bet on the #2 horse at Santa Anita Race Track an a full moon as long as Saturn is in it's summer equinox and the sun is 5 years into its magnetic storm cycle. You say if I do this making $1000 a day will be easy. My problem is, I don't bet on the ponies.

You see, we have no way of knowing what it "is" for obvious reasons and there is the possibility that many people simply will not want it. Sometimes we pick out a shirt, jacket or shoes at a retail outlet but after trying it on we don't like it and don't buy it.

Nothing personal, it's just kind of the way it is but if a marketer wants to get famous fast-don't refund - refund requests.

Welcome to internet marketing!

Ed

Clickbank is notorious for giving refunds even when no reason is given. It's ridiculous, but if your sales page says "refund" then Clickbank will honor it.