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Can your free report be TOO substantial?

by BillyBee
9 replies
Do you think if your free report is really long, like a full-on 65-page ebook that it will satiate my prospects?

The product I'm selling is much larger than that, a couple of 200-page ebooks, some videos and an audio, but I'm wondering if my prospects digest a free report that reads more like a complete product if they will feel like they've had too much and are "full."

See what I'm asking? I know that Mrs Fields made her fortune by giving away small samples of her cookies, but they were just that: small.

Let me know what you think. Thanks!
#free #report #substantial
  • Profile picture of the author Wayne-JJ
    As far as I am concerned, I don't mind reading a free 65 page ebook as long as they provide useful information.

    Some ebooks are stuffed with fillers and stuff that make it that long, those are the ones that will turn off readers. Just my 2 cents
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  • Profile picture of the author Thomas Michal
    why not break the 65 page book in to a 7 day course. 7 products can create much more perceived value than 1

    people will be like, dang this dude gave me a rockin' 7 day course for free his paid product must be killer
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    • Profile picture of the author BillyBee
      Originally Posted by Thomas Michal View Post

      why not break the 65 page book in to a 7 day course. 7 products can create much more perceived value than 1

      people will be like, dang this dude gave me a rockin' 7 day course for free his paid product must be killer
      I used to give you my freebies in a 7-day format, but then I heard someone say that people are too impatient to wait, that they want a "big solution" now.

      I thought that was pretty good advice, and I know I often got emails from people saying, "Can I see the rest of the reports earlier, or do I have to wait?"

      So I guess my philosophy is now: offer a big solution and wrap it up like an irresistible gift that they can consume all at once and they'll see what a star you are.

      Best example of this type of squeeze page was a great one I saw of a long-hitting golfer who had a video on his squeeze page where he literally drove a golf ball through two piece of plywood. His pitch basically was: "Want to learn how to drive a golf ball like this through plywood? Just fill in your name and I'll show you."

      I thought that was the perfect squeeze page pitch. It was basically a magic trick and he was willing to show you how to do it on the other side.

      To me, that's a "Wow" freebie offer that beats a 7-day series, although I will admit that I like 7-day sequences, too.
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      • Profile picture of the author Thomas Michal
        Originally Posted by BillyBee View Post

        I used to give you my freebies in a 7-day format, but then I heard someone say that people are too impatient to wait, that they want a "big solution" now.

        I thought that was pretty good advice, and I know I often got emails from people saying, "Can I see the rest of the reports earlier, or do I have to wait?"

        So I guess my philosophy is now: offer a big solution and wrap it up like an irresistible gift that they can consume all at once and they'll see what a star you are.

        Best example of this type of squeeze page was a great one I saw of a long-hitting golfer who had a video on his squeeze page where he literally drove a golf ball through two piece of plywood. His pitch basically was: "Want to learn how to drive a golf ball like this through plywood? Just fill in your name and I'll show you."

        I thought that was the perfect squeeze page pitch. It was basically a magic trick and he was willing to show you how to do it on the other side.

        To me, that's a "Wow" freebie offer that beats a 7-day series, although I will admit that I like 7-day sequences, too.
        You could give them all 7 at once and call it a 7 day course?
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  • Profile picture of the author John Alves
    I don't think most people read long ebooks after an opt in. Atleast, they don't if there is no prior relationship. You'd be better off turning that free report into a video. I think it's better to give away a short ebook as a free report if you're going to give away an ebook. Top 25 traffic tips.. something that's short and still helps the user.
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  • Profile picture of the author dadamson
    As long as your money product isn't targeting a topic too similar to what you get for free, as long as the free info cannot be translated into the product you are selling you will be ok.

    The more value you can provide, the more people trust you and begin to buy your products, just leave them wanting more or different info afterwards and you will get higher CTRs.
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  • Profile picture of the author Exire
    Thomas said exactly what I was going to say.

    Guess that's what happens when I'm late to the party again...
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  • Profile picture of the author Anonymous Affiliate
    Marketer Jimmy Brown said that the perfect free ebook should be "interesting enough to spur their interest but not beefy enough to leave them stuffed".

    That means that you've got to hint the solution to their problem so they understand that you know how to solve it, and further more perhaps tell them the beginning of it all, but then if they want to hear the full story they gotta purchase the product.
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