Take a look at my pic, my name they are real. That's the real me. Go ahead and click on youtube, you will see me talking; click on facebook: real communication.
If you are new on the internet, don't hide behind a mystery avatar or a username. Show your real self and share the world who you are and what you got.
In the early days of IM, the very best thing you can market is your own name. And it will help you up to get new leads, trust from the people around you.