Having collected myself from the floor having laughed myself off the chair, I feel the need to share this classic piece of marketing with my fellow Warriors.
The subject line was "Holiday Discount". Don't know why I opened it, maybe it's the snow and cold weather but I did.
Now you may get these all the time so excuse me if this a regular occurence for you but it was a first for me.
Inside the email was this excellent piece of copy, please read this and see if you get sold by the idea as well...
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Underneath was a link to the famous pill some men take to keep "on the job" for longer.
What's amazing is most people surely wouldn't get to the link.
Still, I'm going to tweak the copy and see if it works on some of my sites.
Test everything they say.