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My optin page converts at 27.02%...

by Joseph Then
58 replies
Looking at Google Analytics, I was pretty surprised that my optin page is at 27.02% for the past 3 days!

At first it was converting at 2%, which translates to only 2-3 sign ups per day.

Right now, it's 27.02%, which translates to an average of 50 sign ups per day.

Check out my current optin page:
Make Money in One Week!

So what did I do? Well, what I did was:
1) I just did a graphics makeover by buying this WSO:
http://www.warriorforum.com/warrior-...ial-offer.html

2) I drive traffic using my own way: Google Adwords using a method that is sold as a WSO. To be frank, I have to use $0.05 to drive visitors but that's definitely better than paying $4 per click!


So, take a look at the optin page, check out the simplicity of layout and model after it.

When I say model, I mean model, which means: DO NOT TAKE MY GRAPHICS NOR MY WORDS, ETC

Take the principles used in my optin page and use it. Perhaps some experienced warriors could explain why this page works...


Now, time to test other stuff to see if I can convert even further...
#2702% #converts #optin #page
  • Profile picture of the author Alex Sol
    Originally Posted by Joseph Then View Post

    Looking at Google Analytics, I was pretty surprised that my optin page is at 27.02% for the past 3 days!

    At first it was converting at 2%, which translates to only 2-3 sign ups per day.

    Right now, it's 27.02%, which translates to an average of 50 sign ups per day.

    Check out my current optin page:
    Make Money in One Week!

    So what did I do? Well, what I did was:
    1) I just did a graphics makeover by buying this WSO:
    http://www.warriorforum.com/warrior-...ial-offer.html

    2) I drive traffic using my own way: Google Adwords using a method that is sold as a WSO. To be frank, I have to use $0.05 to drive visitors but that's definitely better than paying $4 per click!


    So, take a look at the optin page, check out the simplicity of layout and model after it.

    When I say model, I mean model, which means: DO NOT TAKE MY GRAPHICS NOR MY WORDS, ETC

    Take the principles used in my optin page and use it. Perhaps some experienced warriors could explain why this page works...


    Now, time to test other stuff to see if I can convert even further...
    Well, the format of such squeeze page has been proven to convert.
    But having amazing graphics work as you have now certainly is a "plus"!

    Congrats
    Signature
    Alex Sol, Full time online marketer since 2007
    The Extra Paycheck Blog | Extra Paycheck Podcast
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  • Profile picture of the author sparrow
    I wonder what your site looked like before you made the changes, do you have a before pic to show

    this would give a good reference to how much of a difference the page looked like

    Most of my pages convert well so this interest me as to what was not working for you

    Ed
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  • Profile picture of the author George Sotello
    Joseph, your site looks pretty cool and congrats on the makeover success. But, I also would like to know, what you did differently...what did the last site look like?

    Cheers
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  • Profile picture of the author J.Knight
    I'm fairly new to squeeze pages, and I'm about to launch one within the next few hours.

    Interestingly though, I've been reading a lot that you should be looking for 40%+

    If that's the case, you still have some work to do.

    I may be wrong in this, and I'd love to hear from a seasoned IM on this, so that I know what to aim for.

    JK
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    • Profile picture of the author ofir
      Banned
      Very nice....
      Congrats.
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  • Profile picture of the author Joseph Then
    My first optin page is similar to the current one, the only different is there is no graphic header and there is no graphic footer.

    Here's the very first page that I used:
    http://www.makemoneyinoneweek.com/OldPage1.html

    It doesn't convert well and I believe the reason is that it is too much words.

    Then, I streamline the whole thing and try to make it simple:
    http://www.makemoneyinoneweek.com/OldPage2.html

    Doesn't convert well, I believe it's TOO simple.

    I added new graphics and the rest didn't change and it jumps to 27%
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    • Profile picture of the author Greg Cooksley
      Hey Joseph,

      Well done....

      That's quite an evolution - from your first page which was quite
      dreary to your latest one which is really hot...

      Thanks for sharing....

      Regards

      Greg
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  • Profile picture of the author Alex Sol
    Joseph, I can almost guarantee even a higher conversion for you.
    Just go to my page and for only $1,000 you will... I am KIDDING

    Here is what I would test using your NEW page.
    Instead of the "Earnings Proof" image on the left I would put a video, which tells a little more about the offer, also shows the proof of earnings on video and uses a call to action. When people hear it - they will sign up.

    However, this is something to test, but I have seen it work wonders!
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    The Extra Paycheck Blog | Extra Paycheck Podcast
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  • Profile picture of the author BlogBrowser
    Banned
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    • Profile picture of the author J.Knight
      Originally Posted by BlogBrowser View Post

      It's proven that non-scrolling squeeze pages convert better than those that keep everything above the fold. Perhaps that's the difference between your old and new site.
      I keep reading that on here, and yet I keep seeing 'gurus' put their opt-in form below the fold!

      I don't get it. :confused:

      JK
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  • Profile picture of the author Easy Cash
    The simplicity of it most likely makes it easy and interesting to read.

    I can see how it works well as an option page.

    What about a sale page though?

    Have you tried the short and sweet with that?
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  • Profile picture of the author abelacts
    Testing is the best guru.

    Damn. I've got to get your WSO ;-)

    Anyway, thanks for sharing.
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  • Profile picture of the author EdmundLoh
    Well done Joseph!

    Yeah as a school of thought - or at least, in my own set of guidelines:

    Less than 20% - needs improvement
    20% - 30% - doing good!
    30% - 40% - doing great!
    50% and above - simply phenomenal! :-)

    -- Edmund Loh
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  • Profile picture of the author Louis Raven
    I've had a 40% opt-in for this: Hacker Guard

    But.. my visitors have all been Warriors and super targeted Organic traffic for the above opt-in so I'm not sure if that really counts until I start getting natural keyword based traffic.

    Well done, Joseph.

    Louis
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  • Profile picture of the author TimRobinson
    Awesome work man!

    How much traffic are you pulling through that site at the moment? Over 1000 visitors so far? And is it adwords traffic or off forums?

    I've had similar success in the past week from forum traffic, my product is currently converting at 6% (which is about the same conversion rate as my free report...)

    Cheers, Tim
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  • Profile picture of the author Joseph Then
    Thanks for your replies guys! 27% is good but I know of marketers who converts at 57%.

    That's what I want to target at.

    My current source of traffic is PPC and I get about 200+ visitors to the site. My cost is only $0.05/click flat, considering that the traffic are mainly "make money" niche, this is really cheap...
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  • Profile picture of the author karlp295
    My optin page is converting at 25% and ı think that's quite good also
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  • Profile picture of the author Joseph Then
    Now I'm split-testing with even shorter page and let's see what happens in 1-2 day's time.

    The 2nd page is: Make Money in One Week
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    • Profile picture of the author Kamran
      Originally Posted by Joseph Then View Post

      Now I'm split-testing with even shorter page and let's see what happens in 1-2 day's time.

      The 2nd page is: Make Money in One Week
      Are the results out yet? thanks
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    • Profile picture of the author Dixiebelle
      Originally Posted by Joseph Then View Post

      Now I'm split-testing with even shorter page and let's see what happens in 1-2 day's time.

      The 2nd page is: Make Money in One Week

      Joseph: Just thought you would like to know. I opted in with 2 of my email addresses to see what I would get, and your autoresponder has not sent the confirmation to either address. You might want to check this out. It has been a little over 30 minutes since I opted in.

      Dixie
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  • Profile picture of the author LivingCovers
    hi then,

    why didn't you put a copy of the ecover report on this shorter page,
    just for a change?
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  • Profile picture of the author Jesus Perez
    This should be bookmarked by newbies. Look carefully at the progression from old to new and see how the changes increased conversions. Rockin' job!
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    • Profile picture of the author Alex Sol
      Originally Posted by BlueSquares View Post

      This should be bookmarked by newbies. Look carefully at the progression from old to new and see how the changes increased conversions. Rockin' job!
      I agree, this should be bookmarked.
      I hope many people are taking the notes of the actual "structure" of the page, such as where is the OPT IN page placed, where is the image, what kind of headline is there... Design does matter but I think the actual structure matters even more.
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  • Profile picture of the author tommygadget
    Thanks for sharing your input Joseph. You are quite brave for sharing because there are so many anonymous trolls here. It looks like simplicity is clear. You are not saying enough to get yourself in trouble.

    TomG.
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  • Profile picture of the author Mike Hill
    I think a lot has to do with the location of your optin box. Before it was at the bottom of the page but now it's in the top of the fold and your proof as well. This is most likely why it is converting well.

    You should also do another test. Take away all the graphics and just use the payout that you have right now along with your screen shots and see what that does for you.

    Mike Hill
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    • Profile picture of the author jasondinner
      Originally Posted by Mike Hill View Post

      I think a lot has to do with the location of your optin box. Before it was at the bottom of the page but now it's in the top of the fold and your proof as well. This is most likely why it is converting well.

      You should also do another test. Take away all the graphics and just use the payout that you have right now along with your screen shots and see what that does for you.

      Mike Hill
      You'll be surprised how much your conversions suffer when you put graphics
      on there that may otherwise not be needed at al.

      But, like everything, it doesn't mean it's this way across the board so test

      Also, I took a look at your old pages and also do agree that the fact that your optin box was way at the bottom causing your visitor to scroll, it was defintiely hurting your conversion.

      Keep everything above the fold for a squeeze page and you'll stack the odds in your favor.

      I'm doing this with all my new sites and may eventually change my old ones, but having the desired action right in clear visibility without them having to scroll is a sure conversion booster when it comes to squeeze pages.

      Jason
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  • Profile picture of the author astoneuab
    The website looks awesome, no wonder you are getting so many opt ins. That WSO seems like a pretty damn good deal.
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  • Profile picture of the author Michael Dominic
    Maybe you could test conversion with some type of an arrow pointing at the opt-in box. Perhaps you could also make the opt-in box more graphically appealing.

    Good job though, and thanks for the model!
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  • Profile picture of the author Michael Dominic
    Oh, and I'd also like to suggest that you add some type of assurance that e-mails will not be sold, shared, etc... a short privacy statement.
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  • Profile picture of the author BlogBrowser
    Banned
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    • Profile picture of the author Joseph Then
      Originally Posted by LivingCovers View Post

      why didn't you put a copy of the ecover report on this shorter page,
      just for a change?
      I tried with eCover before but it's not converting well, but then, it was for the first version of the optin page. I shall test this out later.

      Originally Posted by Mike Hill View Post

      You should also do another test. Take away all the graphics and just use the payout that you have right now along with your screen shots and see what that does for you.

      Maybe you could test conversion with some type of an arrow pointing at the opt-in box. Perhaps you could also make the opt-in box more graphically appealing.
      Yes, in creating my 3rd version, I missed out the arrows. I will make the optin box more outstanding later.

      Originally Posted by Michael Dominic View Post

      Oh, and I'd also like to suggest that you add some type of assurance that e-mails will not be sold, shared, etc... a short privacy statement.
      Agree, thanks.

      Originally Posted by BlogBrowser View Post

      1) You need more concise bullets. You don't say much and people like to know a little bit of what's all about before signing up. So yeah, I'd get a bit more specific.

      2) A clearer call to action. The opt-in box does not stand out enough. The prospect must know that opting in is the ultimate goal of that page. Add some arrows or some graphical effect to make the opt-in form stand out.

      3) Add a no-spam line below the "Download Now!" button.

      4) The header graphic is too tall - it almost forces you to scroll down on a typical 1200x800 resolution screen. Considering how little information you provide in that squeeze page, I would certain try to tighten everything above the fold.
      I looked at the optin page and I do agree that the header is way too tall. I have to do a lot of changes but as a marketer it will take at least 5-6 days to change everything.

      Why is that so? Because I have to TEST each of your proposed change.
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  • Profile picture of the author jazzyjeff
    Joseph,
    Thanks for letting us know the results of your testing. I think everyone on this planet is very visual. Let's admit it! You wouldn't talk to a girl if she wasn't that good-looking would you?

    It was a really big difference between your first opt in page and your second opt in page. The second opt in page was very clean and simple and it didn't hurt having a picture of a girl flashing money at you.

    Jeff
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  • Profile picture of the author Aurelius Tjin
    One of my squeeze pages converts at 62% . It's here's Aurelius Tjin's Unstoppable Results - Free Report

    Highgly-Targeted traffic that is.

    ** Added **

    Just showing proof to back up my claim.

    http://unstoppableresults.com/squeez...onversions.gif

    Note:

    * Screenshot taken from Aweber
    * Conversions are 60.3% now. 62% was a month or two ago.
    * Conversion is for Unique visitors

    Feel free to look, model and implement some of the tactics I used on this squeeze page.
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  • Profile picture of the author Dixiebelle
    Never mind Joseph, the email finally arrived. 30 minutes is a little long to wait. Maybe it is a problem on my end.

    Dixie
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  • Profile picture of the author Aurelius Tjin
    lol, curious now, huh?

    Yes, I do have to admit that the traffic I'm sending to that page is highly targeted, but it isn't highly targeted where I'd warm them up before I send them to the page. A simple text ad here and there is what made it convert.

    Yes, I can't argue with your three points, so I'm not going to elaborate on that.
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  • Profile picture of the author Chris Monty
    Well, that is a nice squeeze page. Short, sweet, to the point, nice big promise, easy to fine sign-up box. Nice.
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  • Profile picture of the author Aurelius Tjin
    Joseph, yea to some extent. I used tactics that have proven to work already and simply applied it to my squeeze page.

    HOWEVER, my main squeeze on a different site only produces 31%. That figure is an average I got from about half a year and over 150,000 visitors to that squeeze page, and also targeted traffic only, not "laser" targeted. Targeted as in those who are interested in making money online.

    Your squeeze page isn't too bad at all. I'm confident you can reach the 50% conversion mark. Keep tracking, testing and tweaking!
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  • Profile picture of the author RobFighter
    Hey Joseph,

    Great job and nice to see someone sharing a work in progress like this.

    A quick observation...have you tried testing your headline using "how to make" instead "how you can make"? Also, I would test your bullet text in bold.


    Rob
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    • Profile picture of the author in2it
      Well done, Joseph.

      I think the new graphics make all the difference. If it's fun to look at, it will be fun to opt-into. This is a great education for all of us on how to fine-tune for success. Keep it up!
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    • Profile picture of the author tiger325
      great job buddy...your conversion rate is outstanding
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  • Profile picture of the author macchiavelli
    I also used your method to get traffic, although traffic didnt start at all, im glad it works for you.
    Do you get 200 visitors per day?
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  • Profile picture of the author Aurelius Tjin
    Thanks BlogBrowser.

    BlueSquares - Yes, you're right. Maybe my conversions would increase even more if I avoid using the javascript code.
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  • Profile picture of the author Bruce NewMedia
    Aurelias, thats a sharp squeeze page....btw, I went over to your website and watched your apartment video tour - WOW! that is a sharp place - very nice.
    ______
    Bruce
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  • Profile picture of the author Floyd Fisher
    Originally Posted by Joseph Then View Post

    Looking at Google Analytics, I was pretty surprised that my optin page is at 27.02% for the past 3 days!

    At first it was converting at 2%, which translates to only 2-3 sign ups per day.

    Right now, it's 27.02%, which translates to an average of 50 sign ups per day.

    Check out my current optin page:
    Make Money in One Week!

    So what did I do? Well, what I did was:
    1) I just did a graphics makeover by buying this WSO:
    http://www.warriorforum.com/warrior-...ial-offer.html

    2) I drive traffic using my own way: Google Adwords using a method that is sold as a WSO. To be frank, I have to use $0.05 to drive visitors but that's definitely better than paying $4 per click!


    So, take a look at the optin page, check out the simplicity of layout and model after it.

    When I say model, I mean model, which means: DO NOT TAKE MY GRAPHICS NOR MY WORDS, ETC

    Take the principles used in my optin page and use it. Perhaps some experienced warriors could explain why this page works...


    Now, time to test other stuff to see if I can convert even further...
    Want to really know?

    Look up 'law of intensity' and see what it says.
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  • Profile picture of the author Michael Dominic
    I really like the new design. You have added an arrow pointing towards the opt-in box... multiple arrows! You made the opt-in box more appealing. Plus the added audio.

    I would really like to know how this design is doing when you have the results.

    Nice job on the new page.
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  • Profile picture of the author James Schramko
    I think the promise of "make money in the next hour" might be driving it... bold promise.
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