Many go to AdWords with no goal in mind. What I mean is they will go there with product in hand and try to get the lowest possible priced clicks not really ever knowing if it's cheap or not.
You need to start tracking your organic visitors and conversions. By using Google-Analytics or StatCounter you'll know how many visitors it takes to get a sale.
If you convert at below 2% (1.5 sales for every 100 visitors or leads) you need to tweak until you're at 2-5%.
Tweaking is a whole another post but you could try:
a) Price testing! Ted Nicholas was broke selling at $20 but became a millionaire after raising his prices. Raising the price is not always the best option so test for crying out loud!!
"Would you use a brain surgeon charging $50.000 or go to a surgeon with a weekly special of $2000?".
b) Copy! Do I really want to read 5 pages of your lifestyle just to be told I can have it all for a down payment of $40? NO!
Who are your visitors, Obese people? great, tell them exactly how the product will help THEM lose weight and feel great about themselves. I'm talking about really making them feel like you're speaking to them and no one else. Let them know you're the one that will help them and if you can't.. no-one can!
(By the way, if your product can NOT help these people then don't tell them it will. It's great getting sales but horrible dealing with the refunds!)
It could be anything so keep tweaking until you're at the 2% or higher conversion mark, OK?
OK, now for some calculating.. let's imagine for every 100 visitors/leads you get a 3% conversion or 3 sales (easy after tweaking) for a $28 product/ commission. That means your overall visitor value (being $84 for every 100 visitors) is: $84 / 100 = $0.84
So.. once you know how much each visitor on average makes you - you can then go to the traffic selling places (AdWords) with a clear and precise goal.
If you can go to AdWords with a $0.84 visitor value and buy traffic for $0.83, you're are the road to becoming very wealthy my friend.
Now the exciting part, go to AdWords and see just how much it will cost for a visitor, I've heard some people can get $0.05 visitors
And remember.. if you pay anything below your visitor value you're seriously laughing because I haven't even gone in the possibilities of a backend product! again..
OK, so now you're making money from my above simple strategy. What next?
WHEN you're making great profits each and every day (let's say $100) I'd take $60 and put it straight back into AdWords or getting me even MORE traffic sort of an 60-40 ratio where 60% profits will make me even more.
So before you know it.. you'll be spending $400 a DAY on PPC and can still afford brand new cars.
Seriously guys, there's easy money to be made.
The above strategy isn't theory, it's Science!
I hope you enjoyed me breaking it down for you and good luck Warriors.