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What software do you use to manage your promotion efforts?

by VividMind
9 replies
Hi all,

As I'm moving from development to full time promotion of my website, I'm starting to need a tool to track my promotion efforts:

1) Which websites have I already used
2) Which journalists/bloggers I contacted
3) What is the status of action (do I need to follow up?)
4) Planning all the promotion efforts
5) Possibly timing all that stuff

Currently I just use a simple spreadsheet, but it's getting messy.

I did a small research, but didn't find any proper software.

I was wondering what software do you guys use to manage your marketing activities (so that you don't contact the same websites/people two times, and mark their status, etc.).

Any suggestions or ideas are highly welcome.
#efforts #manage #promotion #software
  • Profile picture of the author VividMind
    Yeah, I love mind maps too. Even use them on my android phone (thinking space). But they're good to organize maybe a couple of hundred items.

    I use them during brainstorming, planning, etc. but I can't see how to benefit from them for tracking promotion efforts.

    I need more of a CRM thing. Something that I can put a plan in and then execute and track status. I want to list sites I have a relationship with (sites I submitted to), bloggers I wrote to, other promotional techniques, etc.

    I thought experienced marketers might have some tools/approaches that they use for tracking massive amounts of promotion jobs. Anything other than excel
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  • Profile picture of the author InternetSuccess001
    Although it of course won't help you much -- I used custom software to meet my needs.

    You can do the same though -- hire someone to create a solution for you.

    John
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    • Profile picture of the author VividMind
      Thanks, InternetSuccess001. I have no problem creating the software myself, I was just wondering about something that already exists. Probably investing some time to find a solution is worthy, before spending time on implementation of such system.
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      • Profile picture of the author Eastman
        @VividMind did you look at CRM systems?
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        • Profile picture of the author VividMind
          Originally Posted by Eastman View Post

          @VividMind did you look at CRM systems?
          No, not yet. Can you recommend anything free/cheap?
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          • Profile picture of the author VividMind
            I guess either people don't use such software or they just don't want to disclose that info

            Well, I'll be sticking to excel for now, but I'm thinking of developing some tool as well.

            Please feel free to reply to this thread if you'd like to share what kind of software you use for tracking your promotion efforts.
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  • Profile picture of the author KristofferIM
    I just use good old Excel for this kind of stuff.
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    • Profile picture of the author davidgreer
      Banned
      SAP manages to control and the visibility of the entire trade promotion process. Safe thing is it has "Close the loop" on funding and settlement processes by integrating trade funds to trade claims and trade claims is efficient and very effective the trade promotional analytics will meet your expectation too. Sales execution defines to facilitate promotion sell in efforts with historical data and insights.
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