List building has gotten tougher over the last few years because people are getting tired of exchanging their email addresses for sub - value incentives amongst other things. So there is the need to have your incentive offer top notch when building a list.
So what changes have you had to make as far as your incentive offers go and what have you found is the best technique to build a highly targeted list? I really don't think just offering some lame ebook or ecourse works anymore. Value has to be built into the incentive...a lot of value! So what do you offer your prospects? What do you use to build your list? I am curious to hear all about this! Thanks!