Need help with this purchase-related statistic Amazon shows on every product listing...

9 replies
Hello Warriors,

I was looking over at Amazon for a product that I wanted to purchase, and I saw something that got my attention.

What Do Customers Ultimately Buy After Viewing This Item?
62% buy the item featured on this page:
Product X 2.5 out of 5 stars (6)
£xx.xx

13% buy
Related Product Y 3.3 out of 5 stars (6)
£x.xx

10% buy
Related Product Z 4.0 out of 5 stars (1)
£xx.xx

8% buy
Related Product XYZ
£xx.xx
I've seen it there since ages, but it just striked me today to actually try and what find out what those percentages/statistics actually mean.

Let's take the "Product X" which we're on the page for. "62% buy the item featured on this page".

Does it mean that 62% of the traffic to that page is converting into buyers?
OR
Does it mean that 62% of purchases made on Amazon after people land to that page end up with that product being purchased?

Thanks for any inputs on this. Also, any more questions that might be useful to IMers on Amazon's pages are more than welcome on this thread, as all of us can get a few more lessons.

Happy Holidays
#amazon #listing #product #purchaserelated #shows #statistic
  • Profile picture of the author Goldenchute
    It means that of all 4 related products, the featured product was purchased 62% of the time.
    That does not mean 62% of the people who landed on that page converted to buyers for that
    product. Hope that helps?
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    • Profile picture of the author theultimate1
      Originally Posted by Goldenchute View Post

      It means that of all 4 related products, the featured product was purchased 62% of the time.
      That does not mean 62% of the people who landed on that page converted to buyers for that
      product. Hope that helps?
      I'll just rephrase it to see if I get it right and would request your confirmation on the same.

      What you're saying is off all the people that landed on that page and among the 100% purchases that happened on Amazon so far for that product and the relevant 3 products, 62% were attributed to the main product?!
      An assumption I make here: The purchase(s) happen on the same day or the same browsing session or before the Amazon cookies of that day's visit got expired.

      I'm asking this because I go to the page about Related Product X, and see that off the people that landed on that page and made a purchase on Amazon accounted for 73% of the purchases for Related Product X.

      So... did I get it right? Also, is the assumption right and does it factor in just that way?

      I know I'm going way deep into it, but just trying to understand.. to see if any tweaks to maximise earnings on my site can be done.
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      • Profile picture of the author spesialis
        They had 12+ years of statistics

        Same as adwords

        Basically they tell us that out of 100 people, 64 will ALSO BUY this item

        or

        they lied, and only 10% bought additional item

        who knows
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      • Profile picture of the author Goldenchute
        Originally Posted by theultimate1 View Post

        I'll just rephrase it to see if I get it right and would request your confirmation on the same.

        What you're saying is off all the people that landed on that page and among the 100% purchases that happened on Amazon so far for that product and the relevant 3 products, 62% were attributed to the main product?!
        An assumption I make here: The purchase(s) happen on the same day or the same browsing session or before the Amazon cookies of that day's visit got expired.

        I'm asking this because I go to the page about Related Product X, and see that off the people that landed on that page and made a purchase on Amazon accounted for 73% of the purchases for Related Product X.

        So... did I get it right? Also, is the assumption right and does it factor in just that way?

        I know I'm going way deep into it, but just trying to understand.. to see if any tweaks to maximise earnings on my site can be done.
        No, what it is showing you is that is the total accumulation of product sold for no telling how long they have been gathering information for this.

        NOT for that day's visit or Amazon's 24 hour cookie.
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        • Profile picture of the author theultimate1
          Originally Posted by Goldenchute View Post

          No, what it is showing you is that is the total accumulation of product sold for no telling how long they have been gathering information for this.

          NOT for that day's visit or Amazon's 24 hour cookie.
          Oh ok, did I get the other (actual meat) part right? The one I wrote right above my assumption?
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          • Profile picture of the author Goldenchute
            Originally Posted by theultimate1 View Post

            Oh ok, did I get the other (actual meat) part right? The one I wrote right above my assumption?
            Yes, that is correct. Don't over think this :-) If the product has many good reviews and
            has several other related products...then it's a good one to go after for promoting. Just
            make sure you are promoting products that cost over $100.

            I stay away from electronic products though. Except the Wii and Xbox. Do rather well
            with them during the holidays. Had another bang up November and December this year !
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            • Profile picture of the author theultimate1
              Originally Posted by Goldenchute View Post

              Yes, that is correct. Don't over think this :-) If the product has many good reviews and
              has several other related products...then it's a good one to go after for promoting. Just
              make sure you are promoting products that cost over $100.

              I stay away from electronic products though. Except the Wii and Xbox. Do rather well
              with them during the holidays. Had another bang up November and December this year !
              WOW, Congrats on the holiday homerun

              Just another question after you suggested targeting products priced at over $100... Have you promoted any big ticket products on Amazon? Things that might cost $1,000+ or even $5,000+? If yes, how has it worked for you? If no, would you advise to stay away from it and why?

              Thanks
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  • Profile picture of the author Rsberg
    One other obvious thing that info is telling you is what other products people are buying in that category...that can be very helpful info if it's used properly.
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  • Profile picture of the author marketwarrior06
    Banned
    i think you have got your answer from our experts. its just the amount of people landed on that offer.
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