I was looking over at Amazon for a product that I wanted to purchase, and I saw something that got my attention.
What Do Customers Ultimately Buy After Viewing This Item? |
62% buy the item featured on this page:
Product X 2.5 out of 5 stars (6)
Related Product Y 3.3 out of 5 stars (6)
Related Product Z 4.0 out of 5 stars (1)
Related Product XYZ
Let's take the "Product X" which we're on the page for. "62% buy the item featured on this page".
Does it mean that 62% of the traffic to that page is converting into buyers?
Does it mean that 62% of purchases made on Amazon after people land to that page end up with that product being purchased?
Thanks for any inputs on this. Also, any more questions that might be useful to IMers on Amazon's pages are more than welcome on this thread, as all of us can get a few more lessons.